The impact of the environment, constant stress, poor nutrition negatively affect the appearance. The weak half of humanity wants to be confident in themselves, in their appearance and does not spare money for beauty.
The main desires with which a cosmetologist is usually visited are: to eliminate problems in appearance and to support the skin with first-class procedures and good cosmetics. In addition, today cosmetology is in the forefront - skin rejuvenation procedures and body shaping. That is why it is so important to maximize the use of each meter of space for a wider range of services to the client, i.e. without leaving the chair.
For cosmetology institutions to work more efficiently, you need to apply several rules
- If you want to sell cosmetic services, you must be confident in yourself and in your work, inspiring confidence in the results with your calmness.
- Keep up with the development of progress, apply new techniques and developments, because people love innovations.
- Use special programs for the holidays, organize meetings, etc.
How to start a cosmetology business
Cosmetic services have always been in demand, and the question of how to open an institution of this profile is relevant for entrepreneurs. The cosmetology business plan assumes different investments depending on the scale, but the profit promises to be quite high. Conducting this business is promising, not risky for investing, despite the length of self-sufficiency.
Cosmetology business, like any other, will require labor, material costs. To open in the future a thriving profit office or salon, come to work. This will require the help of specialists and certain knowledge.
Three pillars of cosmetology business economics
There are three pillars of the economy of the cosmetology business: the maximum use of the area, the technologies used and the skilled work of a specialist. In order for each work site to give real income, it must be properly furnished.
The basis of the economy of this business is based on the basic services provided. But we must not forget about the possibility of attracting customers with various fashionable "chips": discounts, certificates, etc. Also, when opening an office or a cosmetology salon, you must have the entire package of permits: registration of the enterprise with state and tax authorities, special permission (license) for this type of activity, admission of sanitary and epidemiological services and fire protection.
Cosmetology refers to licensed activities, therefore, the requirements of the sanitary-epidemiological service are quite high. The sanitary conclusion of the SES provides for an annual medical examination of personnel (presence of a sledge) and compliance with all sanitary standards established by law.
What do beautician services include?
Until recently, cosmetic services were provided by anyone: hairdressers, gyms. Now specialized cosmetic institutions offer a wide range of services, ranging from peeling, masks, electrical treatments, massage and ending with a variety of wraps. They can additionally perform hairdressing services - hair care, manicure, pedicure.
How is pricing set?
The pricing policy must be set taking into account actual costs, payment to masters, etc. At the beginning of activity, prices should be slightly reduced, and when work is started and its own customer base is built up, you can use price controls and discounts.
Seasonality in the cosmetology business
High attendance is observed immediately after winter (first peak) and after summer (second peak). And what to do in the offseason? You need to find “something like that”, for example, purchase a laser hair removal unit or special equipment for a pedicure, in the end, fantasize and attract customers.
How to open a cosmetologist’s office?
In the beginning, you need to understand for yourself how you would like to see your business, and decide how to open a cosmetologist’s office. This is a small business and does not require large investments with a constant demand for cosmetic services. However, cosmetic salons equipped with the latest technology using modern technology are a serious competitor to the beauty parlor.
The lion's share of profits falls precisely on them, so it will be difficult to survive in such conditions. To the question of how much it costs to open a beauty parlor, you can answer this way: from about 10 to 15 thousand US dollars. In addition, for the quality performance of cosmetic services you need a qualified specialist, which is crucial in this business.
How to open your cosmetology office? You need to start the activity with the selection of the necessary premises, it is better in a crowded sleeping area, since a small beauty parlor in the center is unlikely to collect a regular customer base.
As an option, a room on the first floor of a multi-storey building, an office in the market area or a shopping and entertainment center, in a sauna, medical center, etc., is best suited. A favorable neighborhood with beauty salons will immediately attract the attention of customers. The room should have sterilization rooms, a bathroom, a waiting room, and the cabinet area should be at least 15 square meters. m., and for one beautician - at least 8 square meters. m
The cosmetologist’s office as an artist’s workshop
The cosmetology cabinet should contain all the equipment necessary for the work: an apparatus for pressure therapy, a special laser. Also, the device for ultrasound therapy, the device for cavitation (a method of affecting fat cells) will not be superfluous. The cabinet must be equipped with the necessary pieces of furniture - cosmetic chair, tables, wardrobe, etc.
We must not forget that the originally designed interior of the beauty parlor also plays a big role, creating pleasant comfort and coziness for visitors. The main types of cosmetic services are: face and body skin care, massage, piercing, hair removal. What is required to open a cosmetology office: convenient room, qualified specialists, necessary equipment, financial capabilities.
How to open a beauty salon?
Beauticians with extensive experience recommend opening a salon for 5 workplaces in a small room, having purchased the necessary equipment and cosmetics for skin care of the body and face. Face and body skin care are the most demanded services in the cosmetic business. As you develop, you can expand the range of services.
You can advertise the services provided through media announcements, the Internet, flyers, discount coupons, gift certificates and discount cards. Prices for services must be calculated taking into account the actual costs and prices of competitors. The most difficult and unprofitable is the initial period. To attract customers, you will first even have to work in the cons, but with further development, the payback of the cosmetic business will increase to 15-25%. According to statistics, the cosmetic business pays for itself in 3-5 years when investing in its development.
If you have a more solid initial capital and decide how to open a beauty salon for another segment of the population - more money customers, then opening a salon will cost you a lot more. To do this, you will need to find a room in an elite area. It is necessary to give the appropriate status to the salon, to make a good cosmetic repair. Purchase the necessary special equipment, including laser, to remove pigmentation on the skin.
Cosmetics should also be on the level - from well-known brands and trademarks. Manicure and pedicure rooms should also be equipped with the most modern equipment. The administrative hall of the salon should give the impression of success, friendliness, comfort. In general, a modern cosmetic salon should be at the highest level.
The highest level of quality of the services provided is a well-earned reputation and a constant customer base, a guarantee of further prosperity and the expansion of your salon. How to open a cosmetologist’s office? There is definitely a question about attracting qualified specialists. These should be certified specialists with medical education who have taken special courses in the last two years. But the personnel problem also raises the question of how to open a beauty salon!
The staff in the beauty salon as an important factor in success and credibility
The center mainly employs two doctors, a masseur, hairdressers, stylists, makeup artists, etc. Since the business is new, the labor market is low, there are not enough qualified personnel.
The selection of employees should be guided not by age limits, but by the desire of employees to constantly improve their professional level, to be aware of all procedures, to learn new products in cosmetology, etc.
Large cosmetology centers should conduct master classes, continuing education courses for their employees, etc. If a worthy team of professionals is formed in the team, be successful.
In addition to the beautifully designed design, the able-bodied team, you need equipment corresponding to the level of the cabin. For the professional provision of cosmetology services, the following equipment is required: a cosmetic combine (electrical stimulation of the face and body, ultrasonic massage), a cosmetic stand (multi-functional cosmetic procedure combine), a figure correction apparatus, an ultrasonic facial cleanser, etc.
We answered the question of how to open a beauty salon! Pleasantly surprise customers with a kind attitude and unobtrusive care. If he will feel comfortable with you and be completely satisfied with the services rendered to him - this is a great advertisement for you and your salon. With cordiality and pleasant communication you will only win customers.
