In modern conditions, opening your own business is complicated by the fact that there are practically no free niches that could be occupied. In order to become successful, you need to think creatively, make innovative decisions. After all, ideas that are distinguished by their originality can significantly increase profits.
One option is a t-shirt print business. This type of service is developed in our country very poorly, and the demand for such products is growing steadily. In addition, at the first stage of development, large financial investments are not required, and you can even work at home.
Location and choice of premises
The location of any enterprise significantly affects the demand for its products in the future. This also applies to activities such as printing business on t-shirts.
It is unlikely that a person will go to the outskirts of the city specifically to order clothes with his photo, so a crowded place, for example, large shopping and entertainment centers located near metro stations, will be the best choice for placing an office.
A bright sign or banner will help to attract customers. This is also important because in stores people buy not only products, but also gifts for their loved ones and friends.
At the same time, everyone wants to be original in choosing a presentation. The purchase of a T-shirt or mug with a photograph of a loved one will be the best solution.
The size of the room does not have to be large. If orders will be accepted in the same place as equipment for printing on mugs and T-shirts, then you should be guided by 10-15 m2. But the production part is best placed separately. For it, you can rent cheaper areas further away from the center. In the same office for receiving orders as an advertisement there will be only a few samples of finished products.
Necessary equipment
Without special equipment it is impossible to start a business. T-shirt printing is no exception to this rule. Two printers must be purchased: one for inkjet printers, and one for direct image transfer. You can not do without a thermal press, a cutting plotter and a computer on which special graphics applications must be installed.
Using the above equipment, you can apply original images to such souvenir products as mouse pads, pennants, magnets, and not just t-shirts. In addition, the range of products can be easily expanded, for this it is enough just to additionally install a press for printing on circles.
Calculation of basic costs
Opening any business requires an initial investment. The entrepreneur must be aware of all the risks and correctly assess their financial capabilities.
In Russia, the business of printing t-shirts will cost its creator about 100 thousand rubles. This figure includes the cost of purchasing equipment, the price of which is about 40 thousand rubles.
Rent of working and office premises will also cost at least 40 thousand rubles. As for the remaining amount, it will be spent on supplies, such as printer cartridges, clean T-shirts, mugs, mouse pads and thermal paper.
Form of incorporation
For almost any small business, the optimal solution is to register as an individual entrepreneur.At the first stage, this will provide such an important advantage as the lowest tax rate.
If we consider the business of printing on t-shirts, then the creation of a limited liability company for it will be inappropriate. This legal form is more suitable for enterprises. But if we are talking about combining, say, with some editorial board of a newspaper or magazine, then this option is also possible.
Staff recruitment
In any case, the human factor plays a very important role. Of course, at the initial stage in a limited budget, you can cope with all the responsibilities alone and, in general, work at home.
But this option is extremely inefficient, as the number of products sold and manufactured will be small.
The best option would be to hire 1-2 employees from among your friends who will be engaged in advertising and sales. It’s better to negotiate with them on the terms that they will receive a certain percentage of the proceeds. If the initial capital was common, then you can work on the rights of partners and divide the profit equally among themselves.
Profitability
It should be noted that such a business as printing images on mugs and T-shirts does not require impressive investments, in addition, it pays off very quickly and begins to generate income. The final price of the product (depending on the method of its manufacture) can be 2-4 times higher than its cost.
In fact, there are many methods for applying images to t-shirts and mugs, but the most common and cheapest of them is the use of special thermal film.
The whole process comes down to recreate the desired image on the computer, and then print it on special paper. After that, the picture is transferred using a thermal press or in the extreme case of the iron to the desired surface.
The profitability of this method is very high, investments can pay off almost immediately. The only problem is the low quality of the products, which may affect future demand.
If a good reputation is a priority for business development, then you should pay attention to screen printing, which is done by silk screen printing. Investments with this method will require more than in the case of thermal film, since in any case a separate production room will be required due to the strong smell of paint. By and large, these costs can be attributed to investing in the future prosperity of the enterprise, so the payback period will stretch to 1-2 years.
