Every year rating “The most expensive company in the world” attracts the attention of ordinary people and investors. The world giants are fighting for this high rank, because it allows you to attract even more investors and buyers.
Company Ratings
Creating capital ratings for companies is of great economic importance. They allow you to determine the most reliable and stable companies, investors, among other sources of information, pay attention to the ratings, choosing the best platform for investing capital. For them, the most expensive company in the world is the subject of scrutiny, as it has a chance to bring big profits to investors. The history of ratings begins in the seventies, when developed economies enter the heyday. Today in the world there are about a hundred fairly authoritative agencies, among them there are recognized leaders - these are Standard & Poor's, Moody's, Fitch. These giants are engaged in determining the financial stability and prospects of the largest companies in the world, their opinion is important for investors. Ordinary people and mid-level businessmen listen to the opinions of agencies such as BradFinance, Thomson Reuters I / B / E / S, FT Global, as well as Forbes magazine.
Brand Price
In recent years, the owners of global brands have been confidently rushing into the ratings of the most expensive companies. If ten years ago commodity and production companies were leaders in terms of capital, today leadership is increasingly held by brand owners. This reflects the global trend: today the main surplus value is provided not so much by service, innovation, quality, but by the presence of a well-developed brand. Marketing investments in branding often bring greater returns than the development of new oil or gas fields. Consumers loyal to brands are willing to significantly overpay only for having the coveted logo on their phone, for example. Service and product brands, for example, Google, which confidently holds the lead, are beginning to take first positions in the ratings today.
Rating dynamics
The answer to the question of who is the most expensive company in the world turns into a kind of show. These competitions are covered by the media, and empathize with brand-loyal consumers. The rating becomes in itself a tool for promotion, and this is also a sign of a new time. In branding, it is important to constantly increase the presence of a company name or brand in the consumer’s information space, and getting into the rating becomes an excellent news item. Rating agencies make various lists: “5, 10, 100, 500 of the best companies”, “The fastest growing companies,” etc. Journalists and the public watch the competition as a sports show. For example, viewers watched with interest as IBM struggled for a place on the lists and changed their positions. A single rating does not exist, this is a very dynamic phenomenon, sometimes leaders struggle for a fraction of a percent. Therefore, news from this area comes quite often, like from car racing.
Leaderboard
Ratings tend to be constantly updated, so fixing some kind of constant state is not easy. However, according to the latest data, the rating “The most expensive company in the world” includes the following leaders:
- Apple
- Exxon Mobil.
- Microsoft
- Berkshire Hathaway.
Since there are several ways to calculate, you can see different names in different lists.For example, McDonald's is confidently on the list of the most expensive brands, like Coca-Cola, but they are not even in the top ten on the list of the richest companies. IBM is trying to get into the rating, and it does it periodically and for various indicators.
Google cost
In 2015, Google (brand owner - Alphabet) posted a profit of $ 4.9 billion. Its market capitalization amounted to 568 billion dollars. The company was created by Sergey Brin and Larry Page in 1998. The company specializes in Internet technologies, offering cloud and other services, a search engine, and advertising platforms in its Chrome browser. From the very beginning, the company has relied on innovation and continues to develop in this direction, offering ever new opportunities for a person, creating an augmented reality around him in the form of glasses, watches, etc.
Google is not only creating innovative products. The company itself is an example of a new type of company. Guided tours are led to the office, everything is so unusual there: soft toys in the cabinets, slides instead of stairs, inflatable balls instead of chairs, everything is bright and cheerful. The company does not create a team, but a team. Each employee feels his involvement and affection for the company. Employees do not need to go to work in suits, everyone gets any laptop for personal use, employees can spend twenty percent of their working time on development and their personal affairs. They are offered free food, and you can even bring your friends to the dining room, and they will also be fed for free. Several times a year, Google hosts interesting corporate events such as picnics or trips to the ocean.
Apple
According to the BradFinance rating, Apple has a market capitalization of $ 538 billion and ranks second in the list of the richest companies. This is a rare fact, because Apple has been a confident leader for several years and is not going to give up positions today. The company is constantly releasing new products that are incredibly successful with customers.
Apple appeared in 1976. Steve Jobs and his friends create the first personal computer in the garage. For a long time, the company specialized in the production of computers under the brand name Macintosh, which were in incredible demand. The company knew different times, but thanks to the marketing genius of Steve Jobs, she always came to success. Under his leadership, innovative developments of the iPhone were conducted, which today is an absolute synonym for prestige for everyone. Today Apple produces watches, phones, computers, tablets with its software and is thinking about innovative breakthroughs in the field of Internet technologies.
Microsoft
Another leader in the list of the richest companies in the world is Microsoft. Its market value is $ 409 billion. The company was founded by Bill Gates in 1975 and specializes in releasing software. The main product of the company is the Windows operating system, which has already been released in the tenth version, as well as a large package of various programs. Unlike Apple, Microsoft has open access codes, so the number of users of these programs is constantly growing. The creation of their own operating systems for cell phones by Apple and Google greatly undermined the position of Microsoft, but they are trying to maintain leadership in the current environment.
