Opening your own business, and even more so, opening it in the pharmacy field, you need to have an idea about the future scope of activities. Pharmacy business may have a different concept, which depends on what you plan to open: a pharmacy kiosk, a pharmacy, a mini-market pharmacy or a classic kind of pharmacy. Can't decide on the direction of the pharmacy business? Then we will analyze the following:
- Pharmacy points and classic pharmacies, including mini-markets, can sell all permitted medicines on the basis of a license;
- Pharmacy kiosks cannot get permission to sell medicines;
Thus, when thinking about how to open a pharmacy, you should immediately put aside the option with a kiosk, as a business with a minimum amount of drugs will not be able to compete even with small organizations. A large role in the opening of the pharmacy business is played by the premises, namely its location within the city and internal repairs. According to the law, serious requirements are placed on pharmacies that determine the area of a room, its equipment and location in a city.
Opening a business is the beginning
For an unprepared and inexperienced person in the pharmacy field, the discovery of this kind of activity will be a very difficult stage. To a greater extent this is due to the difficulty in obtaining documents, licenses and permits for the sale of products and equipping the premises. Today, you can enter this market segment by registering even as an individual entrepreneur, although in our country they are less trusted, which may affect the receipt of trade permits. A standard pharmacy has the legal form of a limited liability company. When registering a company, you have to create a charter for your organization and enter on the balance sheet from 10,000 rubles.
After registration, you will need to search the premises for the pharmacy, its reconstruction or repair, otherwise you will simply not be given a license. If earlier, a pharmacy could be located only in a certain area, today there are no strict limits, but, nevertheless, you will have to work on the repair of the premises.
According to regulatory documents, the area of the room, the height of the ceilings, decoration materials, the number of rooms is determined based on the types of medicines that you plan to trade. That is why the pharmacy business is not the easiest market segment that is suitable for beginners. It is worth noting that special attention should be paid to the equipment installed in your pharmacy. It should include inverter refrigerators, air conditioners, etc. Without proper preparation of the premises, you will not be able to obtain a license for certain groups of drugs.
How to open a classic pharmacy
So, having received licenses and permits for the sale of medicines, the next step, when creating a classic pharmacy, is to select personnel. Pharmacy staff should have a special medical education, without taking into account the attendants and security guards, if any. It is important that the core staff includes at least two pharmacists and one pharmacist, otherwise your activity will violate the law.
Having gathered a close-knit team, think, as a leader, where to direct your positions to get maximum revenue. As a rule, a development strategy is created based on specific cases. From the recommendations, you can advise the following:
- creation of discounts for all types of beneficiaries;
- creating a unified database of your non-narcotic drug pharmacies;
- the establishment of a reception center for citizens who wish to measure blood pressure, temperature or blood sugar;
- conducting advertising campaigns taking into account the focus on a particular type of population;
- Creation of cumulative discount cards.
Financial plan
So, how much does it cost to open a pharmacy? I immediately want to note that the entrance to this segment is quite expensive, where a regular pharmacy can be estimated at 600,000 rubles, and a classic pharmacy at 4,500,000 rubles.
Do not forget that the pharmacy does not bring huge profits, since an approved margin of 10-15% is established for 20-30% of all medicines. Despite this, a successful average pharmacy brings 750-900 thousand rubles a month. I don’t want to frighten future businessmen with profitability of sales, but on average it varies from 4 to 20%.
Investments in the pharmacy business, or What do you need to open a pharmacy?
- Rental of premises (> 50 sq.m.) - 75 000 rubles / month;
- Reconstruction and repair of the premises - 400 000 rubles;
- Equipment - 240,000 rubles;
- Refrigeration equipment - 50,000 rubles;
- Cash registers - 40 000 rubles;
- Pharmacy software - 75,000 rubles;
- Additional expenses - 70,000 rubles;
- Registration of licenses, permits and documentation - 150,000 rubles;
- Signs and outdoor advertising - 35 000 rubles;
Total: 1,135,000 rubles.
The final part of the business plan
Thus, in order to become a successful leader in your own pharmacy, you need to gain knowledge in the pharmaceutical business, know what kind of drugs are allowed and what types are subdivided, whether they are licensed, etc. Obtaining a license for the right to sell drugs, find and reconstruct a room, make repairs, purchase equipment and recruit staff is half the battle when opening a pharmacy. The main component of success is the marketing policy, which is somewhat different from the usual trade.
Payback period a classic pharmacy depends on the amount invested and the success of the implementation, which directly depends on the actions of the management. The average payback is from 1 year to 2 years, which is acceptable for a low-profitable market segment. One way or another, taking up the opening of a pharmacy, you can be sure that if your business survives a 2-year period, it means that in the future you will find success and prosperity.
