Tags are special keywords with which YouTube determines the position in the list of the issuance of a video. These elements are created to facilitate the work of YouTube search robots, which have the main task - to correctly and accurately establish the theme of the video.
Using tags for "YouTube", search robots will be able to accurately determine in which category to relate it and how to place it in the future. In the complete absence of any tags, the system will determine the subject of the video, taking only its name as basic information.
How do keywords affect video placement?
Together with the description and title of the video, keywords directly affect the search engine. At the same time, in order to achieve maximum results, the tags for "YouTube" must be spelled out correctly in order to be able to accurately reflect the entire theme of the posted video.
They should be in demand for users of YouTube video hosting. If you completely refuse to write any tags, then the video, when placed, will not be taken into account by search robots, which is why the rating of this video may well decrease. So the idea of writing keywords for videos on YouTube must be approached correctly, and not neglected, and at the same time, a place in the search results.
What you need to know in order to correctly select tags for a video?
In order to correctly select the exact and most efficiently describing tags, you need to know some rules for their competent choice:
- The video itself should reveal the topics indicated in its title.
- The target audience needs to be short and relevant to the topic.
- You can apply phrases with keywords that are often used.
- For tags, you need more rarely used or medium-used keywords, because high-frequency popular tags for "YouTube" usually do not live up to their expectations.
- To more accurately select the necessary tags for a particular video, analyze similar material from other users.
Where can I find the necessary tags for the video?
For a more correct selection of keywords for the video, you need to use a specialized service that will issue, thereby reducing your efforts, tags for "YouTube". The list will contain a variety of keywords with a different number of requests. But be sure to remember that you do not need to use the most-most popular ones.
The first service you can use is the Keyword Tool
On the Keyword Tool’s home page, select the Google or YouTube tab. Depending on the choice, keywords in this or that video will refer to this system. When you decide which system you need, enter the necessary words in the search bar at the top and click the "Search" button, after which a list of "keys" will open in front of you. It remains only to select the necessary ones, copy and paste them as tags for the video.
The second service you may need is Google AdWords
Google AdWords itself is focused on only one search engine - Google. In order to use this service, you need to create an account in AdWords. After registration, click on the "Tools" tab at the top of the screen and go to the "Keyword Planner" section. Next, expand the input fields by clicking on the "Search for new keywords by phrase ..." button.
Now in the field that appears, enter the desired phrase, after which you should click on the "Get Options" button.Then, the ad groups tab will load before you, after which you will go to the "Keyword Variations" tab and you will see tags that can be used in your video.
Well that's all, now you know what tags are for Youtube!