The sphere of education that exists in our country today is undergoing constant reform, modernization and improvement. Moreover, such changes can be observed every year. This state of affairs has become fertile ground for the development of various types of private educational institutions. These non-governmental institutions have already firmly taken their own niche in the market of educational services and successfully graduate not only applicants who easily enter any universities, but also specialists of various professions.
As a rule, the level of training in such organizations is not inferior to that provided by the public sphere. And there is nothing strange about this. After all, private educational institutions are guided by the same rules and regulations.
After passing the certification procedure, they have the right to issue documents to their graduates about the completion of training on state models. In addition, if there is accreditation, private institutions are entitled to receive financial assistance from municipalities and the state on a common basis.
In addition, various courses are of great success among citizens. This is especially true for such areas as management, and other types of managerial and economic activities. Computer courses are also successful, as well as those that allow improving qualifications in the field of pedagogy, information technology, etc. There are quite unusual directions. So, the courses that prepare for the birth of expectant mothers are always popular. Some of them are even taught to drive a stroller. There are also full-fledged schools for future parents.
Educational services market
Currently, the following types of educational institutions exist in Russia:
- preschool;
- primary general, as well as primary and secondary general education;
- primary, secondary and higher professional profile, as well as postgraduate specialized education;
- institutions involved in further adult education;
- Correctional (special), designed to work with pupils with disabilities;
- for orphans, as well as those who are left without parental care or legal representatives;
- specializing in further education of children;
- other institutions in which the educational process is carried out.
All types of educational institutions operate in the educational services market, the formation of which began in the 90s of the last century. Its development was served by the country's transition to the market economy. It was then that the market for educational services began to be divided into two segments - state and non-state.And now we can talk about the variety of institutions that work in this area.
According to experts, the educational services market is divided into three segments. The first one is “white”. In this segment there are paid departments of state universities, non-state paid universities and schools, as well as a variety of courses.
The second, the so-called gray segment, includes services that are provided by state and non-state educational institutions, as well as by individuals who carry out their activities without properly filling out all the documents. This leads to the fact that the statistics and tax reporting of such institutions are distorted, and “voluntary contributions” are received in kind or in cash and are not reflected in financial documents.
The third “black” segment includes educational institutions that operate without obtaining the necessary licenses, as well as those that extend their activities far beyond the borders of such a permit. They are characterized by a system of requisitions and bribes upon admission or passing exams.
Non-governmental educational institutions
To date, domestic legislation does not contain a specific definition of LEU. A non-governmental educational institution is understood to mean an organization created by private individuals, or various non-commercial or commercial structures.
The main objective of LEU is to provide services in the field of parenting or education. The establishment of such a legal form is stipulated by the Civil Code of Russia. The activities of the LEU are regulated by the Federal Law No. 237 “On Education”, as well as by relevant regulatory acts.
The head of the LEU may be the founder himself or the board of trustees formed by him, whose powers are determined by the owner. The potential of such an institution is almost unlimited. In it, you can teach everything that can bring help in finding a job or work, as well as in the achievement of certain goals that allow you to get a decent income. Educational institution services can also be provided over the Internet. Such distance learning allows you to receive assignments and to contact teachers.
Of course, the most profitable and most sought-after professions at present are those that are in the fields of finance and law, psychology and management. That is why most commercial universities train specialists in these disciplines. Particular attention is paid to the English language. After all, it will not be superfluous in most areas of activity.
Line of activity
The organization of educational activity can be selected in the areas of:
- training in special disciplines, which complements the main program provided for by the curriculum;
- tutoring work;
- courses for teaching foreign languages, training of applicants, advanced training, etc .;
- retraining of staff and advanced training;
- teaching children with developmental disabilities or having special needs;
- Preparing preschoolers to study in a school team.
Children's educational institutions can work in the form of sections and circles, studios, as well as courses on knowledge and teaching subjects not included in school curricula. It can be an acquaintance with choreography and modeling, design and other disciplines.
Idea development
The modern life rhythm dictates to people increased requirements. This necessitates the training of a new profession. And for those who constantly work in their specialty, they are in a constant improvement of their qualifications.
The time that has brought global changes to our country gives an opportunity to everyone who is able to think outside the box to start their own business.One of the areas of business may be the opening of a private training center. Such an institution will not only provide a good income, but will also open new, wider horizons in the modern realities of our lives.
How to open an educational institution? For this, first of all, the assignment of legal entity status will be required. Its appearance will depend on the scale of the event. Obtaining and appropriate permission will be required. After that, the business plan of the educational institution should be drawn up. What should this document take into account?
Area of activity
In order to draw up a business plan of an educational institution, you need to determine its scope of work. It should be borne in mind that short-term training courses are especially popular among the majority of the population. Their peculiarity lies in the concentration on the necessary knowledge that is given at reduced intervals.
A fairly large list of indisputable advantages of private schools. They are very popular with caring and wealthy parents, due to the following:
- cozy classes with quality repairs;
- increased child safety;
- the ability to choose disciplines;
- savings on tutors;
- a limited number of students in the classroom.
The business plan of an educational institution may also consider such areas of activity as:
- School of Music;
- theater groups;
- art studio;
- A circle for photography lovers;
- dance studios;
- circus school, etc.
Basic concept
Organizational planning of any private educational institution should be carried out at such a level as to allow it to distinguish itself from competitors. And this becomes real only if the business plan of the institution will contain its concept, which can be called special. And in this case, a large number of different options can be considered.
For example, an educational institution being created may be opened in the form of interesting courses in computer design or for training secretaries-referents. In addition, they can specialize in taxation and accounting, provide training, etc. An interesting idea is the opening of an authorized center in which students will learn how to work with new computer programs.
State formation
This is a mandatory item that reviews the business plan of an educational institution. After all, his reputation and, ultimately, profitability will depend on the professional level of the teaching staff, as well as on the coordinated work of all employees of the institution.
The staff of the educational institution must provide for the position of administrator. His responsibilities should include a permanent stay during working hours in the study area. The task of the administrator is to conduct consultations and carry out all organizationally important activities. On his shoulders lies the advertisement of the institution. That is why the most serious requirements should be put forward for a candidate for this position. After all, this person must be creative, sociable and very responsible.
As for the teaching staff, at first it should not be permanent. This will avoid many money expenses, as well as time delays, which are inevitable for various kinds of bureaucratic procedures.
It’s easier and better to work by agreement and contract with teachers who will arrive at a specific time. The list of prospective teaching staff should include a coach, psychologist, lecturers, workshop leaders, etc.
In addition to all of the above employees, the staff of the educational institution cannot but include the chief accountant. There should be cleaners and handymen in it.If the volume of activity of the institution is not planned to be too large, then some labor positions can be combined. At the same time, the duties of handymen and cleaners are sometimes assigned to special services.
An important and responsible issue will be the choice of teachers. When considering it, it is recommended to build on the target audience. Take, for example, courses that teach foreign languages. If they are intended for children, then it is best to invite school teachers to work, because they have the most experience working with this category of students. When teaching a business foreign language, it is recommended to invite other teachers already. These should be people who previously lived abroad, worked in foreign firms. Such teachers can be graduate students who know a business foreign language.
Wage
Work in educational institutions must certainly be paid at a flexible rate. In this case, its size will depend on the interest of the teacher, as well as on the influx of new students.
All these issues should also be considered by the business plan of the educational institution. The salary of teachers should include a permanent salary, to which bonus percentages are added. Additional rewards will depend on the number of students.
As a rule, the salary costs of employees in a small private educational institution can range from approximately 25,000 rubles per month. In this case, the hourly fee of teachers will be from 300 rubles. The chief accountant in such an institution will receive from 20,000 rubles.
Room
Where should the training center be located? If a private educational institution will be small in scale and count on 100-200 students per month, then a room with an area of 150 square meters is suitable for it. This includes three classes (40-60 sq. M), a computer class (35-45 sq. M), as well as a reception room and the director's office (35 sq. M). How much will you have to pay to rent such a room? Everything will depend on its location and repair. You can rent a room under a contract for a certain number of hours. To do this, it is worth taking a closer look at the audiences of various colleges, universities and schools. Such a solution will save not only on the rental of the premises, but also on the purchase of equipment for it. But be that as it may, a private educational institution should be located where students will most conveniently get to. If you select a room located somewhere on the outskirts of the metropolis, this will significantly narrow the circle of potential customers. After all, it is unlikely that anyone will like to ride through the whole city or carry their child there.
The training center should also be in close proximity to public transport. But not only this will attract the attention of potential customers. It is advisable to consider the issue of their nutrition. Near the rented premises should be grocery stores, all kinds of cafes, as well as dining rooms. In the absence of all these benefits of civilization in the center, it is worth putting coffee machines or equipping a special room in which small coffee breaks will take place.
Space requirements
In this matter, one should proceed from the number of potential students, as well as from the intensity of the learning process. In any educational institution, a public place should be provided in which the administrator's office will be located. You can not do without a few classrooms. As for equipment, it should reflect the essence of the educational process. For example, if computer courses are organized, then you will need to install at least 10 PCs in one class. This will educate customers how to use the 1C program, etc.
In addition, there are certain requirements for the premises of educational institutions, suggesting the presence of a mobile environment in them. All rooms in which various courses are supposed to be held should be easily transformed into conference rooms. Such a room will require equipping it with a good projector.
The business plan of a non-governmental educational institution will require consideration of the issue of procurement and some other equipment. This can be, for example, an interactive whiteboard, tables and chairs, a photocopier and fax machine, several cabinets and textbooks.
Market analysis
During the preparation of the business plan of a private institution, it is necessary to conduct a study of the competition market in the region of the proposed activity. The data obtained will allow you to choose the most advantageous location of the room in which the school will be located or open courses. A thorough analysis contributes to a more accurate choice of the criterion of the cost of the proposed services.
Licensing
As mentioned above, all educational institutions operating in Russia should have permission to do so. It is a license issued by government agencies.
To obtain it, you will need to collect a package of documents, including:
- a statement indicating all developed educational programs;
- information about the premises that will be used for training;
- information on the composition of teachers;
- information on the estimated number of customers;
- A complete list of acquired educational literature;
- data on the availability of material and technical base;
- registration certificate;
- information about the founders, etc.
The submitted application is considered within a month.
Profitability
It is difficult to say in advance how profitable a private training center will be. After all, all income will depend on the cost of services, the amount of necessary expenses and the volume of classes.
The cost part of this business will include:
- salary of all employees and teachers;
- bills for telecommunication channels;
- the cost of utilities;
- the costs of acquiring special literature and equipment;
- advertising costs;
- rent;
- other expenses for the maintenance of the premises.
An important criterion for generating income will be the qualifications and personal qualities of teachers.
