The wonderful world of cinema - it attracts us from childhood. In those old days, when we were boys and girls, every campaign for a new film turned into a significant event. And now this type of art has not lost its appeal. In order not to part with the children's dream world and get a profitable business, it is enough to get acquainted with the business plan, how to open your own movie theater from scratch, what costs will be required for this.
Types of cinemas
Modern technology has not bypassed the film industry and entertainment. Now in cinemas you can watch a movie in various formats: 3D, IMAX-3D, 4D-rides.
In large cities, such institutions are equipped with the most modern, powerful equipment, have several cinema halls and can form a cinema network. In addition, the cinemas have excellent places for families: cafes, playgrounds for children's games.
What do you think you need to open a movie theater? First of all, this is a business plan. If you are going to open your own business in a small village, then there may be nuances in business planning. Let's consider them in more detail.
Cinema for a small town
The entertainment industry is not in vain considered one of the most profitable, along with the service sector, trade and rural business. Even in a small town, a well-located cinema will find its audience. It is enough to open a hall for fifty seats. This is not the most important thing. If you are planning to open a movie theater in a small town, you must observe several important requirements. All sides of this business plan should be well thought out and calculated.
Financial expenses
If you are planning to build the most modern cinema, then films in 3D format should be shown in it. The construction of the building itself will require serious cash injections. As an option - registration of rental premises.
In this case, the cost estimate needs to be paid for the rented area, the cost of acquiring films and staff wages. Do not forget that fifty percent of the proceeds from the screening of films goes to the distributor. If you put together all the expenses for building and equipment, you can answer the question of how much it costs to open a cinema.
It will take about 400 thousand dollars. In addition, it must be borne in mind that it is necessary to constantly update films, follow the latest news, and regularly repair equipment. All these points are important, as they allow you to create comfortable conditions for the audience. A substantial part of the profit does not come from movie rental. Additional cinema services play a role: the sale of drinks, popcorn, etc.
Required documents
An entrepreneur who decides to open a cinema must register as a legal entity with the IFTS. The most optimal variant of the legal form of such an enterprise is a limited liability company or an individual entrepreneur.
It is possible to use a simplified tax system. Then you need to get a work permit from the sanitary-epidemiological and fire service, as well as the territorial property management.
Building construction
Pondering the problem of how to build a cinema, one can encounter considerable difficulties. First of all, if you plan to build it from scratch, you need to choose the right place for construction. The most successful will be the neighborhood with large retail outlets, housing estates, entertainment centers.Near the building it is necessary to provide a parking place.
You can solve the problem differently. Rent a room with the possibility of its reconstruction. A good option is to rent a room in a shopping and entertainment complex. Before you open a mini-cinema, you need to calculate its total area. It can occupy four hundred square meters. All the main facilities will be located here: a cinema hall, a room for equipment, technical staff support rooms, a wardrobe and toilets. For the cinema itself, designed for fifty seats, eighty square meters is enough, but no less. The ceilings should be high, not lower than four meters.
Cinema Equipment
If the hall was intended for 4D rides, then special chairs will be required, which during the session can change position, thus allowing you to immerse yourself in the world of what is happening on the screen. They can move from side to side, smoke, raindrops may appear, the illusion of falling, etc. is created.
To purchase equipment for the cinema, you can contact the special companies that are engaged in its production and sale. Superior quality is provided by digital projectors and modern screens. You will also need a speaker system. For a small cinema, where it is planned to use modern technology, it is necessary to install special equipment to demonstrate the 3D format, which is very popular.
This will attract viewers and increase the popularity of the cinema. In addition, you can purchase the latest and highest grossing films for rental. To demonstrate them, special glasses are needed. It will also require a special 3D screen (sizes from two and a half to five meters), a projector, a set of cables. To play movies in a fashionable format, you will need a movie server, as well as sound equipment.
Be sure to equip the cinema with comfortable, comfortable chairs with armrests. When selecting equipment for a cinema, you can not save on quality. Be sure to give preference only to the most comfortable and comfortable seats, high-quality sound transmission systems, film projectors, etc.
Staff recruitment
For a small cinema, four to six people will be required. People will work in shifts: clean up the premises, sell tickets, place spectators in the hall. Also need an administrator and cloakroom. A cinema cannot do without a technical engineer who will show films.
The team needs to be selected professional, first people need to be trained, trained. Employees must be polite and experienced. Schedule of the administrator - five days a week, maintenance staff - in shifts, from nine to twenty-four hours, two days in two. About fifteen percent of the turnover goes to employee salaries.
Purchase movie rental
After solving all organizational issues, the most important thing remains - where to get films for the cinema so that they are interesting to the audience. First of all, you need to conclude an agreement with movie distributors. In our country, “Central Partnership” and “Karo-film” are engaged in this, which have the rights to film production.
The application is submitted in advance, as the distributor has a limited number of copies of the film. The term of its demonstration may not exceed three months, it is specified in the contract. If you miss the moment and do not have time to get a widely publicized film, you can suffer serious losses.
When thinking about how to open your own movie theater from scratch, it is imperative to take into account that fifty percent of the proceeds from the rental of the film will be allocated to the copyright company.By genre, films should be diverse: dramas, comedies, fiction, melodramas, horrors, action films. Ticket prices must be set depending on the target audience and the level of its income.
The more affordable the cost, the more willing people will be to visit the cinema. In a small cinema showing 3D films, tickets will cost 150 rubles. It is necessary to constantly monitor the emergence of new films, take into account the interests of viewers and calculate the box-office success of the demonstration of a movie. Therefore, it is advisable to arrange premiere screenings of the most popular films (from five to six per month). Updating the repertoire is better every week.
Work organization
In the business plan under consideration, it is very important how to open your cinema from scratch, determine the schedule and organization of its work. Of course, for the successful functioning of the enterprise, it is necessary to take care of the communications (electricity, water, sewage system, heating and air conditioning). In the lobby of the cinema it is advisable to place soft chairs in which viewers can expect the start of the session.
Additional services
As mentioned above, at the cinema, points can operate that provide additional services to viewers. For example, in the buffet they will be able to purchase Coca-Cola and popcorn, sit in a cozy cafe waiting for a movie, children will be fascinated by the playground.
On the walls, monitors will be a good move, so that visitors can watch the movie trailers that are planned to be shown in the cinema. This will attract viewers and create additional advertising.
What other cinemas are there
Technology does not stand still. A new format has appeared - 5D. It allows you to show films not only with multidimensional images of high quality. Attached are special effects, stereo sound and special equipment. As a result, the viewer has a complete sense of presence in the proposed location. A cinema visitor gets into virtual reality.
Such cinemas are still very few. This niche of the film business is not yet occupied. Therefore, entrepreneurs have all the prerequisites for the development of this industry. Of course, 5D format movies will require new equipment. The video projector should reproduce high-resolution images - 1280x800 pixels - and provide a high power luminous flux.
Another winning option is to open an open-air cinema. It does not require large financial investments. However, a significant minus is that it is absolutely not suitable for those regions where the climate is cold. Such a cinema will be appropriate in the southern regions. To open it, you will need to rent a convenient place, purchase equipment, a screen and organize an audience.
Profitability
Engaging in the film business, despite its high cost, nevertheless brings tangible income. The average profitability of the enterprise is seventeen percent. A year after you managed to open your own cinema from scratch, the profit can be two million. It will take four to five years to fully pay for the opening of the cinema.
The occupancy of the halls can be calculated using modern electronic devices. For example, infrared cameras are used. Such measures allow you to track the occupancy of the halls. You can calculate income based on the number of sessions per day, ticket prices. We must not forget about such an important part of success, as correctly served advertising. Brightly decorated announcements in the media, announcements of premieres, banners on the streets, posters at the cinema itself. Services such as selling and booking tickets through the website will also play a role.
Our company begins to exercise such rights. Films from FOX, Warner Brothers and others. Among the new products from Fox - Martian, Ice Age and Spy (J. Statem). The authors of the article above propose to include this information in its text.
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