A jewelry business with a competent approach can quickly pay off, and in the future will bring you a stable income. Experts say that since 2011, the market for jewelry and accessories has grown several times. The main consumers are girls aged 16 to 30 years who do not have the opportunity to spend a lot of money on expensive jewelry, but at the same time they can not help but buy some beautiful original jewelry.
Demand for these goods is always there. Therefore, it is worth learning how to open a jewelry department, attract customers and start making money on it.
Step 1. We execute documents
No matter how I would like to sort out the papers as soon as possible and get to work, it is impossible to pass bureaucratic fuss in our country. In order to open a jewelry department, you will need the following documents:
- Conclusion from Rospotrebnadzor (sanitary and epidemiological station) confirming the compliance of the store premises with the standards established for objects of this type.
- License from Rospotrebnadzor for the placement and organization of the enterprise.
- Sanitary production control program agreed with the supervisory authorities.
- Regulatory documents for a jewelry store.
- Agreements on the implementation of preventive disinfection in rooms, on the cleaning of ventilation and air conditioning systems, on the disposal of fluorescent lamps, the removal of solid household waste and other waste.
It is imperative to comply with all requirements of the Rospotrebnadzor, the State Fire Inspection and other services - stores in which violations have been discovered may be fined or even closed.
As for registration, you can work as a legal entity (for example, LLC) or register as an individual entrepreneur.
Step 2. Choose a place
Having decided to organize a business in jewelry, you should be extremely careful in choosing the right place for the store. Without this high sales, you will never wait. What should I look for when choosing a location for my outlet?
- The room should be located in a place with good traffic, where there is always a large concentration of people (mainly women, since they are the main basis of Central Asia). A good choice is a place near higher educational institutions.
- The minimum boutique area is 8 m2.
- The department should be beautiful, bright and modernly designed - only in this case it will attract the attention of customers.
Of course, at the same time as the traditional offline business, you can organize the sale of jewelry on the network and open an online store. This will give you the opportunity to significantly increase the geography of sales, because people from other areas and even cities will be able to make purchases.
Step 3. We buy equipment
When deciding how to design a jewelry department, you don’t need to try to be original in everything. In particular, this concerns the selection of suitable equipment. Classic glass display cases and the store case remain in trend - nothing better has yet been invented.
All products will be well visible and will be able to attract the attention of even those people who initially did not think about buying jewelry at all. The main thing is to withstand a single concept and attract designers so that your outlet looks stylish, bright and fashionable.
Step 4. We think over the assortment
Do you already know what you will be selling in your store? The answer to “jewelry” is obvious, but very inaccurate.Before you look for suppliers and move on to purchasing products, decide which categories of products you want to work with.
Here is an example of a good assortment for the jewelry department:
- all kinds of jewelry for clothes;
- brooches;
- bracelets;
- necklace;
- earrings;
- rings;
- chains.
In order for customers to have plenty to choose from, each category should have at least several hundred positions.
Step 5. We are looking for suppliers and purchase products
Jewelry as a business is especially attractive when working on a franchise basis. What does it mean? You conclude an agreement with a jewelry manufacturing company. On average, this requires about 30-40 thousand dollars.
Think it's expensive? However, such an amount is more than justified - within a year you will be able to 100% recoup your costs. You represent well-known, well-established products on the market. And this means that soon after the start of work the level of "net" profit can reach 2-4 thousand dollars a month.
Starting a business in this area, you need to consider seasonality. So, the best option is to open a store in December - this is due to the fact that sales reach their maximum in winter and spring, until April.
Step 6. We hire staff
Our task is to ensure stable and uninterrupted operation of the outlet. Given that this is not about a large store, but about the jewelry department, two sellers will be enough for this. The best option is salary work (16-20 thousand rubles per month). That is, every month you will have to allocate from 32 to 40 thousand rubles to pay salaries.
But you don’t have to spend money on a cleaner: if you decide to settle down on the territory of a shopping center, then the employees of the complex will take on these responsibilities.
Step 7. We draw up a financial plan for the project
Is it profitable to create a business in jewelry at all? Roughly speaking, is the game worth the candle? Let's try to calculate the costs and estimate the approximate profit that you can get when you start working in this area.
First, let's talk about the starting capital, which is needed to open the jewelry department:
- rental of premises (may vary depending on location) - from 20,000 rubles;
- repair work, improvement of the department, repair and design;
- purchase of products - from 150,000 rubles;
- purchase of branded high-quality equipment - from 30,000 rubles.
It is easy to calculate that for a successful start of work you will need a relatively small amount (if you do not work on a franchise basis) - about 200-250 thousand rubles.
In the future, you need to consider monthly expenses. These include:
- rent - from 20,000 rubles;
- salary to employees - about 35,000 rubles;
- accounting - 2000 rubles;
- UST - 10,000 rubles;
- other expenses - 4000 rubles.
The markup on jewelry is traditionally considered one of the highest - up to 400%. On average, developing your business from scratch, you can achieve net profit of up to 50,000 rubles per month. The profitability of the project in this case can reach 20%. That is, the business will pay off in a year. When working on a franchise basis, you will need more impressive starting investments, but a project can pay for itself several times faster.
Instead of a conclusion: surprise your customers!
So, you just found out what you need in order to start working in this area. But there is another little secret that we would like to share with you in the end: for your jewelry business to really go well, you need to present something unusual, original to your customers - something that they will not find anywhere else.
For example, you can change a little finished products or add your own jewelry to ready-made collections.
A little zeal and patience - and your store will begin to bring you a steady income, and you can get joy doing your favorite thing!
