Quite a lot of people want to end hired labor and start their own business. However, in order to start moving in entrepreneurship, it is necessary to find a relevant business idea. One suitable and time-tested option is a watch store. You should consider the business plan in more detail. A watch store is a company that can generate revenue.
Watches belong to the category of popular products, provided that the models correspond to modern trends in fashion and interior. Clients of a watch store can be both individuals who need to choose the right option for an updated repair, as well as companies that equip their offices.
Storeroom
What will you first need to consider when drawing up a business plan? You cannot organize a watch store without a corresponding room. The location of the store will have a significant impact on the sale of such goods as watches. Given the fact that the need for a watch does not arise every day, it’s worth looking for a store room in places where there is a constant flow of people, for example, in the city center.
The main streets are a very good place for the store also for the reason that people who travel from other areas to this part of the city usually take money with them and are set to buy. It is also worth considering the fact that for the purchase of things, various accessories and watches, the average citizen will again choose the city center. This is the best place to grow your business.
Sale of watches in large complexes
Another opportunity for successful placement of the store is to rent on the territory of the shopping and entertainment complex. There are many people in such places every day, and even more on weekends.
If you have to open a store in a big city and even in a medium-sized village, then the shopping complex is one of the best places for business.
The reason is that many people get tired enough at work not to have the enthusiasm for walking in parts of the city far from home. As a result, purchases are made in a shopping mall as close as possible to your favorite home.
If in such a complex there is a watch shop that offers a good assortment, decent quality, reasonable prices and a high level of service, then it is unlikely that the residents of the area where the complex is located will go to the center for hours.
It is also important that the store area is large enough for a quality presentation of all models. People need to see what they are buying. It will not be superfluous to enrich the interior with suitable paintings and unobtrusive, pleasant colors. If everything is done as it should, then the business of selling watches will become quite an attractive affair.
Making your trading place
If the budget allows, then the design of the outlet can be approached even more thoroughly: divide the clock by style (classic, youth, etc.) and create a separate section of the wall and display case for each style.
Thus, customers can easily navigate among many models and quickly find the category they need. In addition, a similar approach will further emphasize the high level of the store.
As for the sign, then its design should also be approached thoroughly. Since the modern layman does not want to keep his gaze on the signs for a long time, the proposal should be framed compactly: the name of the store and the main thesis.
All additional information, for example, regarding discounts, can be placed on external glass partitions (in a shopping center).
Looking for a supplier
Product quality is an important aspect that needs to be considered when drawing up a business plan. A watch store will not become popular if this parameter does not reach a high level. Quality and product range are the core of successful sales for any company. Therefore, you have to tinker with in order to find a worthy supplier, perhaps even a few.
It is advisable to start with a search for wholesalers and regional representatives of popular brands. This will make it possible to buy watches at an affordable price. However, you need to be prepared for the conditions of wholesale companies: this may be the minimum limit for one consignment of goods or the required monthly volume, which will make good discounts available. For all this, of course, money will be required, therefore, when preparing a business plan, it is worth considering this category of costs.
Should I contact the manufacturer for help?
It will not be superfluous to look for manufacturers who are just starting to develop the market. Such companies, as a rule, are ready to provide very favorable conditions to serious customers, because they also need to expand the sales market. When negotiating, it is mandatory to discuss additional discounts for large sales volumes, as well as the possibility of returning stagnant products, defects and service.
A variety of watch exhibitions can also help you find the right supplier. Do not ignore Internet resources. Quite a lot of manufacturers from other regions, ready for a long and mutually beneficial cooperation, have their own sites.
Staff search
There is another condition that must be considered when designing a business plan. The watch store must comply with a high level of service. And the quality of service is directly affected by the store staff. Therefore, you need to select sellers carefully.
Candidates must provide a resume. Firstly, it is important for a quick analysis of the qualities of a candidate, and secondly, in order to weed out untrained people. After all, if a person is not able to create an adequate resume, then how can he competently communicate with clients?
If you plan to open a medium-sized and larger store, then it will not hurt to hire an administrator who will monitor all the processes in the department. You can go another way - to identify a senior consultant and put before him additional tasks with appropriate financial motivation.
How to increase popularity?
Watch shop as a business should be constantly developed. The opening of a service center with the possibility of repairing products purchased at other retail outlets can also increase the rating of a company.
There are enough people who will agree to spend money on the repair of their favorite watches. And when the time comes to buy new ones, they are likely to go to an already familiar place for them, whose team they trust.
Conclusion
The value of the initial capital should reach about 700 thousand rubles. The item of expenses will include rent, expenses for the purchase of all necessary equipment and products, advertising and salary. However, the trade of watches as a business will quickly pay off and begin to generate stable income.
