If you have free financial means and a great desire to start your own business, then our material will be very interesting to you.
Today, one of the most profitable and promising areas of business is the production of shoes in Russia. Why? Everything is very simple. Shoes - after food and clothing - are the subject of systematic expenditure of almost any modern person.
Opening your own store and making shoes in a small city where the market is not so saturated and there are no large shoe factories is simply doomed to success! And yet you should not rely only on crazy luck. Be sure to make a business plan. It should be verified and worked out in detail. You must clearly understand what finances you have, how much you owe. invest money in business, when it starts to bring you profit, etc. So, how to open the production of shoes? What needs to be done for this? Where to start? Do not hurry. Let's talk about everything in order.
Better to be a pro in one thing
Perhaps we will not reveal a secret for you, saying that the shoe market requires competence and systematic monitoring of both new trends and design innovations. This area is very vast, so you should not spray it. If you focus your young business on any one segment and become a kind of “guru” in it, then success will certainly await you, and no competitors can prevent this. So, let's go over the main parameters of this interesting, from the point of view of investing financial resources, business.
We consult, and then do
First of all, you will need to register your business. The choice of ownership depends on the scale of the case. You can discuss this issue in more detail with a lawyer or with an experienced accountant. The latter, by the way, can help you choose a form of ownership in which you can pay a minimum amount of taxes.
After registering the company, it's time to decide where your outlet will be located. It is very important that, on the one hand, it was a crowded place, closer to the center of the city, in order to ensure the maximum profitability of the shoe store, and on the other hand, it is important that the rent is within reasonable limits. The optimal working time is from 10.00 to 20.00.
As for the assortment, it is better if it is designed for buyers with ordinary incomes and people with average capabilities. This is the most cost-effective niche. It is important that a wide assortment of diverse men's, children's and women's shoes be presented. The buyer must be given the opportunity to choose between different price categories.
Analysis and Monitoring
We missed the point. Before you open your own business, carefully study the niche that you intend to occupy. Information about competitors, the degree of saturation of the market, its quality and so on will be extremely important for you. Otherwise, you are very much at risk. And in general, the situation where a person invests in an insufficiently well-studied business seems very absurd.
So how to open shoe production?
When you have determined the approximate location for your outlet, it is important to resolve a number of serious issues.So, for example, you need to understand whether your store will be a kind of pavilion in the clothing market, or do you prefer it to be in a large shopping center? Or maybe it will be a separate boutique? Depending on the decision made, it is necessary to prepare financial resources.
It would be incorrect to give a specific number of them here, since each city has its own prices for renting premises, retail spaces and individual boutiques. Moreover, each of the possible solutions has its pros and cons.
From market to boutique
However, if you ask how to open the production of shoes with the smallest investment (because at the beginning of any business there is usually no impressive capital), then we can advise you to rent a small boutique in a shopping center. In the most extreme case, you can start with the usual clothing market. The most important thing in this business is to have a good, high-quality product at a price that is favorable to you (or it’s better to produce it yourself in order to control its cost yourself).
Thanks to this, you will quickly acquire a circle of retail and wholesale customers who will bring you the amount of money you need to expand your business. If you do not have equipment for the production of shoes and can not create your product, then you have to solve the problem with suppliers. Fortunately, there are no problems with their availability. The only question is their reliability and the quality of the shoes provided.
The market is actually literally flooded with various offers of wholesale delivery of these products, both from domestic and from foreign manufacturers. A wide assortment of Chinese, Turkish and Italian shoes. It pleasantly impresses with the abundance of materials from which it is made, as well as color and species diversity. In foreign countries, factories (for the most part) are perfectly equipped and have excellent equipment for the production of shoes. Therefore, their products are really beautiful.
Who and how much?
When deciding which vendor to give preference to, it is important, first of all, to be guided by the desires of your target audience. You should also take into account the climatic features of your region. However, no matter where shoes are brought from, we do not advise you to make large margins. Just because you just opened up, you should find out about you, consumers should love you.
The quality of shoes should be commensurate with the price. Try to always adequately evaluate the goods offered to customers. Remember that if you roll up the price now and scare the potential buyer, he will buy shoes from your competitors. You should always be preoccupied with sales, since only they can allow you to grow and expand your business. It is in them that all power is concentrated.
Stand out and work
In order to successfully work in any market, it is important to stand out. If you fill the store with diverse shoes of several manufacturers at once, you are unlikely to be different from competitors. It is much more profitable to make a company store specializing in products of one brand, for example, a well-known Russian shoe factory. We are not joking.
Today in our market there are really worthy companies in this area. Shoe production in Russia is no different from the same factories in Turkey or Italy. And the advantages and advantages are obvious. Due to the lack of delivery and customs clearance, the cost of shoes will be lower than that of foreign counterparts, which means that you can sell the goods at an affordable price.
Important people
Opening your own store, you are immersed in the service industry. And here, attention to the client and courtesy are very important. Pay particular attention to staff recruitment. If you have enough money, then the best option is a chef and two sellers. Otherwise, you will have to combine different positions. The following requirements should be presented to sellers: neatness, sociability, excellent knowledge of footwear.
It is good if a person has several specialized trainings behind him. Then the sale of shoes in your store will go more briskly. A lot, if not all, depends on the seller in the trade. After all, you can not have a good store, do not have a chic assortment, but if you have ambitious, young and, most importantly, talented employees who know how to properly present goods to a person, show him what is called a person, then rest assured: selling shoes, or rather, revenue from sales, will cover all your preliminary estimates.
As a rule, a shoe store pays off in a year. However, it is better to focus on a longer period, since prices for the purchase of products and rental premises will continue to rise. Nevertheless, this type of business is considered to be very profitable.
In addition, if you take a creative approach to a business plan, you can occupy an excellent niche and gain a foothold in the market. However, in order to fully enter the market, it is necessary to understand not only how to sell products, but also how it is produced. This is the next part of our material.
A bit about technology
Shoe production has several stages. First, blanks for the future boot are cut from the skin. It is interesting that there can be as many as 30 such parts for one product! This event is successfully carried out thanks to a special press controlled by the operator.
As a rule, in the same workshop there is a process of cutting insoles for future shoes, though already using completely different equipment. First, a special cloth is taken. It is pressed on both sides to form an insole. The resulting blanks are glued with special rubber glue.
In another large workshop scribblers work. Using a pencil, they draw lines of future seams. Then all the markings are sent for firing, where, using special heat treatment, the edges of the parts acquire the desired shape. In the sewing workshop, special machines under the control of experienced seamstresses assemble parts to get blanks. Then thermoplastic inserts are glued into them, with the help of which the boot retains its original shape for longer.
Shoelaces at the end
Further, according to the technological process, the resulting product is put on a metal foot, which is preheated to 150 degrees, and then almost immediately removed and cooled at a temperature of -20 degrees.
By the way, that Russian footwear manufacturers, that foreign ones - all adhere to approximately the same technology. At the final stage, future shoes gain a sole. She, in turn, goes through its technological cycles.
Soles for shoes should be moderately rigid, so that the consumer does not injure his leg, and at the same time as comfortable as possible. Manufacturers try to maintain a balance between strength and wear and some lightness.
Soles for shoes are usually made in the same factory as blanks for future shoes. At the very final stage, the products are polished with special tools designed to extend their life and are supplied with laces (if necessary). This process, by the way, is carried out manually.
Shoe production: technology, people, creativity
As you can see, the creation of shoes, shoes, ballet shoes, despite the seeming simplicity for the average man, is actually a complex and very time-consuming process. It requires the involvement of a huge number of high-tech modern machines and professional employees. The factory where footwear is being produced must have a sufficient area so that it can install all the necessary equipment. And regular operators should work in normal conditions.
Issue price
Experts note that the optimal area occupied by the factory (taking into account all kinds of warehouses, office departments, production parts) is approximately 7,000 square meters.
As for the automation of production, in this area it is far from perfect. Many machines necessarily require operators who from time to time are connected to the process, performing their duties.
On average, about 250 people can be involved in such a production. And sometimes a lot more. It all depends on the number of orders taken by the factory from large wholesalers. Experts estimate that for the organization of a shoe factory, as they say, from scratch, it will be necessary to invest about 180 million rubles.
Not so simple
She will pay for herself in about 4 years. The implementation of the resulting products is generally a separate issue (which we also opened up to you a little). It includes a complex process of marketing and advertising, taking into account the characteristics of the market and offers on it, as well as much more. We sincerely hope that after reading our material you will still want to start the shoe business. You are also motivated and eager to win a worthy place in this market. And the question: "How to open a shoe production?" doesn't seem so complicated to you. You already know almost everything. I wish you success!
