The aroma in many respects determines our mood, and also influences how other people perceive us. Perfume is an indispensable attribute in the formation of the image for both women and men. Therefore, the constant demand for perfumery products is not surprising at its low cost, especially when it comes to French, Italian or English perfumes.
But not everyone can afford to regularly buy expensive popular brands, let alone collect a diverse collection of perfumes for all occasions, seasons and moods. This category of consumers is the target audience for an entrepreneurial businessman. Perfumes for bottling can become a "gold mine" with a relatively small initial investment in the business. Read about how to implement this idea in the article.
About the benefits of perfume on tap
Departments offering bulk perfumes are increasingly appearing in domestic shopping centers. There are always visitors in such places, and many of them become regular guests and regularly acquire another bottle of perfume. Not surprising, because it is convenient and also economical. You just need to bring the empty bottle of your favorite perfume (or purchase it locally) and get a new portion of the fragrance at an affordable price.
Everyone benefits - both buyers saving money on elite perfumes and sellers who wind up to 300% on the price of every milliliter of perfumes. At the same time, perfumery for bottling still costs the consumer much cheaper than the same brand bought in packaging in a specialized store. With this scenario, it’s a sin not to do business!
Where to buy?
To begin with, decide what kind of perfumery for bottling will be presented in your store. As a rule, elite European perfumes made in France, England and Italy are in demand. Make a list of brands and specific flavors that will create your range. For starters, 30-50 varieties of perfumes will be enough, most of which are female.
Then you will need to contact the suppliers. Often perfume houses themselves offer the service of selling goods in large volumes (multi-liter delivery) and provide certificates for purchased samples. You may have to find an intermediary who is fluent in the language of the producing country for this kind of cooperation. It is very important to receive ready-made quality certificates for all products from the supplier, since it is troublesome and expensive to certify them.
How to implement?
First you need to decide on a place. This may be a small department in a shopping center with a lot of traffic. You will also have to purchase some equipment and furniture: a table and display cases, a cash register. You need to take care of the interior, signboard and ways to attract visitors. Say, organize the distribution of flyers near the entrance, arrange some kind of action with testing flavors and more.
If it is not possible to immediately rent a room, then you can go the other way. For example, sell over the Internet. It is most effective to do this on social networks. Create a group, invite residents of your city and sell. Combining these two methods of implementation, you can expand the target audience and thereby increase sales.
What additional attributes are needed?
In order to sell perfume for bottling, you need to purchase special bubbles of different shapes and capacities, as well as packaging. The cost of such attributes varies from 30-40 to 100 rubles.You will also need dispensers, interchangeable tips and a few cans of coffee, in order to bring down the aromas that mix into one during prolonged testing. Do not forget about spray testers and paper strips for spraying perfumes.
Wholesale trade
In addition to retail sales, you can choose another option, becoming a wholesaler of perfumes. In this case, you will have to take the place of suppliers yourself and offer perfume for bottling in bulk to small sellers, including online stores in your region.
However, you will be obliged to organize the supply of products directly from perfume houses, as well as independent purchase and resale of dispensers, bottles, packaging and other attributes. Large dealers earn no less than retailers, or even more.
You should first arrange with private accessories stores, body care departments, cosmetics dealers. You deliver goods to them, they sell them, leaving yourself a part of the profit (say, 30%). As a result, the store receives additional visitors and an increase in profit. And the costs, in addition to several shelves, to display products, there is practically no.
Conclusion
It is not so important whether you become a retailer or you will supply perfume to small distributors. Perfumery for bottling in any case will be in demand and profitable business. Having started to navigate better in this business, as well as in the world of aromas, having gained regular customers and a good reputation, you can easily expand your activities by opening your own points throughout the city.
