One type of fast-growing entrepreneurial activity is brokerage companies.
In fact, these are firms providing special services to increase the efficiency of financial activities of clients (customers).
Today, brokerage services are widespread in insurance, foreign trade logistics and finance. Many aspiring entrepreneurs are wondering how to open a brokerage company.
Business planning
The first step is to draw up a clear business plan. It is worth paying special attention to such important components as the client base, investment volume, profitability, personnel composition, payroll fund, taxes, marketing budget, market assessment. These parameters directly depend on the field of activity to which the brokerage company is oriented.
It is very important to know that under the law of the Russian Federation, the opening of this kind of office is compulsory licensed, which means that you must first pay the fee and file an application with the appropriate authorities. Regardless of the field of activity, the principles for creating a brokerage firm are the same.
How credit brokers work
Today, consumer loans are especially popular. A little less demanded loans for the purchase of used cars. The lowest demand for mortgage support services.
In most cases, such offices charge either a fixed payment or a percentage of the total loan amount from clients. Therefore, do not immediately rush to extremes and look for the answer to the question of how to become a mortgage broker, to begin with, think about whether it is worth it.
Form of incorporation and real interaction
The law gives the broker absolute freedom of choice legal form (OPF) for his company. That is why, before opening a brokerage company, weigh all the pros and cons in advance and consider the possibility of registering as an individual entrepreneur, as well as an LLC, a closed joint-stock company or, possibly, an open joint stock company. The choice of OPF significantly affects the reputation of the company, the amount of taxes, as well as the level of control over the company.
There are also certain requirements regarding the size of the authorized capital that the owner must have. Think for yourself: how to open a brokerage company without having funds in circulation? No way. Therefore, for example, a financial stock market broker should have an initial budget of at least five million rubles.
Little nothings of life
After all the necessary conditions have been met, you should contact the company registration company, in which they know how to open a brokerage company from scratch and at the lowest cost. This is where they will help with all registration issues. Well, the last thing you need to open a brokerage office is to search for premises and select qualified personnel. In the absence of a customer base, you should contact the advertising company for help.
So, what needs to be done to start a successful activity:
- rent a room;
- register a business;
- open a personal bank account;
- to certify registration documents with a notary.
How to declare yourself in the services market?
This is a question requiring detailed study. Despite the fact that brokerage is developing rapidly, the level of entry into this area of the business amounts to tens of millions of dollars.
This means that in order to apply for yourself as a new broker, you will have to spend or reserve such an amount.
Of course, for an experienced specialist who understands the high profitability of brokers and at the same time has the necessary capital (either his own or attracted on favorable terms), opening a brokerage company is a perfectly acceptable solution (if there is a well-coordinated team of professionals).
But in most cases (as about 80 percent of all start-up entrepreneurs in this business do), it is more profitable to provide long-term cooperation with one of the major partners. To do this, you need to pick up large brokerage companies that have already managed to get a good reputation and gain the trust of customers.
Interaction with a partner allows you to solve many problems with the greatest efficiency.
The company's activities must comply with international or federal standards. Company employees are required to obtain special certificates that confirm their high qualifications as specialists, they undergo mandatory training and certification, which, of course, affects all areas of the company, as well as its financial result.
Getting brokerage products is already finished. Only fees for their use are paid. It’s very convenient: instead of investing directly in the development of these very products, you only have to spend money on commissions.
Forms of cooperation
Today, there are three main forms of cooperation:
1. A brokerage firm operates as a regional branch of one of the largest brokerage companies.
2. An agreement is concluded on sub-brokerage in relation to the parent company.
3. The organization acts as an agent of some holding. At the same time, it does not matter whether the holding is domestic or foreign - everything has already been provided for in this area of activity and is surrounded by relevant legislative acts.
Of course, the costs will increase significantly during the transition from the form of cooperation on the third point to the interaction on the first point, but do not forget, income will also grow along with expenses, moreover, at a faster pace!
The main stages of creating a business plan for an insurance broker
1. Decide on the type of organization. To date, the best option is to open a brokerage company as a sub-broker, and not an Internet broker. A sub-broker is an organization that actively cooperates with other already established economic structures. This allows you to minimize all possible risks and costs for the implementation of business ideas and increase the profitability of the business.
2. Register the company as a legal entity. Visit the competent authorities and obtain a license, which gives the right to officially engage in the provision of brokerage services.
3. Find qualified personnel. The best employees can be recruited from people working in the field of stock sales. At the very beginning, several full-time specialists will be quite enough.
4. To rent a room, ideally with a division into two zones: a reception room for communication with customers, and an office for employees, which is the direct working area of the company. The main technical means for effective operation are a landline telephone and a computer connected to the high speed Internet. All this must be installed in the office of the company.
5. Get a budget for advertising. It can be provided by the parent company, since it is in its interests to publicize the opening of a new branch of its structure. Therefore, another reason to start a business precisely as a sub-broker is additional funding from the parent organization allocated for promotion and promotion. In the future, advertising costs will be divided equally.
6.Define the target audience. This is quite simple to do, the main thing is a well-thought-out strategy. For starters, it is best to focus on young people and middle-aged people.
The business plan of the brokerage company also provides information on costs. Each employee should be provided with a quality workplace, and equipment costs should be included in the business plan. An insurance broker will spend about thirty-five to forty thousand rubles on the design of one such place.
In addition, it is necessary to provide a dedicated Internet channel and telephone line. When the business plan is completely ready, the question of how to open a brokerage insurance agency will cease to be relevant, since in the document you will already step by step reflect the entire action plan.
The advertisement is engine of the trade
To conduct an effective advertising campaign, you must use proven methods. One of them: offering their services via the Internet or through an outdoor advertising system. You can write about the opening of a brokerage company and offer your services at various thematic forums or sites of similar subjects. Alternatively, you can create your own website.
The payback period of invested funds is more dependent on how well your brokerage office will perform its work. If you are new to this type of activity, then at first you should not count on more than twenty clients a month.
Before you open a brokerage company, carefully consider all aspects of the advertising campaign, and also try to find the right premises in terms of location for your office.
End justifies the means
If these two very important conditions are met, then the number of customers will always grow steadily, and the project will be able to pay for itself in just a couple of months, a maximum of six months. The most important thing is to act decisively, have experience in this field and qualified personnel. It should be remembered that when opening a regional brokerage office, the budget for advertising on the Internet can not be used, since the effect of it will not be worth the effort and money.
