In anticipation of the summer, many begin to think about opening a cafe in the fresh air. The advantages of such a business are obvious - with proper organization, a large cross of people exhausted by boredom during the cold winter is ensured. And where a large crowd of people rests in their souls, the organizers of the cafe receive substantial profits. True, there are pitfalls - the collection of necessary documentation and obtaining permission from the city hall. The administration of the city (of any) is rather ambiguous among newcomers to this business.
Business investment
Any summer cafe needs the correct execution of all documents. After all, this cafe is the place where many people eat ready-made meals every day. Firstly, the land where your institution will be located is state-owned. So, it is necessary to regulate the issue only through the authorities (city hall, architecture department, city improvement committee, commodity market committee). In addition, any point of catering should comply with the requirements of Rospotrebnadzor.
The best places in the city are those where people from 15 to 30 years old gather. Young people visit open cafes with great desire, which means they make the main revenue in the cafe. An ideal place is near lakes, streams, rivers (on a hot day, most of the city dwellers gather there). Also suitable are parks, squares, areas near shopping centers and large stores. The preparation of documents at a price depends only on how greedy officials work in instances. The term for the preparation of the entire package is from a couple of weeks to several months (whoever is lucky).
Having dealt with the documents, it is worth thinking about how your project will look. The tents for a summer cafe can either be ordered (production time on order is a month), or taken from brewing companies on special conditions. The latter option involves providing you with a tent company for free with company logo. At the same time, your cafe does not have the right to distribute beer of a different brand (only what the company produces). On the one hand - it’s free, on the other - the beer assortment cannot be expanded.
The decision is yours. A prerequisite is that you need to apply for the tent only after all documents from the administration and other authorities have been received and are in your hands. If you order a tent, then its cost can range from 25 to 45 thousand rubles (depending on design and size). The more unusual the design, the more expensive. A fully prepared and installed tent will be in a month.
Furniture for a summer cafe should choose a plastic, but durable. In addition, if the choice fell not on the tent, then it is advisable to purchase tables with umbrellas. So the sun does not bake visitors heads. By the way, in hot weather it is tables with umbrellas that are most popular.
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Own business: summer cafe [/ caption]
Sometimes it’s quite stuffy in tents (in the event that air conditioning is not purchased, which is quite rare). The cost of plastic furniture depends on the manufacturer. Usually this is about 20 thousand rubles for 10 sets (set - 1 table and 4 chairs). In addition to plastic tables and chairs, you need to think about where the sale will come from. It can be either a stall or a folding mini-tent with a stand. The cost depends on the design that all cafes as a whole adhere to. On average, it is about 10-15 thousand rubles.
Assortment is a special item of expenses. It is clear that the main emphasis is on cold drinks (beer and kvass in bottling, bottled water, soft drinks, juices and more). There should be a snack for any drink. If it is a barbecue (popular in the summer season), then the purchase of equipment for grill is required.Also, if you plan to serve visitors a variety of semi-finished products, then the purchase of stoves, refrigerators and display cases will be necessary. Everything is quite individual. The price of equipment in a summer cafe will range from 20 to 30 thousand rubles. Products should be purchased from good and trusted suppliers, and only one whose quality is not satisfactory. By the way, many suppliers defer payment (for a month, as a rule), which allows reducing costs in the first month.
Total, the business plan for expenses will include:
- preparation of documents
- furniture,
- products.
You can spend money on advertising, or you can save money. Posting information on an outdoor cafe with photos on social networks will help attract visitors. Also, a successful advertising campaign can be done on the fact that distribute leaflets about the new cafe.
If your institution is located in a very good place, where many people rest every day, then only the symbols on the tent can serve as an advertisement (whether it is an original design move, or the brand name of a beer company).
Estimated Profit
Before you open your cafe, it is worth considering how much profit it can bring. No one can say specific figures - everything is purely individual. If the place for a cafe is chosen successfully, the cross of the people is large, and most importantly - the weather allows people to relax, then the average bill can range from 500 to 3000 rubles. About 100 people can relax in a cafe a day, on average. Total daily revenue can reach 300,000 rubles. Of course, the numbers are pretty relative. The experience of many cafe owners shows that such amounts are real. Especially if it is a day off or holiday. Unfortunately, the summer season is not eternal, which means that you need to work at the cafe to the maximum.
The profitability of such a business reaches 90%, which is quite profitable. But it is worth remembering that this company is popular only in the summer. It is important from the first day of work to organize everything so that people love the rest in your institution.
Business features
If the tent is taken from a brewing company or its representative, then the sale of beer can be carried out only of this brand. You can cheat, but then you have to prepare for substantial fines. This is followed by company representatives who provided the tent. A special trick is Mystery shopper. Therefore, if a contract with the company is drawn up, it should be implemented.
A summer cafe is the place where sterility in cooking should be. If poisoning occurs in your institution, then notoriety cannot be avoided. Due to the negligence of sellers, you can lose a solid group of visitors. And sometimes, if the cases of poisoning are not isolated, then completely lose the business - the administration will simply close it.
Advantages and disadvantages
The advantages of such a business are obvious - fabulous profits. Proper organization, a good assortment, quick service (including cleaning the table) - the guarantee that your institution will be popular among urban residents.
Deficiencies, of course, are also present. So, in bad weather, you should not wait for an influx of visitors, which means revenue. The fact that the tents are chosen as a cafe can save a little. It is still convenient to rest there in the rain or wind. Another minus is that the summer cafe is seasonal business. With the popularity of your institution, it can work until mid-autumn, but no more. Sometimes it’s worth thinking about opening a simple cafe, where there will be a recreation area in the fresh air.
Go ahead.