A modern person strives to be in touch 24 hours a day. If fifteen years ago, a cell phone was considered a luxury, and few could get such a miracle of technology, now even first-graders have their own mobile phones.
The cost of such gadgets is falling every year, and new, more advanced devices appear on the market that can be used not only as a means of communication, but also as real multimedia centers. Almost all new smartphones offer their owners ample opportunities for Internet surfing, watching videos, listening to music tracks and all kinds of games.
People do not want to part with their phones for even a minute, and for many, forgetting a mobile home is much worse than going out without money or keys. For you, as an entrepreneur, this means that, having correctly compiled a business plan for a mobile phone salon, you can get a good income.
Step 1. Choosing the Right Business Model
For those entrepreneurs who have decided to work in this segment of the market, two options for organizing their business are available:
- conclusion of a franchising agreement with any large network;
- independent organization and conduct of business.
The prospect of working on a franchise has a number of advantages. Firstly, these are favorable purchase prices. Secondly, in the process of opening a outlet you are guaranteed to receive support from the main company.
And this is not to mention the fact that you work on behalf of a strong, well-known brand in the market. And so, advertising costs are reduced at least twice. At the same time, you are applying proven, proven sales technologies. The completeness of services and their number may vary depending on the features of the franchise itself.
Step 2. Search for a room
We continue to draw up our business plan. The store of cell phones is most logical to place in a place of large crowds. Your task is to reach a level at which the minimum attendance is about 300 people a day.
It is best to look for a room on busy streets and avenues, close to grocery stores and supermarkets, in shopping centers. For a salon to be profitable, it is enough that more than two thousand customers pass by your store a day.
Step 3. Workshop and warehouse
When developing a business plan for a mobile phone salon, you can immediately consider the possibility of providing additional services, in addition to selling mobile phones and accessories. So, you can get a good additional profit by placing a device repair workshop on the territory of the salon. Cell phone repair is an extremely popular service with high profitability, because some breakdowns appear every day.
Someone accidentally spilled water on the phone, and someone dropped the device and scratched the screen - these people can just become your first customers. In addition, you will need to allocate a small space for the spare parts warehouse. It is unprofitable to have large volumes of spare parts in this type of business, because popular phone models quickly become obsolete and depreciate. The best option is to purchase spare parts in small batches.
Step 4. Organizational and legal issues
Speaking about how to open a mobile phone salon, experts advise first to register as an individual entrepreneur, and not a legal entity. There are reasons for this:
- the registration procedure takes much less time and does not require large financial costs (the size of the state duty is only 800 rubles);
- for the first time you will need only a few people to succeed;
- tax reporting requirements for individual entrepreneurs are much milder.
What else should you remember to someone who decided to open a mobile phone salon? For the effective functioning of the business it is extremely important to constantly maintain a decent range of products. To do this, find a reliable supplier who can provide you with a wide range of products, taking into account seasonality, as well as the latest releases of gadgets and accessories.
Step 5. Recruitment
You need to choose employees based on the quantity of goods and the specifics of services. The minimum number of employees in a store is two people. Even at the time of the influx of buyers, they will be able to distribute responsibilities among themselves (for example, one of them will advise people, and the other will carry out direct sales).
It is imperative that the staff is well versed in different phone models and can provide customers with relevant and useful information, help them choose the right model, etc. Remember that how much money a mobile phone salon will bring you directly depends on the results of the seller’s work.
A business plan, among other things, should include the cost of training employees. It is best to conclude individual liability agreements with masters - this will avoid many unpleasant situations, because, as a rule, expensive gadgets are given for repairs.
Step 6. Advertising
Advertising mobile phone salon can be any. Use all possible sources: distribute leaflets to people, post ads, promote your website on the Internet, buy advertising minutes on TV and radio - each source will attract a certain number of new customers to you. And later, after analyzing the effectiveness of different methods of advertising, you can identify the most profitable of them and reallocate the budget.
Step 7. Assessment of possible risks
The business plan of the mobile phone salon must include an assessment of the possible risks and problems that you, as an entrepreneur, may encounter at different stages of your business.
This should include:
- Production risks: interruptions in the Internet, accidents, intrigues of competitors (especially when developing your own online store).
- Mistakes in hiring employees: the selection of masters and sales managers who do not have a sufficient level of qualification.
- Organizational problems: damage to goods, losses, interruptions in payments, etc.
- Errors in positioning, studying and analyzing the market and competitors working in this segment.
- Dependence on counteragents: the quality and quantity of purchased products should be constantly evaluated - only in this case can a quiet, uninterrupted trade be established.
Given these nuances, experts recommend that those who plan to open a mobile phone salon still start with a franchise, which is considered a less risky option. This will allow you to delve deeper into the specifics of the market and thoroughly study it. If you still decide to go your own way, you should consider other points:
- attract to work only those people who already have some practical experience in this field;
- think over the reward system for the most active and successful employees, monitor their development and professional development;
- support an expanded product range;
- carefully develop a business plan for a mobile phone salon, having worked out the legal aspects of agreements with partners.
Nevertheless, it is important to remember that the mobile phone market is one of the most dynamic and rapidly changing industries.That is, you need to always be prepared for unforeseen circumstances and problems.
Step 8. Drawing up a financial plan
To begin with, consider the one-time and monthly expenses of an average cellular salon.
Starting costs:
- Computer (1 pc.) - 12.5 thousand rubles .;
- Internet and telephone (connection and installation) - 4.5-7 thousand rubles;
- Scanner - 1.5 thousand rubles .;
- Furniture (chairs, counter, table) - from 25 thousand rubles;
- Rent (for 3 months) - from 45 thousand rubles;
- Cash desk - from 1.8 thousand rubles .;
- Showcases - from 15 thousand rubles. for 1 square. m .;
- Alarm - from 25 thousand rubles.
Taking into account administrative costs (for registration of activity as an individual entrepreneur and the services of a special company for the collection of permits) and the purchase of goods, your starting expenses will be about 260 thousand rubles.
Monthly costs include:
- Salaries of employees - from 75 thousand rubles;
- Rent - from 15 thousand rubles .;
- Utility payments (Internet, telephone, electricity) - from 10 thousand rubles .;
- Replenishment of goods - 50 thousand rubles;
- Additional costs - from 5 thousand rubles .;
- Alarm - from 3.5 thousand rubles.
In total, monthly expenses will be about 155-160 thousand rubles. Income will largely depend on the established margin. As a rule, entrepreneurs set a margin of 10-15% on phones, up to 20% on cards and up to 25% on various accessories. But for spare parts used in the repair process, it can reach 100% or more. The profitability level of the project can reach 20%.
