We live in an era of the cult of sports and a healthy lifestyle. Therefore, if you have plans to create your own business, then be sure to think about how to open a sports nutrition store.
This is considered a very profitable business, because today there are many fitness centers.
Practice shows that every third person who decides to go in for sports and realizes that he does it, begins to show interest in sports nutrition. It is able to give the body strength and activate the growth of muscle fibers.
It is here that consumers begin to look for a specialized store with similar products. In our material we will tell you how to open a sports store nutrition, what you need to do for this and what problems are best avoided.
Why are there so few competitors?
Entrepreneurs working in this niche note that, despite the increase in the number of people wishing to purchase fat burners, protein, vitamin complexes, the number of specialized points of sale does not increase. Perhaps businessmen are afraid of the fact that the subject of trade is not designed for the broad masses of the population. This is not soap or sugar, so that a person comes and purchases them from you every day. Therefore, this business is associated with high risk.
We start by gathering information
Before starting this case, conduct monitoring. Find out what your market for sports nutrition is, how many specialized stores there are, what their assortment is, in what areas they are located. You should also be well aware of how many fitness centers are in your village. All this information should go into the business plan of a sports nutrition store.
Also roughly estimate the profitability of the business. Think in advance where you can place a point of sale. It should be in a crowded place, while preferably not far from a large sports complex. Still need to take care of suppliers of sports nutrition. Having information on your competitors, opportunities and prospects of this line of business in your city and, finally, having constant supply channels, you can proceed with specific actions. At the same time, every step you take should reflect the business plan of the sports nutrition store.
Better check everything online
Entrepreneurs already familiar with this business are advised to start trading on the Internet. To do this, register your site, find suppliers, enter into business agreements and go ahead. Run your business online. So you can get regular customers, check what goods are in this business, and what is better to refuse.
The advantage of just such a method also lies in the fact that in case of failure you will practically lose nothing. But for the further development of the business, the site will be simply necessary. So, the advantages of online sales are the accumulation of their own army of fans, the sale of small volumes of goods (which would be too few for a regular store) and, finally, the possibility of determining the real demand for products.
Only reliable partners
When choosing suppliers, try to pay great attention to quality. Health depends on your product, and in some cases people's lives, so be extremely responsible.It is better to purchase large batches of sports nutrition right away, so you can make its cost price lower. If financial opportunities do not allow you to work widely, you can try to persuade your partners to sell products for sale with an assurance to pay on time.
About registration
Now it's time to start legalizing their activities. You must register with the tax. You can pass as an IP or as an LLC. It all depends on what kind of turnover you are aiming for. If you have Napoleonic plans, then in this case it is better to register the whole company. It is also necessary to coordinate all permits with your district administration. The products that you will be selling must have quality certificates.
Be prepared for checks by the sanitary-epidemiological service. Officials will be primarily interested in the manufacturer of sports nutrition, compliance with GOSTs and storage conditions for your goods. You also need to purchase equipment for your goods: refrigerators, transparent display cases, shelves, cash registers, if there is a need to sell dry mixes by weight, then purchase a scale.
Engage in advertising
The opening of a sports nutrition store must be carried out very enchantingly. To do this, first provide discounts. Build your regular customers. It will also be very effective to conduct special events at large sports complexes. Hand out sample products and flyers to potential customers.
Interesting athletes at affordable prices, excellent service and excellent quality of your nutrition. To enhance the advertising effect, it’s better to choose pretty athletic girls as promoters. Distribution of fat burners for single use by them will look very convincing.
Sports nutrition as a business can be very cost-effective if you approach it with maximum creativity. After a good start, you need to constantly promote your company’s website. The presence on social networks and the constant processing of groups of potential customers there will not be out of place. If the budget allows, be sure to advertise in the newspaper and on the radio. So you can additionally get a few dozen customers.
Where to place the store?
We have already mentioned that you need to choose the right place for your outlet. For example, how to open a sports nutrition store in a residential area of the city and still hope for financial success? Be sure that he will not come. The ideal place to place your store may be the exit or entrance to the metro station. In this case, it is desirable to have a large sports complex or fitness center nearby.
We want to draw your attention to the fact that you should not chase large areas for rent. To start, enough and 25 m2. This will allow you to significantly save on the premises, and spend the freed up finances on expanding the assortment or advertising of your outlet. By the way, in addition to standard statements about yourself from the TV screen and social networks, you need to enlist long-term cooperation with gyms.
So you will receive a significant increase in your client base, though you will have to give a certain percentage to such institutions. But don’t worry, you can always order an additional batch of protein or fat burners.
About goods
How to open a sports nutrition store without having a sufficient range? Of course, this happens. But in this case, it is ridiculous to hope for great financial success.
Before you open, be sure to form an assortment. Only cooperate with reliable suppliers. You must be absolutely sure that you will receive the necessary volumes of quality products in a timely manner.
To form the optimal assortment, spend more time communicating with athletes. They will tell you which mixtures are best to buy, and what you should refuse.
What is sports nutrition in general? These are special biological additives. Some are designed to build muscle, the second to remove excess fat, and the third to maintain an optimal balance of nutrients and various vitamins.
Try to make sure that you have presented all the possible categories of such a product as sports nutrition. Business in this case will go much more successfully.
You will be able to offer each client exactly what he needs. Remember that the sports nutrition business is a profitable niche. If you correctly organize advertising of your business, then you can get a circle of regular customers who will bring you profit for many years.
About money
In order to start a business, you need to have $ 10,000 available. This amount will be enough to rent a small room and make an assortment. True, if you have established good contacts with suppliers of sports nutrition, and they can sell you their products for sale, then in this case you can do with less money.
When opening your store, pay special attention to the staff. It is important that all your sellers are competent in sports nutrition issues. Ideally, they should be either avid fans of fitness, or trainers of training complexes. Then everything will be in order with your business.
