Own business: the production of plastic products. Business plan for the production of plastic products

One of the priority areas of business development in Russia at present is the production of plastic products, in particular, children's toys. The capacity of the Russian market in this segment tends to increase by 15-20% annually.

But it is interesting that domestic companies provide the production of plastic products for children in Russia only by 20%, the remaining 80% are equally divided between European countries and China. Consequently, this niche can be considered promising for domestic entrepreneurs.

Is the game worth the candle?

Everyone knows about what quality the bulk of the Celestial goods produces. This negates even such a pleasant advantage of Chinese goods as low cost. This can explain the recent surrender of the country's position in this area, because earlier it owned 70% of the Russian plastic toy market. Europe, however, relies on the production of plastic products of the highest quality, but the prices for such products are corresponding.

Despite the fact that the welfare of the citizens of our country is growing, and they increasingly prefer high-quality, albeit expensive goods, no one is against saving. For these reasons, it makes sense for Russian entrepreneurs to engage in the development of this market segment.

Let's look at how much investment the production of plastic products requires. How and where to find raw materials that provide the ideal balance of price and quality of products for the end user? What is plastic toy manufacturing technology?

Main competitors

As noted above, the Russian market for plastic toys presents products of European, Chinese and Russian manufacturers. The latter have recently begun a slow but steady capture of a significant share of the domestic market for plastic products.

In Russia, the production of plastic and its products is concentrated in the hands of two titans - the Nordplast and Stellar companies. The Belarusian company “Polesie” also shares dominance in this niche with them. Their market share is more than 70% of all domestic goods. The remaining 30% is shared among 60 small and medium enterprises in Russia.

But Russian-made toys are represented mainly by simple, simple and inexpensive sets for the sandbox, buckets, shovels and children's dishes. But large-sized toys that are in great demand at kindergartens, entertainment complexes and gaming centers, domestic manufacturers do not produce.

The main manufacturers of large-format toys are European countries, but they cannot be competitors to Russian manufacturers. The thing is that the possible benefits from the sale of large-sized plastic toys in Russia are blocked by the unreasonably high costs of their transportation. Export of large plastic to our country to European enterprises is simply unprofitable. This means that the niche is almost empty, and the production of plastic with its subsequent transformation into a finished product is a very profitable business.

Necessary equipment

The only factor holding back the development of the domestic plastic toy market is a considerable investment in starting a business.The main costs relate to equipment: injection molding machines, various injection molds, automated refrigeration lines, equipment for artistic drawing, stripping lines, for gluing, for packaging of finished products, etc. You can find suppliers of this equipment in our country, but give preference is still worth the product manufacturers from Austria, Germany, Taiwan or China.

Foreign equipment in this segment is significantly superior in quality to domestic, although it costs more. A full set of production facilities will cost the entrepreneur approximately 3 million rubles. About 1 million will need to be spent on raw materials and decorative elements. In addition, the cost of renting or acquiring premises for organizing the production process and storing finished products should be taken into account.

The area of ​​the workshop in any case should exceed 50 square meters. And it should be, according to Russian law, at a distance of not less than one hundred meters from residential areas. It is optimal to place workshop and warehouses on the outskirts of the city or in the industrial zone.

Raw materials

The plastic for children's toys must be used of the highest quality, as the regulatory authorities place high demands on the goods for the smallest. And the conscience of the manufacturer will be clean, and the flow of customers will become endless if the products are of high quality and certified.

To sell plastic toys, the company needs to obtain a sanitary and epidemiological certificate and certificate from the relevant authorities that the products are manufactured in accordance with GOST R ISO 9001. Polypropylene, polystyrene and polyethylene are mainly used in the manufacture of plastic toys.

At one of Russia's largest enterprises, Nordplast, 80% of toys are made from environmentally friendly polypropylene, and 20% are made from polystyrene and polyethylene. Raw materials can be bought both on the Russian market and abroad. But foreign-made plastic products will initially have a high cost, since prices for imported polypropylene are much higher than for domestic.

Technology

The fact that European enterprises, which Russians have recently preferred when choosing toys, are transferring their production facilities to China, gives odds to Russian manufacturers and allows them to save on transportation of products.

As for technology, plastic products can be made by casting or blowing molten raw materials into special molds. We have already considered the topic of equipment quality - it is more expedient to give preference to foreign manufacturers when choosing it, since the final result of the production process, as well as the possible service life, directly depend on this.

Models of molds for making toys are modeled using special computer programs. Then the designer checks the given parameters and sends the layout to production. The finished mold may take the form of a special surface or cavity or be a set of standardized parts.

When all the necessary molds are ready, the equipment is purchased and installed, the raw materials will be available, mock-ups of toys have been developed, and you can proceed to the direct manufacture of products.

The simplified production technology is as follows: the raw materials, getting into the screw machine, are crushed, then heated and poured into the mold.

There is another technology, based not on molding, but on blowing plastic into a mold. Such a mold consists of one platform in contact with the surface of the molten feed. This production method significantly saves materials, which means it is less costly.

Do you need a design department

Most domestic manufacturers focus on the production of inexpensive and simple toys - cars, sets for sandboxes, dishes.No company manufacturing plastic toys takes up the manufacture of more interesting models - interactive and large-sized toys.

But the demand in our country is obvious - play slides, attractions, playgrounds would like to establish and private individuals at home, and state educational institutions, and pre-schools.

Unfortunately, the lack of free investment does not allow most Russian enterprises to maintain their own design department to develop new models of toys. But plastic is a material from which you can make almost anything, which means that the design department in the company, which decided to occupy a significant share in the market of plastic toys in Russia, is simply necessary. Therefore, another 1 million rubles can be added to the business plan for the production of plastic products for the development and development of new models, layouts and designs.

findings

The plastic toy market in Russia is represented by a small number of domestic, European and Chinese manufacturers. Russian enterprises are limited to the production of simple inexpensive plastic toys, Chinese companies focus on the extremely low cost of products, saving on quality.

European manufacturers, by contrast, provide customers with high-quality expensive toys, but not everyone can afford to buy them. Consequently, the place of manufacturer of good and at the same time inexpensive plastic toys in the Russian market is free. In order to run such a business, it is necessary to invest about 5 million rubles. The payback period will be approximately 1.5-2 years.