The beauty industry is a very profitable type of business. If you want to organize your own business in this area, you can consider the business plan of the SPA salon, which takes into account all the important factors of the organization of the enterprise.
Documents and premises
Opening your business, you must first search for a suitable room. It can be redeemed or rented. The company should be located in such a way that communications are available (water, wastewater, electricity). A convenient entrance to your building is appreciated. It is desirable that this was the center of the city, and there were no competitors nearby.
Before you open a SPA salon, you must register as a legal entity and register with the tax authority. In addition, for the opening of the salon, it is necessary to obtain approval for work in the city administration, sanitary and epidemiological station and fire inspection. Do not do without the constituent documents for the company, advertising and outdoor signs, permission to trade related products.
And how much does it cost to open a spa? In solving this issue, it will be necessary to take into account many nuances, but the main expense item is the acquisition of things and tools necessary for its functioning. It is better to delegate this issue to a company specializing in equipment for spa procedures. Its employees will mount and put it into operation.
What is a spa
The history of SPA-services began in ancient Rome. These include physiotherapy in the form of baths using sea, mineral or thermal water.
The modern SPA business also includes the following services: peeling (skin cleansing with the help of sea salts), wrapping in a therapeutic mud after a bath, and massage.
As a rule, all these procedures are quite expensive, but, nevertheless, are in demand among women aged twenty-five to forty years. It was at this time that the ladies were busy with their own careers, and a well-groomed and beautiful appearance promotes career advancement.
Not to mention the fact that this circumstance helps to arrange personal life and simply increases the woman’s self-esteem. In addition to the procedures already listed, the salon offers the services of a cosmetologist, make-up artist, fitness trainer, pedicure and manicure masters, etc. In general, these are cosmetic, rejuvenating and wellness treatments. Periodically, it is worth supplementing the list of services offered to customers.
Financial investments
The main costs that need to be included in the business plan of the SPA salon include rental of premises, interior decoration, repairs, utilities, purchase of equipment and small tools. Do not forget about the costs of registering the salon, coordination, advertising and salary to employees.
In order for your salon to function successfully and be popular, you should not save on consumables. It is better to purchase well-known professional lines of cosmetics. After all, you can win the clientele precisely thanks to the effectiveness of the procedures, and high-quality products will help to achieve the desired result. About $ 150 thousand will be required to purchase equipment for SPA salons. In general, two hundred and forty thousand in American currency will be required to organize a business.
Equipment
To design a room, you must invite a designer.He will be able to choose such a palette of colors and such an interior so as to create a calm atmosphere, disposing and allowing you to relax and feel peace. In a specialized company, you need to purchase equipment for SPA salons: furniture (chairs, cabinets, tables, sofas) and special devices, such as cosmetology devices, hot tubs, computers.
The offered assortment can be viewed at industry exhibitions, there you will also have the opportunity to get acquainted with equipment suppliers. At such events, you can gather the necessary information, take an advertising booklet, study it in a relaxed atmosphere, and only then contact the supplier and conclude an agreement.
Staff
A necessary item, which includes the business plan of the spa, is staffing. You need to dial it very carefully. Professionals in the field of medicine, cosmetology will be required. Naturally, all of them should have medical books. Employees should not only be competent specialists, they must be able to communicate with people: be polite, considerate, be able to listen, work unobtrusively.
The owner of the enterprise must provide them with comfortable working conditions and decent pay. In addition to the main specialists, staff will be required to clean the premises and maintain the equipment.
Company promotion
Advertising is one of the most important components, which should include the business plan of the SPA salon, because without it, few people will know about your company. So, you should place ads in the media (newspapers, radio, television). On your own website you can post information about the salon, talk about services and procedures, news about professional cosmetics.
Advertising is placed on city vehicles, on banners, flyers are handed out on the streets. The so-called word of mouth has a very good effect when customers who have already visited you will tell about the company to their friends. The right step would be to combine with a famous beauty salon or a large hairdresser.
Special marketing events, such as free services when opening a salon, discounts, a system of discount cards, help attract visitors. Thus, it is possible to resolve the issue of how to promote a spa and increase the flow of customers.
Project payback
Novice businessmen who are just thinking about how to open a SPA salon are interested in the payback of the project. Note that the income of the company is calculated from the difference invested in the opening of a business funds (variable costs, fixed costs) and profit. Prices for services are set based on several factors.
Here it is necessary to take into account the cost of such events at competitors, and their own costs. The amount will directly depend on the extent to which the procedures were presented and how many clients you could serve for a certain period of time, for example, a month.
If you correctly calculate all the risks and investments in the business, the project will pay for itself within three or four years and will bring a consistently high income. The greatest workload of the cabin is on weekends and holidays (70%). Monthly income per square meter can reach $ 200.
