Video is popular on many social networks, but YouTube remains the undisputed leader among them. Thanks to more than a billion users who spend an average of 40 minutes on a platform, this platform has become a way of earning for thousands of people, some of whom manage to make millions on it. And thanks to the connection between Google and YouTube, the video on this resource opens up completely new opportunities for priority search.
YouTube offers a huge amount of opportunities to promote your products, attract a new audience and increase revenue. So why not take advantage of this?
Video as part of a marketing strategy or something more?
Most business owners understand that videos can take their business to the next level. However, this is not the only way to make money on YouTube. Contrary to popular belief, it is not necessary to sell something in order to monetize the vlog.
For example, if you are running an online store or thinking about it, YouTube offers a number of opportunities to promote your products. If you want to become an influential content producer, then this article will also be useful to you. With YouTube, you can gain the trust of viewers and create a personal brand. After that, it will be quite easy to sell any products related to the theme of your channel.
How can I make money on YouTube?
Here are some ways to generate revenue on this site:
- You can become an influential vloger and gain a fairly large number of subscribers. Then you can monetize your channel with ads, sponsorship videos, or other content.
- You can go the same way, but sell your own product. People trust large bloggers, which means they will believe in what you sell. The most important thing is not to go too far with advertising and remain yourself, continuing to grow and gain more and more subscribers.
- Your channel can use video to generate leads and referral traffic. It takes a lot of skill and time, but creating original commercials is one of the best ways to make money on YouTube.
- Your online store may use YouTube to support your site or improve customer service. Let's say you sell power tools. If your budget does not have the means to make a quality video, do not worry - this situation is common. But you also know that most buyers will want to buy expensive equipment when they see it in action. In this case, YouTube may become a source of income for you, as you increase the conversion of your site.
How can social networks help?
It’s important to understand that a good YouTube development strategy requires a combination of resources that are difficult for small businesses to find. Therefore, be prepared for the fact that you have to spend a lot of time on “stuffing your hands”. Create a business plan that helps you figure out your upfront costs. You will need the simplest camera and video editing equipment, as well as basic knowledge on how to use them. The help of an SEO specialist and a person who knows how to manage social networks does not hurt. The video will need to be uploaded regularly. Given that people have been studying most of these things for years, the do-it-yourself strategy can be quite complex.
How do you know if YouTube is right for your business?
But do not despair - everything is not so bad at all. Yes, launching a project on YouTube takes time and resources.But after that it will be quite easy for you to support the channel. If you can’t understand whether you need YouTube or not, answer the following questions:
- Why do you want to make a video? What is your goal? Drop advertising slogans like "video is an effective way of marketing." What really makes you do this? You may have a complex product line, and a video can help explain what each one does. Maybe you want to shoot the installation process or do you like to make tutorials? Think about your “why” and the story you want to tell. Then the rest of your strategy will be much easier.
- Do you have the resources to shoot video? When it comes to picture quality, the YouTube audience forgives a lot, but only up to a point. This means that they will expect high quality from iPhone ads, but they can forgive the low quality of a regular viral video. However, you should be prepared to buy semi-professional equipment.
- Do you like to entertain others? You will immediately gain a competitive advantage if you have a sense of humor.
- Does your thought fit in 30 seconds? According to statistics, that’s how much user attention is held.
The basics
So, you have decided that you need your own channel and are ready to get down to business. First you need to set up your account.
- Check out the YouTube for Business channel. Watch the instructional videos to get a feel for the platform and see what it is capable of. There is nothing worse than spending a ton of time and effort on a strategy, instead of including one useful feature.
- Select a title. If your company already has a name, then try to keep your channel name as close as possible to it. We warn you right away - it can be difficult, since there are already millions of users on YouTube. Remember that the name should not be longer than 20 characters.
- Set up your channel. After you create it, by default you will have a home page on which users can find all the videos you downloaded, watch playlists and learn more about you. You will also have the opportunity to add one video - the channel trailer. You can use up to 1000 characters to describe the channel. Do not forget to include keywords in this text and put a link to your site. Finally add your brand logo as a channel icon.
Video creation
After you create your channel, you probably want to fill out its video. To find out what kind of plan you need to shoot content, you first need to decide on a strategy. For what purpose do you want to make a video?
- For advertising: to attract new customers and increase conversion.
- To explain to current / potential customers how to use your products. This is the most popular genre. If you are the owner of a small business and you have a small budget, then we recommend it.
The type of content also depends on other factors: your capabilities, target audience and brand policy. There can be many options: you can shoot training videos, product reviews, funny or viral videos, your personal opinion on events in the community, or cover the other side of your business.
What do you need?
Once you decide on the genre, you need to take care of quality. Here is the “starter kit”, without which a good video will be difficult to shoot:
- Quiet room.
- Scenario.
- Background materials.
- Smartphone.
- Tripod.
- Lamp.
- Assistant.
If you want to create a better video, you will additionally need to purchase:
- Professional camera.
- Microphone.
- Paid editing program.
Feel that you can not cope with the task? Hire a professional director or team that provides similar services.In addition, you can get out of the camera altogether, using video, an off-screen voice, and an editing program instead. But in this case, you will have to use numerous visual effects to improve the final video.
Summary
Shooting a video is not so difficult. Find your niche, take a camera and share your passion with other people.