So, another interesting direction for opening your own business is the sale of alcohol. To be more precise, we will talk about how to organize an online alcohol store. It is worth noting right away that this is not as difficult as it might seem, and now we will deal with all the nuances.
We get the necessary documents
Before you create and promote something, you must obtain a license. First you need to register. There are several options: LLC, CJSC or OJSC. A license is issued for a period of one to five years. However, first we must pay a fee, which currently amounts to about 200,000 rubles for small businesses.
Before paying, it is recommended to collect the necessary package of documents and check again, this is due to the fact that at the slightest inconsistency, the amount is non-refundable. The best option would be to attract professionals.
It is important to comply with the requirements for the location of the store, and since we do this all through the Internet, we miss this moment. Nevertheless, you should not open near kindergartens, schools, hospitals, etc. Especially if you are creating an alcohol business via the Internet at an existing physical point. According to the documents, in principle, everything, you can go to the next paragraph.
Product range
Currently, more and more attention is paid not to the cost of the product, but to its manufacturer. So, if you are wondering if it is possible to sell alcohol through the Internet, you should understand that selling drinks of an unknown brand, even at a low price, will be more difficult than already established brands. Of course, you need to worry about the fact that our customers have plenty to choose from. Since we have an online alcohol store, the choice should be large enough.
From the foregoing, we can conclude that quality plays a big role. If your goods are really good, then even a 5-7% increase in value will not frighten regular customers. We must always have good vodka, high-quality cognac and excellent champagne in our warehouse. As for the last two, the demand for such alcohol is increasing in anticipation of the holidays. Do not forget about wine with beer, which is extremely important today.
A few tips for budding entrepreneurs
It's important to get started. And since the competition in this area is great, and the market is almost completely saturated with such offers, you need to do something that would attract people. For example, you can offer an accumulative system of discounts, bonuses to regular customers, gifts when making big purchases, and much more. If this is the wholesale of alcoholic beverages, then it should be at a discount, preferably with a good one. Of course, such a scheme works.
A man comes to you and buys a box of cognac, and you give him a gift to choose from a bottle of champagne, vodka or liquor. Of course, who doesn’t like this, especially if the box of alcohol bought was sold at a standard price. If we do not have a physical point, then we do not need to spend money on the equipment of the store, however, it makes sense in the future to build one and earn even more.
Choose a room
We will need to find a place where we will store alcohol. A small dark room is good. It is advisable to make sure that there is no moisture, and install several large refrigerators.
Of course, selling alcohol through an online store has one big plus - we don’t need to get a license for retail trade, which can save us some money. This is due to the fact that the buyer will not drink our goods at the place of purchase, because he is not in a bar or restaurant.
What else needs to be said about the warehouse is that its safety must be organized. To do this, it is better to set an alarm or something like that. If we work around the clock, which is basically illegal, you need to hire a courier. At first, you can carry drinks on your own. To begin with, we rent a room, later we build our own warehouse or redeem the existing one.
Alcohol delivery
So, we almost launched our business. And since we have an online alcohol store, we need to sell goods with delivery. For this we need a courier. As noted above, at first you yourself can do this.
If you have your own transport, then this is generally excellent. Nevertheless, it is sometimes much more convenient to hire several couriers who will stand in different places, which will significantly speed up the delivery process, therefore, the client will be satisfied not only with quality, but also directly with the service.
You must understand that delivery 24.00-07.00 is illegal, but many are involved in this. The fact is that to prove the illegality of such actions is almost impossible, especially since you can offer such a service only to trusted customers. Moreover, if the order is made before 23.00, then it is quite legal, and you have nothing to fear. One way or another, all this is quickly resolved on the spot.
Cost calculation
Let's talk about how much money we need to start this business. The first, and it’s the most necessary, is a license. We already know that it will cost us about 200,000 rubles. If you hire professionals to get a package of documents, then this is plus another 10-15 thousand rubles. Warehouse - about 50 thousand rubles per month rent, but much here depends on the area and area, as well as equipment. Several refrigerators will cost about 100 thousand.
Do not forget that we need to create our own site, as well as promote it. For this we need a group of seoshniks and programmers. The services of such people will cost about 20-25 thousand rubles, but again, a lot depends on how big the store will be and how many satellites will be subordinate. We also need a starting purchase of alcohol, for starters we can purchase 100-150 thousand rubles. If everything is added up, then we have the figure of 450 thousand.
Alcohol online store: profitability
We can say with great confidence that this business pays off pretty quickly. If you invest 450,000 rubles in it, then you can return the money in 5-10 months. But a lot depends on how successful the start was. You should also understand that the quantity and quality of products play a large role.
Since the sale of alcoholic beverages through the network is quite developed today, you should be prepared for competition. If you respect the client, then the income will be good. Moreover, you can do wholesale, which quickly brings good money.
It should be noted that in our case it does not matter where we open, since we work through the Internet. The only important point is that you need to deliver quite quickly. To do this, you can conclude a contract with the couriers of the city or the whole company. Of course, it is beneficial to both parties. You have less worries and satisfied customers, and the organization that works with you has a good income.
Important points
You must understand that after you gain momentum, and learn about your online store, they will control the legality of your actions. Therefore, it is advisable to have connections or do everything according to the law, but since most people want to buy alcohol at night, this can cut your total earnings by 15-30%, which is not good, but legal.
Remember that our online alcohol store only works for adults. Since more than one entrepreneur has come across this, special attention needs to be paid to this item. A few words should be said about our suppliers, here it is worth paying attention to the availability of a license for deliveries, as well as quality certificates. Sign a contract that will be beneficial to you. As for the price, it all depends on how you can negotiate. Now you know, how to open an alcohol online store.
Conclusion
In the end, I would like to say that you must constantly monitor the quality of your products, monitor the development of the site, periodically add new types of alcohol. You must do everything to gradually expand your borders and surprise customers with promotions, good discounts, fast delivery, etc.
In any case, with the proper approach, the online alcohol store will bring good profit, the main thing is to take into account everything to the smallest detail. As for the initial capital, you can take money on credit or borrow from friends at a profitable interest.
This is a more suitable option, since the course is currently constantly changing, and for us it is very important. Of course, ideally, you should have free funds that can be invested in a profitable business, especially since in a few months you will get a plus and earn good money.
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