With the addition of tomato paste, various soups, meat sauces, meat and fish dishes, and restored tomato juice are traditionally prepared.
As a rule, housewives use fresh tomatoes only in late summer and early autumn, as in other periods such vegetables are too expensive and watery. For example, the estimated cost of a three-liter borscht pan is about $ 4, and this is a full lunch for 2 days.
It’s very difficult to do without such a delicious supplement
Many have become accustomed to eating fried meat with only tomato sauce. Simple and inexpensive chicken recipes also can not do without tomato paste. That is, this is the product that they will always buy, with any economic disasters.
Starting a business, many rightly believe that our Russian people will always eat, drink vodka and smoke. You can’t argue with the first paragraph at least. Tomato paste is an attractive product for beginner businessmen. In addition, the technology for the production of tomato paste is not too complicated.
What is a paste production procedure?
What is tomato paste? One stripped minced tomatoes and salt. A product related to tomato paste is also presented on the market - tomato puree. Paste from mashed potatoes is characterized by a higher solids content (in mashed potatoes - up to 20%, in pasta - up to 40%). The production of tomato paste can be divided into 7 stages:
- Raw materials delivered to special containers are loaded into the bunker.
- From the hopper on the conveyor belt, the tomatoes enter the washer. They need to be washed not only from dirt and garbage, but also from pesticides.
- With the aid of an inspection conveyor with rinse aid, fruits unsuitable for further use are selected.
- Transportation to the chopper, in which the tomatoes are ground into a homogenized mass.
- Then the evaporation process takes place in a vacuum evaporator.
- In the buffer tank, salt is added to the paste.
- There is a packing of tomato paste in a special container.
What do you need to purchase to establish production?
In order to open your own enterprise, you will need to purchase the following equipment: a vacuum type homogenizer, a machine for grinding and terminating raw materials, and a vacuum evaporator. These three cars will cost from $ 57 thousand to $ 130 thousand. And you will also need equipment for transportation and packaging of the product, which will cost about the same. The amount can be significantly less if you buy used devices.
The equipment with which it is possible to establish the production of tomato paste should be correctly mounted among themselves, therefore, in order to avoid problems, you need to buy a ready-made closed-loop production line. The yield of finished products is approximately 17.25%. Ideally, the tomato business will be organized on the basis of its own vast land on which the necessary products will be grown.
What can be said about the market for such products?
When buying products such as tomato paste, most often pay attention to the following items: price, content of dyes, thickeners, preservatives, etc., convenient packaging. Tomato paste molds pretty quickly, so the "once" packaging is best.
Producers of tomato paste are distributed throughout the country in a fairly large amount. The Russian market for these products is estimated at 195 thousand tons per year. 90% of the relevant products are imported from China, Iran, Uzbekistan and Turkey. 75% - raw materials, 25% goes directly to retail. Where domestic tomatoes went is a separate issue.
Obviously, in these countries the state supports agriculture, so raw materials are cheaper. Therefore, the production of tomato paste will cost much more economically. It is impossible to explain otherwise how cheaper tomatoes can be grown in the desert than, for example, in the Krasnodar Territory. The main thing is that no one will buy pasta from Iran if there is a worthy domestic counterpart.
Thus, the whole trick is to put your pasta on the shelves of grocery supermarket chains. You can do this on your own or give the product for distribution. In both cases, you will need a good commercial offer with a description of competitive advantages and justification of economic benefits for partners.
It will be difficult to immediately reach a regular and good customer
There is an opinion that you must pay for the right to present your product in the supermarket. It is not always so. For example, the well-known French chain (its hypermarkets are in both Russia and Ukraine) takes goods for sale on the principle of "best price offer." Many chains take the product to begin with for a trial period at several stores.
In any case, you need a good trading team. Most likely, it will not be possible to immediately enter large national networks. These are “shelf fees”, logistics costs, fines for the so-called product defecture, expenses for maintaining a trading team, etc. When planning a development strategy for 10 years ahead, you still need to start small. From small non-chain stores, small regional chains, local pizzerias, etc.
Advertising activity
For starters, promotion can be done independently. It can be advertising at points of sale: posters, wobblers, unusual price tags and more. The main thing is that this is a domestic product without harmful additives. A good bright label, a prominent place on the shelf - and tomato paste will sell itself.
Who will get permissions from?
In order to open your own pasta production company, you will need to collect certificates from local authorities. Namely - from the SES.
Employees of this service are able to find a problem where it is not even visible. To get all the necessary permits, you need to purchase only high-quality raw materials.
In addition, the paste production workshop should be designed in full compliance with all requirements. It may be necessary to carry out redevelopment work, change the wiring, rearrange the equipment, etc.
In order to open your own business, the amount of initial capital must be at least 200 thousand dollars. This amount will include the purchase of equipment, the hiring of employees, the rental of premises and the purchase of raw materials. As can be seen from all of the above, the production of tomato paste can bring a fairly good profit. So why not engage in such entrepreneurial activities?
