An advertising pillar is a column used for advertising purposes. Pillars can be in the form of a cylinder or parallelepiped, but most often there are structures consisting of four sides. Recently, they have become popular among aspiring entrepreneurs who use advertising pillars as a business.
Business justification
Indoor advertising is a relatively new area in the advertising industry. Pillars have a great advantage over conventional banners, posters, adhesive leaflets - due to their dynamism, the presence of several sides and brightness, they attract much more attention of passers-by, passing them several advertising messages at the same time.
According to research by American marketers, advertising on pillars is best perceived by young people. Therefore, you can install these designs not only in shopping centers, cinemas, but also in universities, gyms, and nightclubs.
This type of business cannot be called easy. In principle, any business is not for the lazy. You will have to invest a lot of effort and time, especially at the initial stage of the implementation of the idea.
Advantages and disadvantages
Pillars have many advantages, but also some disadvantages. These are quite compact advertising structures, therefore they do not take up a lot of space, which significantly reduces the rent. They can be installed anywhere - on the street, in a shopping center, subway or in any other room. A presentable appearance allows you to place the design even in the cultural and historical places of the city.
Due to the fact that most advertising pillars are equipped with LED-backlight and can rotate. Ads will be visible at any time of the day and in any light, wherever the installation is located.
Both street advertising pills and those located on the premises have one significant drawback - the high cost. Prices range from 15 to 40 thousand rubles. However, the provision of posting services on such structures is not cheap, so if you have customers, the cost will quickly pay off.
Manufacture
You can make an advertising pillars with your own hands. It seems impossible, but not everything is as difficult as it seems at first glance.
First of all, it is necessary to determine the size and shape of the structure. Next, sketch the drawings, preferably noting the dimensions of the installation.
When selecting materials, you must observe safety precautions - do not use glass, but only acrylic, plastic or aluminum. Exterior elements of pillars advertising constructions are on sale, so there is no point in wasting time on their manufacture manually.
To create a dynamic pillaras, the structure must be equipped with a roller mechanism. To illuminate the image using fluorescent lamps, which are installed inside the case.
In the manufacture of advertising pillars, you must also be guided by the security system. The frame of the advertising structure should be light and equipped with fuses so that its rotation can be stopped even by the hand of the child. Inside the device, a mechanism is needed that prevents voltage surges and protects against short circuits.
It’s also easy to extend an advertising banner. Thick paper is used as the material, the size of the canvas is usually 2.8 × 1.5 m. When stretching, the main thing is to observe parallelism, otherwise the canvas will move out.
Before starting any business, you need to draw up a business plan, at least a brief one, to know how much investment is required and how much profit this business will bring.
One advertising pillar occupies approximately one square meter and a height of 2-3 meters. The weight of the installation is about 25 kilograms. Advertising pillars differ from each other, so when buying, you need to think through all the little things so as not to get into a mess. For example, some designs have a function to automatically turn off the backlight and rotation to save energy. There are also low-speed pillars that do not attract attention with their noise. There are those that not only rotate, but also show electronic images, so the picture can constantly change. Distinctive features of designs and their capabilities are clearly visible in the price. Before buying, it is better to read the characteristics of advertising pillars and reviews.
Installation
It is more profitable to install advertising pillars where there is a large crowd of people - shopping centers, cinemas, supermarkets. Structures consume little energy, and electricity charges are usually included in the rental price of a place. When choosing a place, it should be borne in mind that there should be a socket nearby to connect the structure. Also, for a start, a brief marketing analysis should be done. Are there similar constructions in your city, where they are located, what is the average cost of a rental space - this will be the study that will help you in your future work.
One of the drawbacks, which can cause difficulties in finding a place in the retail space, is the large size of the advertising pillars. The management of shopping centers often refuses precisely because of a lack of space or due to inappropriate banner design. In addition, the decision to install an advertising pillars in a shopping center you will not hear right away - the answer usually takes about a month.
Advertisers
After installing the advertising pillars, you need to look for customers to at least recoup their investments. You can search for advertisers by calling, sending letters, distributing business cards and leaflets. It should be borne in mind that large companies are most often interested in a network of pillars for more convenient placement of their advertising.
Banner ad
If you are good at Photoshop, you can create a banner design yourself without contacting a printing company or agency. The canvas of the advertising banner should not be too thin so as not to transmit light, the image was clearly visible and the text was easy to read. But even with thickness, you should not overdo it, otherwise the backlight will not be noticeable.
Depending on the type of advertising pillars, banners are glued, inserted or attached to the sides of the structure using screeds.
findings
Summing up the article, we can draw several conclusions about whether advertising pillars are a promising business. Actually yes. This type of business does not require a lot of investments and pays off quickly, but for this you will have to sweat and find advertisers. Since this type of advertising has appeared relatively recently, competition is minimal. We can say that this is almost a free niche.
Having directed their efforts correctly, there is an opportunity to acquire many regular customers, useful contacts and expand your business.
