One of the most popular business lines today is the beauty industry. In the age of gloss, everyone wants to be attractive and well-groomed. You can improve your appearance very quickly with the help of artificial tanning. Many are happy to take this opportunity.
Nowadays, a tanning studio is a place where not only people with a good income can afford to go, but also schoolgirls, housewives, in general, everyone who wants to look beautiful and young. How to open a solarium? Will such an investment pay off? What nuances should be considered when drawing up a solarium business plan? This will be discussed in the article.
Promising Factors
In developed countries, tanning is a very common occurrence. Tanning salons are installed everywhere: in beauty salons, hotels, health centers, airports and train stations. Even in sunny resorts, where summer is already year-round, many hotels are equipped with tanning rooms. Many people wonder whether it is profitable to open a solarium in our latitudes. The answer to it will be positive. And that's why.
- The climate in Russia is characterized by a small proportion of sunny days per year, and the lack of ultraviolet radiation leads to adverse effects on the body, both physical and psychological.
- Now everyone is very concerned about their own image, and tan, as is customary, is an indicator of the status of a person.
- A considerable number of people believe that sunbathing in a solarium is less dangerous than under a natural sun.
- If you plan to do such a business in a small city where there are not enough offers of this kind on the market, you should not even think about whether it is profitable to open a solarium. No doubt, the service will become highly demanded.
In addition, such a business is very variable in scale. You can buy only one solarium and open a small salon, or you can create a whole network of hardware tanning studios and include additional services in the assortment, such as, for example, phyto-bar, massage, pedicure and manicure, spa treatments. Of course, a business with such a scale will require huge investments. In this article, we present a business plan for a tanning bed, which implies a minimum initial cost.
Business Registration
The activities of tanning studios do not require licensing today. You can register a business as a legal entity or an individual entrepreneur. The second option is easier and more profitable. The OKVED code 93.04 “Physical Culture and Health Activities” is suitable for a tanning salon, and if it is planned to sell cosmetic products necessary for tanning, also 52.33 “Retail sale of cosmetic and perfumery goods”. However, registering an IP is not all that is needed to open a solarium.
Choosing a tax system
In relation to tanning studios, it is optimal to use UTII or PSN. Officially, the services of tanning salons belong to cosmetic household and hairdressing services, they are assigned the code OKUN 019339, respectively, they are subject to UTII.
The business plan of the solarium includes the calculation of the estimated income from activities for the year. If the expected profit exceeds 900 thousand rubles, it would be reasonable to think about acquiring a patent, the cost of which is 54 thousand rubles for a year. In conditions of such profit, it is more profitable to use the patent taxation system than UTII.
Getting Permissions
As already mentioned, hardware tanning refers to cosmetic and hairdressing services, so before you open a solarium for visitors, you need to get permissions similar to those that are required for the functioning of beauty salons. Workers must have medical records. The room and equipment installed in it must comply with fire safety requirements and sanitary and epidemiological standards. Basic requirements of SES:
- the presence of auxiliary facilities (bathroom, dressing room, pantry);
- availability of space for storing garbage and equipment;
- equipment of the room by supply and exhaust ventilation with mechanical motivation;
- equipping the premises with a centralized water supply and sewage system.
Room requirements
The minimum size of the room in case of installing one solarium in it is:
- width - 1.5 m;
- length - 2 m;
- ceiling height - from 2.6 m.
If you plan to install two tanning salons, then keep in mind that the total area in this case should be at least 40 square meters. Humidity in the studio should not be higher than 80 percent, so the proximity of ponds and pools should be avoided. Pay close attention to how the supply and exhaust ventilation is arranged - ensure unhindered removal of hot air and fresh air.
The electrical wiring should also be in perfect condition, the required voltage is 380 V. A five-wire wire must be drawn to the place where the solarium will be located. The floor in the room must be flat and stable. High-quality repair the studio premises, think over the design details. Clients during the visit should receive positive emotions and feel comfortable.
Choosing a place for a solarium
It is necessary to give preference to premises in the city center (they have only one minus - high rents), in recently populated houses (the advantage is that there is no competition), on the inhabited outskirts, which have an average distance from the center. Practice shows that it is unprofitable to open a tanning studio in remote areas of the city, because it will be practically impossible to promote a solarium.
The location should be such that the permeability of the cabin per day is at least ten to fifteen people. The payback of a solarium directly depends on the number of visitors, so the choice of location should be taken with the utmost seriousness. Pay attention also to the surrounding infrastructure. If there are shopping centers, cafes, universities, gyms in the neighborhood, then feel free to rent a room.
You can consider the option of placing a solarium in the premises of an already functioning beauty salon or fitness club. In this case, you will be able to save on rent. In large provincial cities, it will be about 10 thousand rubles a month. Renting a separate room will cost about 30 thousand rubles a month.
Necessary equipment
Devices for tanning on the modern market are presented in a huge assortment: from ordinary models to powerful booths equipped with all kinds of additional options (aromatherapy, music and voice accompaniment, sea breeze effect, massage function, and so on). Nowadays, solarium chairs are extremely popular, which provide tanning only of the visible areas of the body: face, décolleté, arms.
To open an economy tanning studio, you will need to purchase two devices: vertical and horizontal. So you can satisfy the needs of different customers. It is not recommended to purchase used plants - their maintenance will cost an order of magnitude more expensive.
Approximately two new devices will cost you at least 450 thousand rubles. Lamps for tanning salons must be chosen with electronic ballasts and high pressure, with a service life of more than a thousand hours.A year maintenance of lamps for one cabin will cost from 30 to 60 thousand rubles.
In addition to the basic equipment, you will also have to buy furniture. A rack or cabinet for cosmetics, chairs, armchairs or a sofa for waiting, a counter at the reception, interior items - all this by minimum standards will cost about 60 thousand rubles. You will also need to buy supplies: hats, glasses, stikini, cotton pads, paper towels and so on.
If you plan to sell cosmetic products for tanning (lotions, creams, etc.), think about which suppliers to choose. On average, about 40 thousand rubles will be spent on supplies and cosmetics every month. Remember that products should be purchased differently, as they say, for every taste and budget. It will be just wonderful if a client in your studio can choose not only cosmetics for his skin type and required tanning intensity, but also special body care products after the procedure.
Staff recruitment
The business plan of an economy class solarium implies a minimum number of personnel, namely two administrators, an accountant and a cleaner, working in shifts. If you want to save on payroll, invite students to the post of administrator. They are ready to work even for little money.
At the same time, employees working with clients should be polite and supportive, look good and have competent knowledge in the field of tanning. Remember: well-selected staff is an effective way to attract visitors, as well as a business card and a kind of passive advertising. Organize tanning sessions for your employees for free (or for a nominal fee). Business will benefit from this. Would a client refuse to visit a tanning salon if a friendly administrator with perfectly tanned skin meets him in the studio?
Organization of an advertising campaign
Solarium advertising can be organized using several techniques, these are:
- the use of information signs;
- posting ads in local media;
- sticking and distribution of leaflets and business cards;
- applying the principle of network marketing.
The costs of such events can be up to 150 thousand rubles, and sometimes even more. But the game is worth the candle, because flashy and intense advertising of a solarium is the key to success. Do not forget about the sign at the entrance to the studio. A bright banner with illumination will attract the attention of passers-by, and pointers when approaching the solarium will help customers navigate faster. The creation and installation of signs and signs will cost about 50 thousand rubles.
Discount system
Discounts to visitors can be offered if they buy a subscription or come with a business card. The incentive system must be carefully thought out so that it is beneficial not only to customers, but also to you. For example, as a bonus, regular visitors can do one free after ten tanning sessions.
How to open a solarium? Business plan. Cost analysis
So, the cost of opening a tanning studio will be made up of the amount of rental space, the cost of repairs, equipment, supplies, the price of an advertising campaign, as well as the amount paid for the preparation of necessary documents. Monthly expenses will include the costs of operating the premises, the amount of taxes and contributions, the salaries of employees, the purchase of supplies and cosmetics, the costs of maintaining equipment, and, if necessary, conducting an additional advertising campaign.
Planned revenue
If the cost of a minute of stay in the tanning booth is set to 15 rubles, the price of an average session lasting 10 minutes will be 150 rubles. For a day (provided that the tanning studio is already promoted and has regular visitors), on average, the permeability of one cabin will be 15 people.
That is, the total income from the operation of one device will be approximately equal to 2,250 rubles, and from two - 4,500 rubles. Thus, revenue per month will be from 135 thousand rubles. This does not take into account the additional income from the sale of cosmetics for tanning.
Profitability and profitability of a sunbed
Taking into account possible overheads, tax payments, transfer of payments to social services and funds, staff salaries, materials and equipment maintenance costs, the total profit will be no more than 25-30 percent of the total revenue.
That is, with a monthly income of 135 thousand rubles, net profit will be about 33-40 thousand rubles. The minimum initial cost will be approximately 600 thousand rubles (in case of purchase of new devices). If you purchase used installations, the figure can be almost halved. Payback tanning will come no earlier than after 8 months (when using used cabins).
Finally
So, to open a solarium is a promising and promising idea. However, in order for the business to function successfully and bring good income, it is necessary to conduct it with maximum thoroughness and responsibility. Be meticulous in choosing a room for a tanning studio, equipment and furniture. Competently select employees. And keep an eye on how things are going in your business. Then everything will turn out! Good luck in any endeavors!
