You can always come up with a new idea for a business. Taking the old idea, add a few touches to it and adapt it to real life. Or you can look at the problems of people and find out what they need. And to adapt to these problems go by solving them.Often the path of innovators is thorny and has many barriers. The most persistent and persistent always succeed. James Nash did not succeed right away; he took a long time to translate his ideas into reality. James first presented his idea on the famous BBC show Dragon Den where he was not understood and simply laughed at his idea.
He proposed to start the production of wine in glasses. He said that selling wine in glasses can bring big profits. After all, many people refuse to buy wine because it is sold in large bottles, and if you want to drink wine yourself, then you still have to buy a bottle.
James requested $ 250,000 to realize his idea. He did not give up and went looking further. And luck smiled at him in his search. The company Marx and Spencer became interested in its development. Now the sale of wine in glasses is carried out in the shopping and entertainment centers of Marx and Spencer. The wine is sold in glasses made of plastic, the cost is 2.5 pounds for 187 milliliters. The first sale of wine in glasses showed that people like it. After all, you do not need to buy a bottle to drink wine, you can buy a small glass.
Novelty ideas, attractiveness to the market played into the hands of James. But his hard work to promote his product has borne fruit. And now Marx and Spencer noticed this idea for business in time, and now they plan to sell wine glasses at various concerts and events.
Any buyer can buy wine in a glass for one person, and they can also collect stylish glasses for wine.
This story is another excellent proof that you need to look for ways to advance your idea and not stop there. By adapting this idea to our realities, you get huge profits. The main thing is to sell quality goods.
