We live in an era of great opportunity, and these are not just words. Today it’s enough to come up with an original idea in order to get rich. In this case, thought is paramount. She is able to captivate capital and enthusiasts.
The largest and most famous corporations basically once had a simple idea, often not backed up by any money. People today agree to pay for experience. Perhaps that is why in recent years such trainings have gained such great popularity.
Money out of thin air?
Many entrepreneurs are willing to open their own companies and provide the services of experienced trainers on various issues. What is so attractive for businessmen to conduct trainings? Why are Russians so actively investing in this area? Let's talk about all this in our material. To begin, consider two ways that appear in front of a novice entrepreneur who decided to make money from training.
So, he can open his own training center. To do this, you can simply organize a small agency that will act as a kind of intermediary between freelancers and consumers of their knowledge. The second way is that the businessman opens a medium or large company, the main area of work of which is conducting trainings.
On the advantages and disadvantages
The main advantage of this case is the fact that it does not require investing millions. You do not open a waste processing plant, where only one equipment can cost several tens of millions of dollars. In the case of the training sphere, the situation is different.
You can engage in this business without raising large funds. Your main expense items may be registration of individual entrepreneurs in tax, renting a room (it is better to choose it in the city center), PR of your company and, of course, the salary of managers who are involved in the sale of agency services.
What is claimed?
In addition, you can do what you will find freelance trainers who will provide groups of people who want to take their courses. And qualified specialists, in turn, will be able to have a percentage of your earnings. The most important thing is to have among the partners trainers in the most popular professions.
Entrepreneurs who have already achieved success in this business, note that the most popular areas are management, sales, marketing and several others. Conducting trainings has a number of advantages: it is not necessary to have a special education, there is a lack of significant experience in the field of conducting trainings, a wide selection of various services is possible (your clients can be offered direct trainings, high-quality training or individual counseling on a wide range of issues).
Advantages and disadvantages
But, of course, not everything is so rosy. This business has its drawbacks. Selling intellectual services is always fraught with a number of difficulties. Although this area of activity can be described as a business with minimal investment, but still a truly competitive agency will require you to invest.
For example, in order for your services to be in demand and be interesting to potential customers, you must have in your arsenal several offers in various areas (finance, PR, personal growth, and so on). Often, entrepreneurs focus their business around one or two trainings, in view of which they simply do not have a competitive advantage, and all the advantages that this business has with minimal investment are simply nullified.
A spoon of tar
Another drawback of the training organization company is that many organizations that want to improve the qualifications of their employees prefer to contact the trainers directly, bypassing your agency. And in fact, why do customers pay you for intermediary services? In order for your company to be heard, you need to do advertising all the time.
You must constantly demonstrate your competitive advantage. Finally, another difficulty in developing this business is that you cannot guarantee 100% quality of the services provided, since your tasks include mixing clients and freelance trainers. In the case of poor conduct of classes, the reputation of your organization will suffer in the first place.
Minimal investment business plan
Before you start opening your own training organization agency, think carefully. Most companies are closed in the first year of operation due to the fact that their leaders simply let things go by themselves, without calculating their real financial capabilities.
Therefore, the business plan of the training center must necessarily include the calculation of all necessary investments and estimated profits. If you plan to keep professional trainers on staff, do not save on their salaries, as the image of your company and the number of clients will depend on the qualifications of these people.
What to count on?
Experienced entrepreneurs are advised to initially focus on opening a medium or large company. In this case, you will have a larger staff of trainers, a spacious office, thanks to which you can conduct more trainings at the same time. All this will give you an excellent competitive advantage over those companies that have long been on the market. This means that the risk of burnout will be much lower. In order to confidently enter the market, you must have at least $ 7,000. They will be needed at the following costs:
- salaries of trainers - from about $ 700 per month;
- rental of premises - at least 100 square meters in the central part of the city;
- purchase of equipment (computers, projectors, video cameras, printers and copy machines);
- purchase of various consumables.
Be savvy
It is very important that the entrepreneur is competent in this business or at least have experience in such work. This is necessary so that he can really assess the current demand in the market, adequately determine the professionalism of the hired trainers. Finally, it will take money to create your own teaching methods.
Without them, your business is doomed to failure. You will merge with the rest of the faceless mass of companies and after a while just forced will be closed due to the lack of a sufficient number of customers. Unfortunately, every second training center uses ready-made, someone developed training programs.
As a result of this, companies cannot rely on substantial profits and practically do not develop. At the same time, authoring techniques are always appreciated. However, in order to purchase them, you need to spend from 2000 to 10000 $. Therefore, it is better to develop your own training programs.
A few words about advertising
Your financial success will directly depend on the level and quality of advertising of your services. Create your website, post information about yourself on social networks.Along with online, conduct an advertising campaign and offline. Send information about yourself to large companies by regular mail and offer them your training on starting a business with the maximum discount.
Subsequently, these people can become your regular customers, from whom you will take the full cost of training. By the way, experienced entrepreneurs noticed that this is the form of advertising that is the most effective. Therefore, thinking about how to promote your business (conducting trainings), be sure to draw up a plan of orientation classes at which your clients will be able to really appreciate the great opportunities of your company.
So need an office or not?
Entrepreneurs start the training business in different ways. Some go along the path of maximum costs (rent a luxurious office, hire expensive trainers, acquire unique author's training programs) and hope to start making profits as quickly as possible, while the latter, on the contrary, are more careful.
At first, such companies try to use someone’s programs and do not rent an office, preferring to conduct classes on the territory of the company that orders this service. So which way is better to choose? Which will be more effective? It all depends on your financial capabilities and the characteristics of this market in your city. In order to enter the Moscow market, of course, it is better to take the first path. The provincial city is more suitable for the second option.
