A planetarium is far from a new invention. It can be found in almost every major city. The appearance of such an institution is powerful and impressive. But is it really possible for residents of small cities to enjoy their stay in this magic ball?
Of course, there is a way to convey the splendor of the starry sky to the very outback. And his name is a mobile planetarium. This is a small dome consisting of a light-protective material. It is inflated and maintains its spherical shape thanks to a special supercharger connected to an electrical outlet. “Mobile” in this case means not only “compact, small”, but also “transportable, mobile”. The manufacture of such inflatable structures involved in the company "Adventure."
Mobile planetarium and its components
The designs made by the mentioned company have different sizes. It all depends on the wishes of the customer. A mobile invention with a dome diameter of five meters costs approximately 89 thousand rubles. In addition to the balloon, you also need to purchase a projector called Full HD, seats for the audience and films that will be shown to visitors.
A complete set, as a rule, includes:
- a mobile planetarium (we include a remote controller for its speed and a fan, a fabric cover, a repair kit, a passport for an object, as well as a packing bag);
- Full HD projector with high resolution (for example, 1920x1080 pixels);
- cables and player;
- sprayed mirror;
- paid content for planetariums.
What to show?
In most cases, cognitive programs such as “Ten Steps Through the Sky” or “In Search of the Edge of the Solar System” are used as films for demonstration. The duration of each of them is twenty-five minutes. However, the assortment of such programs is regularly updated. To date, children's animated and educational films for middle and senior school age, created using modern technology, are already available.
Mobile Planetarium Business Plan
If you decide to start your own business, you should first study the demand for the product, the competitive environment, the target audience, as well as the costs and time during which your project will pay off. We will discuss all these points in more detail. The mobile planetarium is an entertainment structure that focuses primarily on children from five to fifteen years old.
It is in a magic ball that parents will lead their child to broaden their horizons and have a good time. Therefore, it is reasonable to install this complex in crowded areas, places of mass congestion of children (amusement parks, playgrounds, squares, embankments). A mobile planetarium is a closed room, so it can work both in the warm and cold season.
Seasonality affects the operation of the structure very slightly, which allows you to receive year-round income from the business. In addition, a large inflatable balloon is also mobile, which means that it can be transferred in a short time from a not too crowded place to a more profitable one.
The business plan of the mobile planetarium is preferable to other entertainment facilities due to the fact that this invention is a novelty in the domestic market. This means that competitors have not yet formed. Thanks to this, a niche in the market is not occupied by anyone yet.
Cost calculation
In the business plan of the mobile planetarium, it is imperative to include not only the costs of manufacturing the structure, but also delivery to the regions, as well as salaries for staff. His responsibilities include controlling the order, selling and checking tickets, launching a movie projector. The funds will also go to rent the land on which the complex will be located. Will have to purchase energy and stuff. The result is this list of costs:
- purchase of an inflatable dome (two hundred eleven thousand rubles);
- delivery (twenty thousand rubles);
- monthly salary to staff (two employees will receive fifteen thousand rubles each);
- Planetarium light, consumables and advertising (ten thousand rubles);
- land rental (estimated cost is ten thousand).
It turns out 231,000 rubles of capital expenditures and 60,000 monthly. We have presented a business plan for a mobile planetarium for a big city. Therefore, the rental price and other expenses may vary significantly by region.
This also concerns the number of personnel (you can search for cheaper labor or control the process yourself), the capacity of the structure (there is the possibility of ordering a planetarium with a large diameter dome, which will fit twenty-four people) and so on.
Business profitability
Now let's get down to calculating the revenue side. The mobile planetarium, the diameter of the dome of which does not exceed five meters, accommodates about fifteen people. The average duration of a session is twenty-five minutes. We set the norm for two shows every hour, the estimated operating time of the entertainment room is from 10:00 to 21:00 (eleven hours).
In order to calculate profitability, we take a plan for the occupancy of the planetarium at twenty percent. Ticket price - one hundred rubles. As a result, six thousand six hundred rubles a day come out, a month - one hundred ninety thousand. It turns out that a mobile planetarium pays off on average in two months.
Conclusion
Mobile planetarium as a business - a very relevant idea at the present time. And all thanks to high profitability and very quick payback. This complex does not require special skills and knowledge of service personnel. All sessions are automated, which minimizes human involvement.
In addition, such an invention is a year-round tool for generating high income. It can be installed both in the open air and in some shopping center. Buying a mobile planetarium and all its components is very simple. If you are willing to make a little effort, you can also arrange school visits for children of different ages.
