Loans not so long ago, but very firmly entered our lives. Despite the fact that some citizens consider them to be evil, dragging them into a debt hole and forcing them to pay significant amounts for their desired goods, they are very popular because they help people not put their dreams into the background.
Now, and not later, in the foggy future - this motto makes this banking service attractive and creates huge demand for it. At the same time, banks offering various types of loans with a variety of rates, terms and other conditions are by no means a lot. You could even say a lot. And in such a variety, it is difficult for an ordinary person who does not delve into all these nuances.
Who will help get a loan?
This is where the specialist comes to the rescue, versed in all the intricacies of bank lending and able to correctly consult, and even collect all the documents for obtaining a loan in the selected organization. And, in addition, provide useful tips on what to do so that the coveted loan is not refused.
It is very popular in the modern banking market and, with the right approach, can make good money. If you want to become such a person, then read about how to become a credit broker yourself. In this article you will find answers to all important questions.
Business plan: stages of opening a broker company
What exactly does a loan broker do? Gives the necessary advice or helps more thoroughly, significantly increasing the chances of receiving money from the bank? The choice is only his. Today, both are working in the market. But it is the full support of the client that gives the absolute right to bear the proud title of “credit broker”.
The business plan for opening your own company should consist of the following items, which should be carefully thought out and implemented:
- selection of the range of services provided;
- search for premises for office organization;
- hiring employees - brokers managers;
- customer acquisition - advertising.
Who to be - a consultant or a representative?
You can both become a broker of the bank, bringing to it “ready” borrowers with a compiled package of documents that are aware of all conditions and requirements, and just be a consultant. In the latter case, your task is to tell the client about all kinds of loan offers that exist today, about the conditions of various banks, about what documents you need to provide, and how to increase your chances of getting a loan. A person does the rest on his own; you are only an adviser.
The fee in the first case is higher, but also more responsibilities. In addition, in order to guide the client completely - from the moment he contacts you and to the receipt of borrowed funds into his account, you need to have connections with credit organizations and become their partner. This will allow you to represent the interests of the person who contacted you at the bank. The more you work with a large number of organizations, the more customers you will have, the higher your profit margins.
In the event of a partnership, the bank will provide you with complete information about its loan products, conditions and requirements, provide the necessary documentation (application forms, questionnaires, etc.). In addition, some organizations provide their brokers with software that allows you to quickly share information with their employees via the Internet.
What areas to work with?
Another issue that needs to be addressed: what areas of lending to deal with.As a rule, credit brokers are not limited to one or two types of this service. Usually they specialize in the entire spectrum of directions existing in banks. These are consumer loans, car loans, and mortgages.
In the case of a mortgage loan, real estate agencies constitute a fairly serious competition to brokers, but some clients turn to the former. To work with a mortgage, it is important not only to have a good understanding of banking products, but also to have information about the state of the real estate market. You need to know how transactions are concluded and what nuances exist when obtaining a loan for an apartment. Thus, a mortgage broker must be a specialist in a wide range.
If we talk about trends, the bulk of the broker's clients apply for personal and consumer loans, in second place is the demand for car loans. These areas are undoubted leaders. But there are others, including a mortgage. Not limited to any specific specialization, you expand the circle of your potential customers and increase your chances of making money.
Registration of a credit broker
As for the choice of legal form, the Russian legislation does not currently define the legal status of a loan / mortgage broker. It can work by registering as an IP, LLC, CJSC, etc. For it, unlike the customs or stock broker There are no restrictions on this issue.
Many banks are happy to cooperate with similar firms, regardless of their status. The main thing here is the effectiveness and results of its work. If the company is large and plans to further expand its activities, then the best option would be to register the company as an LLC.
Office space: choose the right
As for the office itself, in this case, its geographical location plays a decisive role. The best choice is based on two options:
- close to potential customers - close to private shops, car repair shops and other companies that are individual entrepreneurs or LLC;
- in the business center of the city, which is well known to everyone, and it will not be difficult to get there (in addition, a significant number of banks are located in the business district).
The right choice of location determines up to 40% of your success and provides you with a constant flow of customers.
As for the premises themselves, its area may be small - from 15–20 square meters. All you need is to place several workplaces (2–4) equipped with computers. Your managers will sit here and advise clients. Additionally, you can put a sofa for waiting in line when there are several visitors at the same time. It is important that the office is pleasing to the eyes - clean, bright, comfortable. This will create the right impression and increase customer loyalty to your company.
We hire staff: which specialists to take
How to become a credit broker with a great reputation? Hire the right professionals who know their job, who are versed in the intricacies of the profession and are able to communicate with customers. Employees are central to your business.
A loan broker is engaged in advising people, helping them choose the right product, and, if necessary, accompanying them in the subsequent stages. That is why competent specialists are the most important trump card of such a company.
Brokerage managers can be former bank employees who are well versed in all the nuances of lending and will be able to advise your customers on the highest level. Another option is how to open a loan broker in a specialist who is starting his career. The ideal candidates will be graduates of economic departments who have studied banking at universities. They can be trained in all the intricacies of work and made responsible, enthusiastic professionals.
About pay
Salaries of brokers are usually not fixed.It consists either entirely of a percentage of the transaction, or of two parts - a small salary (up to 10 thousand) and a percentage (0.5–1%) of the amount of the loan issued.
This allows, firstly, to reduce staff costs, and secondly, to stimulate employees to better work on the result. Good specialists are able to quite successfully earn on interest alone, given that each loan transaction is approximately 200-300 thousand rubles.
Where to get customers?
Before you become a credit broker with a good reputation and a line of customers, you must first attract them. How to look for people who want to use the services of your company? If your office is located near the work of a potential audience (retail outlets, etc.), one of the options may be outdoor advertising.
But you do not need to make a sign "Credit broker" - most entrepreneurs may not understand at all who you are and what you do. Try to reflect the information that can lead people to you: indicate that here they will contribute to obtaining a bank loan, advise, help to collect documents, etc.
Another option is advertising on the Internet on specialized sites and forums. It’s also a pretty effective way to tell interested people about yourself. In addition, do not be too lazy to get your own website. This can be a full-fledged resource that contains information about your company, services provided, costs, etc., or a business card site with a basic presentation and contact details.
Of course, when the first customers go, try to serve them so well that they recommend you to their friends and acquaintances. Word of mouth in this case - one of the best ways to advertise.
Before becoming a credit broker, recognizable and respected among customers, you will have to work hard. At first, only 10-15 people can contact you per month, but gradually their number will increase 5-7 times, or even more.
Summarizing
In this article, you learned about who the loan broker is and what he does. A business plan based on the information received will help you organize your own business competently, find customers and gain their trust, which will soon start to make good profits. According to various forecasts, this business can pay off in 3–6 months of operation.
