Before starting a new business, you need to carefully think through and prescribe everything. To achieve this goal, it is necessary to develop a clear business plan. Ninety percent of the success of a new company depends on how well-thought out the description of the content of the project. An example should include at least six sections.
The essence of the project
The essence of the project: the provision of services for the organization of theme parties IP "Time Machine". The advantage of the project in comparison with competitors is the diversity and uniqueness of the services provided, narrow specialization. The cost of implementing a business plan is 127,112 rubles. Project financing is included in the description of a business project. An example is full financial support with own funds. The project favorably affects the issue of unemployment. Since its introduction will create 5 jobs.
Market analysis
- Analysis of the situation in the industry.
The market in which the company plans to operate is local. In the region there are about two hundred medium and large companies belonging to different fields of activity. According to the Territorial Authority of the Federal State Statistics Service for the Bryansk Region, it turns out that in 2011 the birth rate was 9227, and in 2012 - 9410 people, which implies an increase in the number of potential customers. In addition, statistics indicate an increase in the average monthly wage of residents of Bryansk. If in 2011 it amounted to 13,912 rubles, then in 2012 its value reached 16530 rubles. That allows us to talk about improving the lives of the region's residents.
- Approximate market volume.
The description of the innovation project, an example of which is considered in a specific situation, should contain information about the market capacity. The corporate party market capacity is approximately 24 million rubles. This is due to the fact that in Bryansk about 200 companies can potentially become customers of the company.
It is understood that each of them organizes a corporate party 3 times a year. For each of these events, the company takes an average of 40 thousand rubles. As for themed birthday parties, the capacity for them is 4,108,370 thousand rubles. This takes into account the population of Bryansk, numbering 410 837 people. On average, each of them spends 10 thousand rubles to celebrate his birthday. The expected market share that the company plans to capture is 5%. In connection with the functioning of a large number of holiday agencies, this percentage will be quite significant and profitable.
- Strategic behavior options to reduce the threat to business from competitors.
Considering the competitive strategies of M. Porter, it should be noted that the “Time Machine” chooses a concentration strategy. That is, the company decides to compete only in a narrow segment of the market, namely to conduct only theme parties. Of the competitive strategies of F. Kotler, a niche strategy is suitable for the company, since the company specializes in serving only those customers who want to arrange a theme party.
- Description of potential competitors and potential threats to the business.
There are about 50 holiday agencies in Bryansk, but none of them include theme parties in the list of basic services. This service is either considered as additional, or is not offered at all to customers. The main market segment for this enterprise are corporate and private clients.
Sales and marketing plan
A list of services provided should be included in an example project description. In a specific case, these are corporate parties, children's parties and birthday events. The uniqueness of the services (competitive advantages) lies in exclusively thematic parties, the study of all the little things and features.
The price of agency services will be calculated on the basis of a combined pricing method, that is, costly and market methods will be used. Sales system - indicating the companies involved in the sale of services. For the implementation of the project, the help of cafes and restaurants of Bryansk, a dance school "Step forward" will be required.
It is expected that in February, March and December will receive the largest number of orders, as during this period, enterprises arrange corporate parties.
Production plan
The need for fixed assets should also be included in the sample project description. To launch the festive agency "Time Machine" you will need a room, an MFP, a cell phone, a projector, an office sofa, a wardrobe. The premises will be provided on a rental basis. The Panasonic KX-MB MFP and Nec V260 Projector are purchased at the Positronika store, the Explay TV240 White cell phone is purchased at the DNC store, and the office sofa and cabinet are purchased at the Alanta store.
Financial plan
An important part of the project description example is the financial components. The justification of the financial plan and the calculation of the project's effectiveness are based on a number of assumptions and a forecast of the most important characteristics of the macroeconomic situation in Russia that can influence the implementation and the result of the project.
Its launch date is scheduled for 1.01.17 years. Depreciation is calculated on the assumption that the equipment is depreciated over 5-10 years, depending on its technical condition.
Calculation of costs associated with the payment of taxes was carried out in accordance with the current tax policy of the state. Representative expenses, rent and utilities, advertising and delivery are considered as general costs included in the example of the project description.
Do not miss the description of project risks. An example requires to consider the situation of rising inflation, accounts payable, the payback period.
findings
The project under consideration provides for the opening of an agency for organizing thematic parties “Time Machine”. Gross sales for the last year of the project should be about 7 million rubles.
The project initiator has significant experience in this area, which will contribute to the effective organization of production. In general, the project is assessed as promising, with market, technological and economic attractiveness.
