If you want to start your own business, but are uncertain whether it will be possible to succeed, select such a service sector as hairdressing salons and beauty salons as the starting line. This business is always in demand and allows you to make a profit in any conditions, no matter your budget institution or premium. Where to start, what to think about and what to consider?
Simple basics
Consider a short plan of what you need to open a hairdresser. In total, it must necessarily take into account five important points. You will not be able to do without a visit to the appropriate city service to obtain permission to operate as an entrepreneur in order to conduct business legally. You will need to determine in advance the place where you want to open your institution, taking into account the intended target audience and the presence of competitors, as well as the cost of renting or buying a room. The selected area should be suitable for your purposes, that is, be well ventilated and comply with sanitary standards.
You will also need to purchase a cash register for issuing checks and accounting. The modern assortment allows you to choose a budget and simple model that is easy to connect to a computer or laptop.
Finally, the last thing you need to open a hairdresser is the name. It must be beautiful and original so that customers can easily remember it. A catchy name can also be an additional means of advertising - word of mouth disseminates information about such an institution faster, which means that the number of visitors can increase by itself. After you have thought through all these points, it is time to take specific actions. Let us consider in detail each step necessary for a successful business.
Choice of premises
The first thing you need to open a hairdresser is the place. Of course, you can purchase a ready-made room. But if this is not your option, for example, because you decided to open an economy-class hairdresser and you have a limited budget, or, on the contrary, your decision will be special and will not fit into the framework of a standard institution, look at the apartments removed from the housing stock. The basic version is a three-room apartment with access to a busy street. To begin with, you can rent a smaller room, but if in the future you want to expand and open a cosmetologist or manicure cabinet, it will be difficult for you to do this.
So do not save on square meters. Even if an economy-class hairdresser is planned, employees should have about five square meters per place. Four hairdressers will need two washes. Think about the location of workplaces, evaluate the lighting and the presence of drafts. Important is not only the area of the room.
What matters is its location. The level of your profit will depend on how many competitors there are in the district and what is the average income of the population in the region. It is also worth making sure that there is normal parking near the entrance, and the outside of the building allows you to place outdoor advertising there.
When clarifying the business plan of a hairdressing salon, it is necessary to find out in advance how much the rental of a room will cost, what are the restrictions on operation, who exactly is the landlord.Be sure to ensure that the rental price is stated in the contract. Otherwise, you may run into serious trouble in the future.
Format selection
To understand how much it costs to open a hairdresser, you must immediately take into account its format. So, for example, the opening of a beauty salon will cost much more and will require impressive investments before starting a business. But the economy-class hairdresser will require minimal investment and will quickly begin to generate income. The choice of format should depend not only on the amount of money that you are willing to invest, but also on the place for its implementation. Not every district needs premium services.
Ordinary haircuts are in demand everywhere and always, in this category everything will depend on the presence of competitors. If you start a hairdressing business from scratch, focus on a simple institution in a residential area. Only ten houses of three hundred apartments already comprise nine thousand potential visitors, each of whom needs to get a haircut at least once every few months. The figure is quite inspiring to begin with. So you can limit yourself to services such as classic haircuts for men, women and children, coloring and hair care.
Search for features
Even if there is no other hairdressing salon near your establishment, you should take care to distinguish your business from other offers. You must have some original idea, a twist that will attract visitors. Of course, if you turnkey a ready-made business, the hairdresser will already be decorated in a certain style.
But if you design an institution yourself, you have every opportunity to think over special details. Let it be a special approach to haircuts for young children or a cup of coffee for visitors waiting in turn. Pleasant little things for customers - this is not the only and not the main answer to the question “how to promote a hairdresser”, but they will certainly contribute to your quick success.
Obtaining the necessary documents
Speaking about where to start the opening of a hairdresser, it is necessary to mention the solution to all paper issues. You will need to visit a certain number of authorities to start legal work. When you have already chosen a room, you need to visit the authority where the IP is registered and find out which documents you need to provide. If you do not plan to provide cosmetic or medical services, you will only need permission to provide hairdressing services. Licensing of activities is optional, so you can specifically obtain a license just as a sign of high quality.
After resolving this issue, register your business and visit the fire department. You will be informed what norms and rules you need to follow and give the necessary papers, after which they will check your institution for compliance with fire safety. Finally, you need to visit the sanitary-epidemiological station and get acquainted with the requirements of the specialists of this service. A number of agreements will also be necessary, for example, an agreement on the disposal of hair, on dry cleaning or laundry services, and on the mandatory availability of sanitary books for all staff at your institution. And although it is more important for a successful activity to draw up a competent business plan for a hairdresser, without all these references and documents you are unlikely to succeed in creating a prosperous company.
Repair of the selected premises
The most important condition for the comfortable work of the hairdresser is the ability to serve customers without difficulty. Therefore, the business plan of the hairdresser must necessarily include a certain amount for the repair, reorganization and decoration of the selected premises.Think about what colors you want to use for walls, what kind of lighting will be, choose the color of equipment and furniture, the amount of chromed metal in them, the use of fresh colors or other decorative details.
All these features should be combined with each other and combined in a thoughtful interior style, which will be pleasant for both employees and customers of your institution. It is almost impossible to independently carry out all the necessary work. Include in the business plan of the hairdresser the cost of professional workers. Control the process of decorating so that the finished result is as much as possible according to your wishes and ideas.
The design of an economy-class hairdresser can be as simple and democratic as possible, the main thing is that the room is neat and cozy. But if you want to create a luxury institution, you will have to work many times more on the interior. One way or another, while finishing work is underway, you need to think about buying or renting all the necessary equipment. Without it, opening an institution is impossible.
Equipment purchase
What kind of equipment and accompanying materials you choose depends on what your material capabilities are and what concept of a hairdressing salon you want to create. If you want to save a little, look for a supplier who, along with the supply of equipment, offers after-sales service. It’s easy to find equipment for a hairdresser; just search the Internet for a list of the necessary firms. In addition to equipment for haircuts and styling, you will need furniture: a sofa or chairs for the waiting area, chairs for customers, reception.
It is also necessary to arrange workplaces for hairdressers, create an atmosphere using an audio system or TVs, acquire air conditioning and sinks. On average, a hairdresser's business plan should take into account that four jobs will cost about five thousand dollars. However, this amount is not a guide at all.
You can get a completely different option, how much does it cost to open a hairdresser if you try to find the most economical solution, or, conversely, if you decide to purchase everything that can be required to provide top class service. Having completed the search for equipment, you will need to begin work on a set of those who will use all this.
Recruiting
If your business is a hairdresser, recruiting is the most important condition for success for you. People go to specific masters, so the service should be of the highest quality. When choosing candidates, pay attention to such points as work experience, education, feedback from the previous employer, the availability of certificates or completed courses, as well as sociability and comfortable communication.
Anyone who will communicate with clients on your behalf on a daily basis should be not only a highly qualified professional, but also a pleasant person. Ponder and negotiate wages with employees in advance. As a rule, it includes a fixed rate and interest from each customer served. After you fully manage the staff, you will have to visit the sanitary-epidemiological service again. Its employees should re-check the premises of your hairdresser and its working staff before you open the institution and begin to work.
Advertising activity
Whatever the level of quality of service in your institution, things are unlikely to go uphill without efforts to promote the business. At first you will need flyers and promotions, as well as the delivery of discount cards for first customers. All these measures will attract as many visitors as possible to your institution. Think about all the places where you can convey information about your hairdresser to the target audience.For example, in stores that sell hair products or dyes, you can leave leaflets. If your institution has an original concept, use it to attract attention.
In the period after the opening, such actions as head massage for each client, provision of probes of hair care products of your choice will also be extremely effective. Contact the printing house in advance to design business cards or calendars with contact numbers for your hairdresser. By distributing them to people, you can increase the likelihood of re-applying for services at times. Without advertising, even the best institution in the city may remain at a loss. So you need to consider the costs of disseminating information and attracting customers from the very beginning.
The cost of opening a hairdresser
So, all the points are obvious and you are ready to proceed. How much will you have to spend on opening your own business? For an economy-class establishment located in a residential area on the territory of up to seventy square meters and with a minimum of employees, in which services such as a haircut, manicure and pedicure will be provided, you will not need the largest amount for the business.
The cost of equipping workplaces and waiting areas, buying sinks and household furniture, working tools and cosmetics, dryers, curling irons and hair dryers, renting a room, redecorating it, handing out flyers, and designing a sign will require about fifty thousand dollars on average. The size of the city can also affect this amount: in a small village, the price of such a hairdresser will be lower, but in a large one you will have to invest more on a larger scale.
To create a business class salon with a wide range of cosmetology and medical services, a more spacious room will be required. Together with the equipment, it will cost about 200 thousand dollars. Finally, in order to open an institution of the highest class that provides spa services and carries out procedures on expensive equipment, you will need to invest up to 500 thousand dollars. Soberly assess your capabilities and get down to business based on such an assessment. And do not be afraid to start small - an economy class hairdresser can also be a successful project.
