Any business - even a start-up, at least a long-standing one - needs a clientele. It is the final consumer of goods and services that serves as a source of infusion of financial resources, which means that it enables your business to grow and develop. A lot has already been said about how to attract customers, but such information will never be superfluous. No matter how many market research questions always remain, for example, about why, under equal conditions, the client chooses one of the offers. However, these are special cases, in general, customer preferences can be calculated with a fairly high degree of probability, which is what marketers do in the framework of one company, city or country. There is also international marketing. And all these specialists are looking for the answer to the same question: "How to attract customers?" The accumulated material is very interesting, so today we will study it.
Mysterious creature called "client"
It’s very important to have a good idea of who our customer. it a key concept, because it provides an opportunity to focus their efforts and direct them towards achieving specific goals. Since it is much easier to attract customers from one target group, you first need to figure out which direction we need to act.
In general, all potential customers are divided into corporate and private. Each company is primarily attracted to the citizens of the first category, since they represent a whole segment in the consumer market. It is difficult to get such a client, but the benefits from such transactions are very good. However, you should not focus on large production, because it is precisely the attentive attitude to each individual customer as a result can play into your hands, because he can one day lead an entire corporation. Therefore, discussing how to attract customers, we can confidently say that private individuals are exactly the category with which it is worth working most.
The most popular ways to get new customers
In fact, private business does not always have a team of marketers on staff, so you have to get out of the situation using proven means. At the same time, businessmen often take on ways to attract customers from their competitors and quickly adapt to their own needs. We will consider both typical and non-standard methods of winning new consumers of goods or services.
Stocks
Which of us did not pay attention to such signs? Promotions, sales, discounts - all this attracts the consumer, and he is likely to be interested in at least the proposed conditions. If you are looking for a way to quickly attract customers, then you need a bright and well-designed banner in a crowded public place. Moreover, the content may be different: a bonus to the procedure received in a beauty salon or loans with preferential terms - it does not matter, the most important thing is that the person receives your message in an accessible form.
Moreover, it is very important that, resorting to a similar method of stimulating customer activity, the seller of services counts on the population’s commitment to “free cheese”. Even if a person does not really need what you offer, he may be interested in the product solely because the conditions seem favorable to him. As a result, he can not only take advantage of the offer, but also tell others.
We continue to attract lovers of "freebies"
Indeed, a huge number of advertising tricks are associated with this. Marketers play on the impulsiveness of people, and therefore try to make their "web" as attractive as possible. Speaking about how you can attract customers, you can not ignore such a method as a planned price reduction. "All seasonal treatments are 40% cheaper," "The entire range of the outgoing summer is now 60% more affordable!" - These and similar slogans collect customers with great speed.
The principle of discounting goods also works very well. This method always works, regardless of whether we understand market mechanisms or not. This is very well seen when designing a price tag of 999 rubles or 2990.
Tips from professionals
Promotions and discounts are rather crude mechanisms, in addition, if business owners are asked how effective the campaign was, they cannot always answer. The goods or services were sold, but not at the price that was originally laid. Has the implementation increased enough to bridge this difference? So that you understand well how to attract profits and customers, today we want to reveal the best ways to attract them.
Increase loyalty
The listed methods are not used only by the most lazy businessman, but their effectiveness can be different. Therefore, in order for them to work, we recommend that you use the following methods. First of all, it is advisable to limit the validity of your proposal. Such a marketing move will inspire a potential client with the idea that the conditions may soon change in a disadvantageous direction for him.
The second option is similar to the first, but it has some nuances. In this case, the main task is to colorfully paint the merits of the goods (services), and then mention that their number is very limited. It can be a VIP collection or a unique offer that is difficult to refuse.
Let's talk a little more about how to attract new customers. Agree, initially a person doesn’t care - to go to you or to the company opposite. Offer a valuable prize to the first to buy a product or service. The product does not have to be used as such, a free expert consultation (a master class on makeup or looking after your appearance) is perfect.
And finally, for the first customers you can come up with some kind of souvenir. It can be a cosmetic bag, a trinket-flashlight with a logo, some companies practice treating with sweets and fruits, especially if the visit is timed to some holiday. A trifle, but nice.
Advertising is the engine of progress
Since it will not be possible to attract more customers without providing them with information about yourself, it's time to talk about advertising in more detail. It would seem that it’s complicated: make an announcement, write down your conditions, and as a result, you will not end up with customers. In fact, everything is much more complicated. Advertising will need to be correctly created and presented to a potential client, and it should affect exactly those strings that are important to him.
Fundamental rules
Advertising should not be intrusive, drive the client crazy. Surely many will recall the old Coca-Cola commercial. A simple slogan: “A holiday comes to us - always Coca-Cola!”, A winter forest, a train and Santa Claus with a bottle of cola ... Nothing more, but how much it is remembered! The second rule follows from this: advertising should not be long. Remove from it everything that carries a negative connotation; your goal is not to scare away, but to attract a client. It should be interesting and vibrant, attract attention and attract to itself. And of course, advertising should be directed exclusively to a specific target audience and should be submitted well in advance of sales.
Types of promotional items
We will go through very briefly the types of promotional products so that you can understand what a wide range of exposure you have in your hands. On television, you can run commercials or a running line. Sometimes marketers pay advertising for their products during various popular shows.
Today, the Internet has squeezed television a bit, opening up endless scope for activity. Here you can publish press releases on popular venues, show banners. Finally, advertising in public transport and on city screens is becoming popular today.
Custom ways of advertising
Today, gaining not only trust, but also the banal interest of a client is worth a lot. Therefore, marketers are day after day inventing increasingly sophisticated ways to get their attention. Attracting customers to business often means surviving in times of crisis. Today, the Internet is becoming more accessible, so many projects are transferred to the Web. Almost all people love the gaming component, which modern advertisers have decided to put on. If you sell products or services through the site - then this is a real find. Order a small game for programmers that will reflect the real use of your products, and for the correct answers, add bonuses that you can spend in the process of making a purchase.
Workshops and reality shows
Below we will talk in more detail about how to attract customers to a beauty salon, but for now we will consider an extraordinary way of advertising our product or service. Very well, this mechanism has proven itself in the case of salons, where stylists and professional makeup artists, cosmetologists and other specialists work. Every woman wants to look good, but not everyone has the knowledge to use commercially available cosmetics so that the result is truly amazing. Therefore, the salon may schedule a free workshop, to which several women are invited. Directly on the model, the masters will show their art, and in parallel you can advertise cosmetics.
Storytelling
This is an option for making official presentations that bank employees often have to prepare for corporate clients. At the same time, experts recommend preparing not a standard analytical document, but a small illustration demonstrating the character whose life the advertised product entered. Say a person is faced with certain problems, but at some point your company comes to his aid ...
How to attract customers to a beauty salon
What does a visitor of such an institution expect? First of all, he needs relaxation. The client does not want to choose cosmetics, sit waiting for an appointment or explain for a long time what he wants. No, he expects a real professional to meet him, who will understand in a word what is required of him and get to work. That is, advertising should reflect that you have real masters in their field.
The second thing that interests the client is how much he will pay for this pleasure. Moreover, this is a crucial issue, therefore, speaking about how to attract customers to the salon, it should be noted that promotions in the form of the first peeling at a discount, massage as a gift and other demonstration things work very well. The most important thing is to provide services at the highest level so that the next time a person decides to come back to you, even if the cost of the procedure is already full.
Banking sector: looking for customers
A bank is an institution that provides various services. This may be lending and transfers, storage of funds on deposits. Moreover, each such institution is different in its conditions, as well as in the rates for the services provided. How to attract customers to the bank? In fact, there are a number of measures that are recognized to be effective worldwide.First of all, you should pay attention to your regular visitors. It is through them that you can attract new customers. To do this, it is necessary to emphasize the importance of this person for the bank: to make a present, offer interesting conditions, referring to long-term cooperation.
Thinking about how to attract customers, the bank should not forget about the personal relationships of managers. It is one thing when you learn about the services from the newspaper, and another when a close person tells you. Of course, you must first work out a range of proposals with which you can reach the consumer, which will distinguish you from competitors.
By the way, focusing on the cost of the services provided, they often forget about such an important thing as service. A bank client does not have to crowd around in a queue for a long time, it should be waited by a comfortable chair, drinks and disposable glasses, comfortable atmosphere. Bank employees should quickly sort out his problem and refer to someone who can help him. Often it is precisely the problems with the service that are decisive, because of which people decide to look for a new bank for themselves.
Mistake number one that can cost you customers
And most entrepreneurs face it. Be it a beauty salon, a bank or any other business, we all try to get our client. We come up with promotions and motivational schemes, spend money on booklets and leaflets, and dream that a crowd of visitors will come to us. But when this happens, we are not ready. And it turns out a banal thing: your employees get off their feet, do not have time to properly serve each visitor. At the same time, there is not enough handout, the prizes that were promised to the participants of the action end - the list goes on and on. As a result, people will consider themselves deceived and leave, and you will have to come up with a new action. To avoid such incidents, it is necessary to carefully plan all advertising campaigns, clearly indicate their terms, preferably limiting the number of visitors with any coupons, the number of which is known in advance.
Thus, we come to the main point: it is not enough to attract customers - we need to keep them. And this means that you need to work with your employees, train and motivate them, explain the importance of their work and the value of each client who visits you. This is a simple secret to success, which is often forgotten in the pursuit of the best advertising slogan. Following our instructions, you can take your business to a new level, and you don’t need to be a brilliant marketer, the most important thing is to understand well what your advertising goals are and what kind of client you want to ultimately attract. The better this idea is formulated, the more customers you will have as a result. Good luck!
