Today we will deal with the question: "How to open an alcoholic shop?" The products of this profile have always been in great demand. And at the moment, opening your own liquor store means providing yourself with a high and stable profit. Although the government, together with health care, strives to protect people from this product (by introducing various restrictions) by all means, its popularity does not decrease. Next, the main nuances and features of this business will be considered.
License
To begin, let's look at what you need to sell alcohol. First of all, this is a license. Selling alcohol without it is strictly prohibited, and violation of this paragraph is punishable by penalties, which we will talk about below. Your store must be registered as LLC (Limited Liability Company), ZAO (Closed Joint-Stock Company) or OJSC (Open Joint-Stock Company).
The latter should be used if you intend to organize a large-scale marketing of products. But in most cases, a CJSC or LLC is best suited for a small retail sale. Most often, a license is issued for a period of 5 years. After which it must be extended. The state (in this case, Russia) imposes a separate fee for the use of a license. 1 year will cost you 40 thousand rubles. For 5 years of using the license, you must pay 200 thousand.
Sale without a license
Many people are interested in the question: “What threatens for the sale of alcohol without a license?” It should be said right away that there is no universal answer. It all depends on the amount of seized products. If we are talking about one or two bottles of beer, then criminal liability will not follow, there will be only a fine. In addition, the number of persons involved is added to the scale of trade as a circumstance.
This act is referred to in article 171 of the Criminal Code - “Illegal Entrepreneurship”. The maximum fine can reach 300 thousand rubles (or the amount of earnings for a period of up to 2 years is withdrawn). Otherwise, violators can be detained for up to 6 months.
Additional requirements
Before opening a liquor store and issuing a license, it is necessary to collect a package of documents and fulfill all conditions relating to the premises. If finances allow, it is recommended to contact specialized services. So you save yourself nerves and time. And in some situations, and money, because if the conditions imposed on the issuance of a license are not met, then the money spent will not be returned.
The requirements of SES, fire inspection, the rules of the authorized capital - all this must be taken into account when opening a store. A prerequisite is a minimum rental period (from 1 year). It is also impossible for the building to be near educational institutions, kindergartens, hospitals and other similar structures. If you are not familiar with all the requirements that are set by the state in relation to alcohol stores, then it is better to entrust it to specialists. Today, there are many companies that provide assistance in paperwork.
Room
If, despite all the difficulties of paperwork, you still want to learn how to open a liquor store, then let's move on to the description of the premises.In addition to the requirements for location and rental period, the building should have a minimum area of 50 square meters. m. Therefore, regardless of the direction of your business, you need to focus on this size.
Next, you need to decide what scale of trade you want to organize. The main thing is that all products fit on shelves that buyers should see in front of them. As for the client area, it should be spacious so that people do not crowd all in one place. If the store will be self-service, then you need to carefully consider the location of goods and cash.
As for the location of the building in the city, then everything is simple. If this is a large supermarket, then you need to be closer to the center (where there is a large crowd of people). If you want to open a small store, it is recommended to look for your place in sleeping areas. Of course, this is all just in theory, in practice you will have to put a lot of effort into finding a suitable place. The sleeping area must be chosen elite, otherwise problems will be inevitable in the future.
Equipment
When compiling a business plan for an alcoholic store, you must remember to consider the quality of the equipment. To open a business you need to buy racks, shelves, refrigeration units. The price of this equipment varies greatly depending on the manufacturer and source materials. All racks should occupy a specially designated space for them.
Therefore, it is worthwhile to devote some time to the distribution of equipment. For normal operation of refrigeration units, it is necessary to carefully check the wiring and, if necessary, replace it. Independence in this case can be fatal. Therefore, you have to spend money and pay professionals.
Range
So we come to the most important point. High-quality assortment is the key to success. For people, the brand of purchased products means a lot. Therefore, the most famous alcoholic drinks will always be in demand. Quite another thing - unfamiliar brands. The probability that unknown brands will gather dust on store shelves for a long time is high.
In the first period of business existence, it is recommended to purchase only well-known and popular alcoholic beverages. And after working out a regular clientele, you can be interested in more rare brands. Unusual alcoholic drinks may also not be sold for a long time. As a rule, people do not like to conduct frequent experiments when buying new products. There should be no question of quality. It should be very high. It is quality that attracts today's customers. Even if the price is a little overpriced, customers will still prefer to overpay a bit than sacrifice their health.
Advertising, customer acquisition
The question is how to open a liquor store, includes the organization of advertising. In this business, one of the biggest problems is competition. In each district there is at least one store selling alcohol products. By opening your own mini-market in the neighborhood, you will forever doom yourself to the constant struggle for customers.
An increase in the quality of customer service and a wider assortment will help to stand out from the rest of the enterprises. But still, first you need to declare yourself loudly. Banners, handouts, posting ads - all this should help in the early stages. But in order to retain customers, you need to use a more thorough approach. For example, you can organize a discount system where every customer can receive a reward for frequent purchases in your store.
For convenience, it is necessary to make plastic cards. Everything else can come up with bonus points and other promotions. Such methods allow you to retain customers, and plastic cards with your coordinates are also additional advertising.Run a more serious advertising should only be sold in large quantities. That is, if you want to open a large alcoholic supermarket.
Cooperation
Another difficult point on the issue of “how to open an alcohol store” is the establishment of cooperation with suppliers. After all, the occupancy rate of your shop windows directly depends on them.
Negotiation is necessary with the utmost accuracy. In some cases, you have to make concessions. Always carefully check all certificates of supplied products.
Of course, do not fulfill too demanding conditions. Wholesale suppliers must be contacted directly, otherwise there will be large margins.
Conclusion
The alcohol business can bring a huge, and most importantly, stable profit to a competent entrepreneur. Despite the high competition, pressure from the state and other difficulties, you can earn money on this business. This article was supposed to acquaint you with the main points that arise when creating your own enterprise. I hope, in general terms, you now understand how to open a liquor store.
