In our daily lives, advertising occupies a special place. It can be seen almost everywhere: on the street, houses, in the subway. Companies are trying to stand out in any way to promote their brand, which means it's time to open their own business on advertising.
Recently, projection lighting advertising has become popular - it is a new and innovative solution to attract the attention of buyers. This method of advertising opens up truly great opportunities, since the resulting images are colorful, color rich and large. Thanks to this, it will be noticeable even from afar. Experts say that this type of advertising is many times more effective than traditional banners and banners.
Project Description
Projection advertising appeared in Russia relatively recently, so there will be no serious competitors in this area of activity. In addition, this method of advertising allows you to project an image with an area of more than 150 square meters. m. Therefore, it is more effective in comparison with conventional banners.
This means that it will not be difficult for you to find those who want to use the services of your company. The advertising business of this kind is a completely new trend in this area. This species was invented by Western experts, but our compatriots have already developed a more affordable technology that is optimal for our conditions.
The essence of projection advertising
Projection advertising on buildings is when the desired image is projected onto a large area. This can be the walls of white or gray houses, and it is permissible if their area is 40% occupied by windows. Illuminated advertising is reproduced using special equipment - a projector.
The main advantage of this unit is that there is no need to prepare the surface to reproduce the image using it. You can play ads anywhere on any building or industrial facility.
In addition, projection advertising is very convenient in that you can play multiple images on one surface. You can also scroll through advertising slides, which will increase the number of ad views.
Project Implementation Options
Projection advertising is a very convenient, promising and cost-effective type of business. Each projector is equipped with a function to play one or more images, you just have to choose the period after which one movie will be replaced by another. Therefore, renting one ad slot, you can provide services to several customers on its space. An advertising business of this kind can be organized in two different ways: you can install a stationary projector or use its mobile version.
Stationary method
In this case, projectors for projection advertising are installed permanently, and the desired image is reproduced on the wall of the same building. All installation work to install the equipment will take about two weeks. In addition to connecting to the mains, the projector must be protected from the weather. A canopy for it can be made of iron or plastic.
Remote way
In this case, the equipment is installed on a car, for example, Gazelle. This option does not limit you in movement, you can travel around the city from one customer to another. The projector is connected to a three-phase current generator, which is also very convenient, because it does not have to solve the problem of connecting equipment to a stationary power supply.
What do you need to get started?
This kind of advertising for business is a very interesting and promising option.To realize this idea, you need to perform only two points: conclude an agreement with the owner of the building on which you will reproduce the image, and install a projector.
As already noted, there is no need to change or prepare the facade of the building. For this reason, difficulties in concluding an agreement with the owner should not arise. This type of advertising can also be used during daylight hours, as a powerful xenon lamp is installed on the projector. It is also necessary to select OKVED, outdoor advertising is a special non-regulated type of activity.
Potential clients
The advertising business is quite promising, especially when it comes to such an innovative method. Therefore, your services will be in demand, many leading global brands will want to become your customers. It will be difficult to look away from light slides alternating one after another, and the time for viewing an advertisement will increase significantly, since it will be in the field of view longer than a standard banner. Projection advertising is an ideal option for creating a promising business with a good future and a low level of competition.
Business Equipment
The purchase of special equipment, both primary and secondary, will cost you nine hundred thousand rubles. The main ones are projectors, and the additional one is the film that is inserted into them. The film is characterized by high heat resistance, which is very important, since it is located next to the xenon lamp for a long time, which provides image translation. One roll of film costs about $ 400, but it should be enough for a year or even for a slightly longer period of time.
The film can be purchased at the same time as the purchase of equipment. To obtain the desired image on the film in a special design studio using the plotter, the required image is applied.
Employees
Do-it-yourself outdoor advertising requires the involvement of specialists, and not only to work with equipment, but also to communicate with the owners of the buildings on whose surface the image will be reproduced, and officials. It is worth noting that for this type of advertising without a carrier legal framework has not yet been provided, for this reason all approvals are carried out privately.
It is enough to hire one technical worker or to engage in the projection of advertising on your own, which will reduce your monthly costs. If you have more than one projector at your disposal, then of course you will need to hire an assistant.
Expenditure part
If we talk about the required investments in the organization of a business of this kind, then you will need:
- On the projector - 900 thousand rubles.
- For connecting equipment to the power supply network - 4 thousand rubles.
- To rent the walls of the building - 14 thousand rubles.
- For projector maintenance - 2 thousand rubles.
In addition, you will need to buy an ignition unit for $ 280, coolers for $ 120 apiece, a xenon lamp for $ 450, and a reflector for $ 450.
If you assume that one projector will scroll three advertisements per month, and the cost of one will be 120 thousand rubles, then you can calculate that your monthly income will be 360 thousand rubles.
Investing in a business will pay off in about three months with one projector, but everything is determined by the workload of the equipment. That is, the more advertisers will fall on one projector, the faster it will pay off.
You can search for clients yourself, or you can work in collaboration with advertising agencies of the city, they will provide you with a clientele for a certain percentage of your profit. In addition, you yourself can organize advertising for your company by installing one of the slides in the projector with an advertising clip with the details of your organization.
Features of the business on projection advertising
Owners are attracted to this type of advertising by a fresh approach, which at the same time requires low costs. In addition, you do not need to bother with the manufacture of banners for a long time and prepare the surface. Also, when organizing a projection advertising campaign, you do not have to deal with the preparation of regulatory documents.
But there are more significant advantages. For example, the fact that a clear and high-quality image is obtained even in daylight, and that the equipment is not afraid of either heat or frost. Projectors work perfectly both at a temperature of - 40, and at 40 degrees of heat. And finally, such a light show is very interesting to watch, and passers-by will definitely pay attention to advertising.
Based on the foregoing, we can conclude that light projection advertising is a cost-effective and interesting idea for starting your own business. It is also attractive to investors and businessmen due to the lack of great competition in the advertising services market.
Thank!