Every day, people have a variety of needs. They can be satisfied with the help of tangible and intangible goods. In times of subsistence farming, most of them were produced by man himself. He made implements of production and household items. Grew and baked bread. Weaved, made animal skins and sewed clothes, etc. In the modern world wealth are goods, and a person can buy them in stores or in markets. An intangible and formless need is satisfied by a person receiving services, including domestic services.
Special Service Features
They are impossible without the one who provides them; they do not exist and are not saved separately from the manufacturer. A prerequisite is the presence of the one who provides the service, and the one to whom it is intended. It is difficult to measure its quality unequivocally, it fluctuates, because it directly depends on the place, time and momentary state of the manufacturer. In obtaining tangible and intangible benefits, there is one thing in common - these are the costs of human labor that must be paid. Previously, given the possible material costs, people tried to use the services of members of their family or manage on their own. For example, they made repairs themselves and cleaned the apartments, prepared food, looked after children, etc. With the growth of living standards and the needs of people in connection with the ever-increasing division of labor, household services are increasingly provided by professionals in their field of activity.
These are either qualified entrepreneurs, or specialists of a small company, or employees of a whole network of enterprises. Time requires that the provision of domestic services go to a new quality level.
Spectrum expansion
In the service sector, a business organized to provide household services to the population is the most complex. Due to the low profitability, large manufacturers of services for people with low incomes are leaving the market and, conversely, offers for solvent customers are growing. In the struggle for consumers, large companies constantly need to expand the range of offers and the network of their enterprises. For example, enterprises providing cleaning household services, in addition to offers for cleaning houses and offices, offer special offers for the delivery of drinking water, caring for indoor plants, and landscape design in country houses.
Another segment of the market, which is characterized by a rapid pace of development, is hairdressing salons, beauty salons. Due to the quick payback, this service sector is most attractive to entrepreneurs. Well-established network of hairdressers, where they carry out ekonomichki. And in expensive salons there are many opportunities for creativity and expanding the list of offers for dear customers. This includes the services of makeup artists, stylists, massage therapists, cosmetologists, etc.
Related business
Another effective form of organizing consumer services for the population is the development of companies for which household services are not the main business, but additional. A common phenomenon is the following of services for goods. They sell goods to you - electronics, household appliances or computer equipment - and immediately offer related services - after-sales service and repairs.
Entrepreneurs and large companies that provide small-scale and turnkey repair services with the selection, purchase, delivery of materials, assembly of finished or custom-made furniture, and the services of an interior designer usually work with enterprises selling building materials, plumbing, furniture. Nowadays, it is rare to find a separate atelier for clothing and a fabric store.It’s more cost-effective to conduct a joint business. For example, selling tulle, to offer services for tailoring modern curtains and also for the manufacture and installation of curtain rods and blinds.
Costly, but no less in demand
Dry cleaning and laundry services are the most expensive. Modern enterprises in this sphere are energy and material-intensive industries, since the means of labor are expensive, sophisticated technical equipment, which requires large investments for repair and modernization. Cleaning products from various materials requires the use of highly effective and environmentally friendly chemicals or natural cleaning products, often of foreign manufacture. Increased requirements are placed on the qualifications of workers in such enterprises. All this affects the cost of dry cleaning and laundry services and their price to the public. Relevant for this area is the expansion of the network of reception points, for the convenience of attracting customers, preferably within walking distance.
Similar problems - in the work of workshops for sewing and repairing clothes and shoes. The restoration of leather and fur products is especially in demand. The low-income population generally has an acute question of obtaining the proper quality of services for repairing clothes, furniture, etc. There are not enough qualified specialists, the profession has become prestigious. To create competition in this and other areas, a register of household services is being created. It is necessary for consumers to obtain reliable information about the manufacturer. And it is extremely useful to entrepreneurs, firms and companies. The register of household services contains complete information about the subject, necessary for establishing partnership, commercially mutually beneficial relations, from which consumers of services should also benefit.
Always relevant
Rental services, especially short-term ones, remain in demand. These are the outfits of the bride and groom, accessories for the wedding, in the summer season - various equipment for tourists on vacation or a car for traveling, sophisticated equipment for certain tasks, etc. These types are promising. There is still a need for rental services for household appliances and furniture from students from dormitories or people who rent housing.
In this area, the issue of expanding the range at the request of customers is relevant. In market conditions, small businesses and people with low incomes resort to pawnshops to obtain loans secured by property or precious metals. The issue of business certification is very important here. There was a reprofiling of photo services. Proposals for the creation of artistic portraits have left the market. And in the complex and high-tech market of photoceramics there are not enough qualified specialists. In large cities, if there is at least a soul in each apartment, sauna services are in demand and there is a demand for bath services. Unfortunately, ritual services are always in demand.
Social component
In a market economy, such type of service as social services. Consumers are elderly people, people with disabilities, children from large or dysfunctional families, etc.
There are more and more enterprises where the needs for various types of services for such categories of people are addressed in an integrated and targeted manner.
