Of course, the business of selling household chemical goods is a very, very profitable business, and everyone can organize it if they wish, with the only caveat that starting capital is needed.
People always wash, iron and clean, which means that the demand for bleaches, stain removers, and dishwashing detergents will always be high. From this we can draw a simple conclusion: you can make good money on this, the main thing is to correctly approach the organization of the matter.
Of course, many aspiring entrepreneurs are interested in the question of how to open a household goods store from scratch. Naturally, it requires a detailed review, and the recommendations described below will certainly be useful for everyone who plans to trade in household chemical goods.
Make a business plan
But before proceeding to a practical analysis of the issue of how to open a household goods store from scratch, it should be noted that any commercial business requires a business plan. It will be the main financial document of your trading company.
The business plan of a household goods store should reflect all its prospects in terms of profitability, an estimate of all the costs incurred in connection with the opening of the outlet, as well as the amount of profit that you are going to ultimately receive.
check in
Before you open a household goods store from scratch, you must register your entrepreneurial activity. This is done by the tax office. The best option for you is to register as an individual entrepreneur. Fill in the special forms, pay the state fee and 3-5 days after the application is received, you receive the necessary documents.
However, this is not all the procedures that you have to go through in the offices of public servants. You must obtain permission to do business from some supervisory authorities: the Sanitary and Epidemiological Service, Rospotrebnadzor and the Fire Inspectorate.
If this is your first time doing business and you have no idea how to open a household goods store from scratch, at this stage it is better to resort to the services of professionals who will quickly help you get the necessary documents. Their list is quite extensive, so we list only a few of them:
a) basic sanitary and epidemiological document;
b) special permission of Rospotrebnadzor;
c) the conclusion of the fire inspection;
d) an agreement on the disposal of mercury lamps;
e) an agreement on the disposal of waste;
f) documents on the need to timely disinfect, disinfest and disinsect.
What is the amount of initial capital
Properly developed by you business plan of a household goods store will show that the minimum for the implementation of the project will require about 100-120 thousand dollars. It all depends on a number of factors, for example, on how expensive it will cost you to buy equipment and rent a retail space.
As practice shows, the outlet after half a year will bring about 4-6 thousand dollars a month.
Room
At the same time, it should be noted that the amount of profit directly depends on where your store will be located. The choice should be made in favor of territories characterized by "good cross".
Those who are faced with the first time how to open a household goods department should know that it is best to rent a shopping area in one of the commercial complexes located in a residential area of the city.
Considering the fact that the bulk of cafes and restaurants are located in the central part of the city, it should be noted that the residents who live there have a limited selection of washing powders, soap or toothpastes.
This is explained by the fact that in local retail outlets there is a poor assortment of household chemical goods that are sold on the territory of grocery markets and shops.
If you open a small store selling exclusively household goods in this area, you will not lose, because the competition there is not too big, and business development will be easier.
Your main advantage should be precisely a wide selection of goods and an acceptable price for them. Recommended shopping area the hall should be approximately 40-50 square meters.
After your business begins to bring you a solid profit, you can think about expanding the premises, therefore, you can offer customers a more diverse assortment of goods.
Equipment
For the outlet selling household goods, the use of counters of both closed and open type is allowed. Of course, there is a risk of theft of products, but a self-service system, as a rule, brings a good profit. In order to minimize the likelihood of theft of goods, it will be useful to equip dummy surveillance cameras in the trading room.
If you rented a large-sized premise for trade, then it is imperative to equip it with real monitoring equipment and specifically provide for an emergency call button for the security service.
Those who are going, but do not know how to open a household goods store, should clearly understand that when using the principle of self-service, shop windows and shelves should be located around the perimeter of the room. Sections equipped with mirrors will help sellers keep track of what is happening on the trading floor. In its center, it is recommended to arrange racks in the shape of an island. Hanging goods are best placed on standing retail chains.
The cashier’s workplace should be optimally located in the immediate vicinity of the exit from the trade pavilion.
Range
The range of products in your store should be varied, ranging from personal hygiene products to perfumes. At the same time, the number of products on average can be from 5 to 10 thousand units. It is recommended to put on the shelves products that are accessible to people with different income levels.
Everyone knows that on the Russian market there are manufacturing companies that have been supplying quality products that have been tested by time for more than a year.
These include, first of all, the firms Nivea, Henkel, Procter & Gamble. Of course, it is desirable to have their products in their assortment, since it has gained wide popularity among consumers.
Try to conclude supply contracts directly with manufacturers of household chemicals: they will always provide you with information support: booklets, advertising brochures, and also provide you with documents that confirm the quality of their products.
You can use another option to provide your own store with goods, which involves making purchases at wholesale markets and bases. If you take it as a basis, then you will need to choose a specific design for the commercial premises, since the range of goods will be huge. Remember: making a large turnover in a small store is a difficult task in comparison with network retail outlets, since for this they often arrange promotions to reduce margins on their own products.
If your margin does not exceed 15% of the purchase price, then the prices in your store will be acceptable to buyers and the volume of goods turnover will be large.
In order to calculate in advance whether it is profitable to open a household goods store, you first need to know which product items will be in highest demand among the consumer. As practice shows, first of all, it is shaving products, washing powders, hair care products, cosmetics and perfumes.
Staff
A novice entrepreneur should understand that it will not be possible to competently organize a business for the sale of shaving creams and toothpaste if sellers without qualifications and experience work in the store. Their number, as a rule, depends on the dimensions of the sales area, the selected model of the calculation of the goods (closed sections or open racks). According to statistics, a room of 50 square meters is served by 4-5 people.
How to name a point of sale
Many businessmen who are taking their first steps in the field of entrepreneurship find it difficult to name their own commercial enterprise. A point of sale for household chemicals is no exception. The name of the household goods store should be sonorous and easy to remember, for example: “Everything for the house” or “Smart hostess”.
It would seem that this issue is not the most important in the process of organizing your own business. However, do not forget the well-known phrase: “As you name the yacht, it will sail.” Not sure what to name a hardware store? Follow the easy path. Remember your favorite female name and use it.
“Promote” your own business
To increase the turnover, and, accordingly, the income of your trading company, you will need to regularly advertise it. Of course, certain expenses will be required for these purposes. Make an announcement in newspapers, magazines, on the radio. Remember that "advertising is the engine of trade."
Cost estimate and potential profit margin
To determine how much money will be required to open an enterprise at the initial stage, you should carefully analyze what it takes to open a household goods store.
In particular, renting a room with an area of 40-50 square meters will cost you 200 thousand rubles a year. To purchase goods you will need about 1 million rubles annually.
The amount of working capital for employees' salaries will be about 250 thousand in 12 months. For advertising, marketing campaigns for the above period of time, you will spend about 50 thousand. As a result, to start you will need about 1.5 million rubles. Of course, these are estimated costs.
On average, the amount of profit from sales will be approximately 200 thousand per month. The sale of related products (solvents, brushes, gloves, floor paint, etc.) will enrich you by another 100 thousand over the same period. As a result, in 12 months you will receive a profit equal to 3 600 thousand rubles.
According to statistics, the payback of the type of business under consideration is from 6 to 10 months. Therefore, doing it is profitable and profitable.
