We've put together some examples of how you can promote products and brands with advertising tricks. These brilliant ideas should be noted by any entrepreneur who intends to promote his business at all costs and increase sales.
Red Bull Energy Drink
When this drink was introduced to the market, its main rivals were Coca-Cola and Pepsi. The concept of everyone was similar: they had an invigorating and stimulating effect. Then the sellers realized a risky idea: double the cost compared to competitors. There was no reason for this, except for one - the desire to draw the attention of consumers to products. The packaging size has also been reduced. Amid these changes, sales increased sharply.
Taxi Taxi Mike's
An interesting ad move, simple and effective, is the Canadian taxi network. Instead of publishing brochures about themselves, they published a guide to finding cafes, bars, and other establishments in the city. That is, they advertised all those attractions that can be reached by taxi.
HBO Channel
The advertising campaign of the HBO channel before the release of the third season of the Game of Thrones was well thought out and carried out on a large scale. The main theme of the season was the shadow of a huge dragon, which often became present in the daily lives of people. It began to be published on the covers of magazines, and then on the pages of newspapers, and even on different buildings, thereby creating a sense of reality. Thus, it was simply impossible to not think about this dragon and not wait for the new season.
Cigarettes Marlboro
Boxes made using the new flip-top technology (that's what it is officially called) were easily removed from pockets so that a smoker could easily take a cigar. When such packaging appeared, it was an innovation, and as we well know, any innovations quickly attract attention. This publicity stunt was very successful.
Manufacturer of furniture and household items IKEA
Specialists from IKEA advertising company designed their stores in such a way that each department has curved walkways that make customers walk around the store. And this, in turn, has an explanation: walking along these paths, you can see each product at least three times from different directions. Unconsciously, this increases the chances that you will want to buy some kind of object, even if you did not initially need it.
Harley-Davidson Motorcycles
This manufacturer of the most famous motorcycles in the world for several decades has maintained its leadership position, and also gives tattoos to customers as a gift. It all started when the manufacturer offered significant discounts for those who were going to buy a motorcycle, and additionally people were tattooed with the company logo on any part of the body for free.
The drug "Alka-Seltzer"
In the sixties, in order to double the sales of this medicine, two tablets were thrown into the water in an advertising video instead of one. And it worked. There is another example of the same trick: shampoo manufacturers began to indicate in the instructions that the product should be applied twice before rinsing the hair. Such ingenuity increases sales of goods. In addition, there is an advertisement for chewing gums, where the main characters of the video never put only one plate in their mouths, but always chew several at a time.
Diapers
Procter & Gamble chemist Victor Mills, helping his daughter take care of her children, repeatedly changed fabric diapers to his grandchildren. He did not like the washing and drying of the used diapers at all, so he proposed the idea to make everything easier: create disposable diapers.After several experiments with various materials, Mills created a new product for P&G, which began to be released under the world famous brand Pampers.
Starbucks Cafe
Some time ago, a chain of coffee shops called Seattle's best appeared in the United States that wanted to compete with Starbucks. They began to advertise themselves as "different from Starbucks", doing the opposite: different coffee, furniture, music, atmosphere, service and so on.
The cafeteria attracted all those people who for some reason were unhappy with Starbucks. The original cafe responded very simply: they improved everything in their establishment. This was a fairly predictable step, but it worked. As a result, customers went to Starbucks and left their money there.
Thus, thanks to these tricks, many brands are thriving today.