Making money on a person’s desire to have an even and beautiful tan at any time of the year is easy and simple. To do this, you need to stock up on some information, money, develop business plan tanning bed and open it in your city. As practice shows, the investment is profitable and you can count on a fairly high profit. How to do it and where to start?
Where to start
Like any undertaking, the opening of a solarium, it is necessary to begin with the preparation of a package of documents. The most important documents for opening a solarium should be from Rospotrebnadzor and confirm compliance with all applicable sanitary standards. To be more precise, the package should include:
- Production control program, the purpose of which is to ensure compliance with all sanitary and epidemiological rules and norms;
- A full package of documents on the deratization of the premises, disinfection and disinsection;
- A contract for the disposal of all lamps used for tanning;
- Agreement on the disinfestation of equipment and ventilation systems;
- Contract for cleaning and washing of overalls for workers in the solarium;
- The conclusion of the sanitary service on the compliance of the tanning bed with all necessary sanitary norms and rules;
The final permission to open a solarium will be issued only after the submission of all the documents listed above, and even then, provided that everything corresponds to them.
Choosing a place and premises
Before you open a solarium, think about where it will be most cost-effective. The best place is the city center or densely populated areas. But in such places one should not forget about high competition. It is advantageous to open a solarium not in a separate room, but in an elite beauty salon, for example, or in a sports club. Moreover, less requirements are imposed on the premises themselves than, say, on a separate restaurant or cafe. And if the solarium is shared with some other premises, the benefit will be double. People rarely pass by. And if the premises are chosen competently and tastefully, success will be ensured.
A little tip: do not spare money on the design of the room, as the harmony of objects and style will make the room comfortable and cozy. Clients will not only be happy to visit the solarium, but will actively recommend it to their friends. Thus, the design of the tanning room, can increase its popularity at times.
The choice of equipment for tanning
An equally important point is the selection of equipment and its proper placement. The main equipment is tanning salons, which can be purchased both new and used. The main difference will be only in price. Of course, if your business plan for a tanning bed is designed for a high level, it is better to purchase new equipment. In other cases, the equipment may not be new, the necessary income will still arrive regularly. It must be borne in mind that the devices must be separated by partitions, since not everyone can like the society of the neighbor.
Who should work in the solarium
To work in a solarium, only qualified personnel are required. All procedures must be performed competently. If you work in one shift, it is enough to have one employee, who at first will combine the position of consultant and manager and one medical worker. At first, the owner can take on the responsibilities of a consultant and manager. One of the options for a quick payback tanning bed will be the organization of work in two shifts. Naturally, it will be necessary to expand the staff, but this state of affairs will be justified.
How to conduct an advertising campaign
For the newly opened tanning salon advertising is necessary.You should immediately declare about yourself: the more people learn about the solarium, the higher the attendance. It is better to involve specialists in this business and use the following advertising techniques:
- Information Signs
- Media Ads
- Using the technique of "network marketing"
- Any leaflets, booklets and other things handed out in the nearby medical institutions and other organizations.
Based on market value, the initial cost of an advertising company will cost about 5 thousand dollars. Do not forget about discounts and promotions.
How much can you keep within
First of all, what is needed to open a solarium? Right, seed capital. It can be divided into initial spending and monthly. But the second type is a constant investment of money. So, the initial costs will go:
- For the purchase or rental of premises (40-50 thousand)
- For repairs and design services (from 100 thousand and above)
- For the purchase of equipment and supplies (from 100 thousand dollars and above)
- For the preparation and execution of documentation (within 10-15 thousand)
- For advertising (30-40 thousand)
Prices are approximate, since many of them will depend on the solvency of the future owner. But with a detailed calculation, it turns out that at least 1.5 million rubles will be spent on the initial capital.
When to wait for profit
The figure, of course, for many will seem huge, but do not be scared. Tanning salons are now quite popular and with a competent approach to organizing a business, they quickly start to pay off.
Imagine that 20-30 people will come to the solarium a day, well, or within this. If we take into account the average cost of a tanning minute of 20 rubles, and for one session it takes at least 10 minutes, then the average cost of one visit can vary from 200 rubles and more. With the most conservative estimates, the profitability of a solarium per month will be within 300 thousand rubles. Even after paying various taxes and necessary expenses, net profit will be enough to fully recoup your investments within 2-3 years.
Additional services that a solarium can provide
The solarium is a place not only for a first-class tan at any time of the year, but also for various additional services. An entrepreneurial entrepreneur will not stop at one tan and will do the right thing, as obtaining additional profit has not bothered anyone. Manicure, pedicure, massage - these things add to the tanning bed of solidity and weight.
In such places, various vitamin cocktails and healthy teas are in demand. Therefore, it’s nice to open a small phyto bar. In addition, various cosmetic products diverge, for example, gels and creams for a perfect tan. Each self-respecting salon offers its customers something special and attractive.
Nothing is impossible. And the business plan for opening a solarium confirms this. The desire is quite feasible. The business is quite young and you can declare yourself well, take one of the leading places in this area. The main thing is to show diligence and patience. And then not even a few years will pass before you begin to reap the fruits of your perseverance. And they are not pretty weak. So do not hesitate, but open your own business.
