The main task of advertising is to convey to the end consumer information about the product, its usefulness and advantages. An advertising stand with placed printed materials or product samples helps to do this unobtrusively and aesthetically. It is indispensable in points of sale, at exhibitions and presentations.
Advertising Rack Designs
Advertising stands intended for indoor use, as well as designs are divided into several types:
- There are several models of floor standing, each of which is used depending on the location. Bilateral: open access to advertising materials from both sides of the structure. With a central axis: rotating or stationary design, access to POS materials is open from any direction. Shelving: several pockets or shelves for advertising materials are located along the height of the structure, access is open on one side. Tray: placed on a podium or a special stand, most often used to place product samples.
- Mounted. The simplest design is presented consumer corner which can be seen in any store. Most often, this is the basis with pockets made of transparent acrylic, in which advertising materials are placed. For more creative solutions, cork, textile, magnetic coating of the base is used, where POS materials are placed with fasteners, this option is often used at exhibitions and presentations.
- Desktop - designs of small size, designed to accommodate printed products of small format: corporate business cards, booklets, hot offers and seasonal discounts.
Ad Benefits
Advertising stand - a universal tool to attract the attention of the buyer. Lightweight, mobile structures are easily placed anywhere in the sales area, office premises, in medical institutions, public places and so on.
Advantages:
- compactness;
- sustainability;
- easy installation and disassembly of the structure;
- high demonstration qualities;
- variety of models;
- possibility of individual order.
Disadvantages:
- it is more practical to make advertising racks and constructions for an individual order;
- can not be used outdoors, for these purposes, designs are made using materials resistant to negative environmental conditions.
Materials of manufacture
The main material for the production of advertising and information stands is plastic sheet and metal structural parts. Metal parts are designed to stabilize the structure, give it rigidity and stability. Metal supports, axles, bases, frames are the main load-bearing elements, without them an advertising stand can be made only in the format of a desktop advertising medium.
Sheet plastic (most often acrylic) is used in various thicknesses, in a wide range of colors, transparent or colored in bulk. White plastic is popular because it can be pasted over with colored films, apply a full color print. Also, white plastic is used to create an illuminated advertising stand. It is most acceptable because it transmits light well. To get bent plastic, use heating elements and a special tool that allows you to give the future rack the specified parameters.
Production of advertising stands is a popular service in specialized advertising companies.The manufacturer’s specialists offer many design options, take into account the features of the future rack location, select materials for the long-term operation of the advertising medium.
Fields of application
Advertising stand is used not only for its intended purpose. It can be used as a pointer to a specific group of products by placing information on the product and profitable offers on its shelves. They are effective for distributing free print presses, and are convenient for the unit sale of postcards or book novelties. But the main purpose of the advertising stand is the distribution of promotional materials. Typically, the stand is an addition to the main marketing activities for the implementation of any business program.
