Almost any modern person would like to design their room, apartment or house exquisitely and tastefully, which means that the services of a designer dealing with this profile are becoming more popular. This is understandable - specialists can create in almost any source room a unique atmosphere that will impress not only the owners, but also everyone who comes to visit them for a minute.
No need to think that only the owners of luxury private homes can afford a professional. Recently, you can find a worthy interior designer in almost any price segment, which means that owners of the most ordinary apartments are increasingly becoming customers. We describe what the business plan of an interior design studio includes.
What needs to be done to get the most profit?
To get the optimal profit, it is necessary to strictly follow a well-composed business plan. It is usually assumed that clients of an interior design studio can be not only private individuals, but also various enterprises and institutions. It should highlight several main stages that you need to go through to organize a competent entrepreneurial business. All of them should include a well-made business plan for an interior design studio.
Narrow profile selection
Supply is growing commensurate with demand, that is, there are a large number of the same type, not distinguished studios. This is a fundamentally wrong approach - you need to offer those services that are not possible to find elsewhere, or at least not so simple. The primary question that the business plan of an interior design studio should disclose is: "What specific type of activity will your studio deal with?"
A good solution, for example, would be to open an architectural bureau that could offer the consumer a full range of services. However, this may be associated with a large share of responsibility and serious costs, so a newcomer to the business is more likely to open a small neat studio, which is best located near furniture and similar stores.
Room
The room must be chosen with special attention. Firstly, the placement of the object is important - the place must be passable and conveniently located. If start-up capital allows, then the optimal choice is a studio in the city center, the infrastructure is usually well developed there, and in general it inspires confidence among customers.
Secondly, we must not forget about the interior. The room does not have to be large, but there must be at least two rooms, of which one is the reception room and the second is the negotiation room. The latter is necessary so that the client feels relaxed and can tell everything he wants.
Thirdly, the customer must see what the studio employees are really capable of, so it will require not just a good, but an exclusive and bewitching design. Remember: the studio office is her calling card. And this should reflect the business plan of the interior design studio.
Staff
It is assumed that the business plan of such a design studio is best opened to people who have experience or, at least, education in the relevant industry.
At first, when a business is just developing (interior design still requires costs), it should incur minimal financial losses.Therefore, a large number of employees is inconvenient.
Nevertheless, it is simply impossible to do without highly paid specialists who create the image of the company and form the customer base.
Of course, in addition to the designers themselves, the company needs other personnel. Firstly, a sales manager. His responsibilities include communicating with clients and maintaining some documentation. If the head of the organization is not familiar with the accounting rules, you need to hire an accountant or turn to outsourcing services.
Equipment
Without it, it will not be possible to establish a business. In order to develop a project, you must purchase computers. Moreover, they must be powerful enough. Naturally, it is possible to carry out work on weak equipment. But the time for fulfilling orders will increase significantly.
Therefore, computers must have a powerful processor, video card and RAM. Special attention will need to be paid to monitors. The diagonal of the display should not be less than 20 inches. This is necessary for the convenience of customers and, of course, designers. But, of course, the larger the monitor, the higher the price.
An interior designer can work productively only with special programs and a well-equipped workplace. The list of necessary software almost completely depends on the preferences of the hired employees. It is mostly about tools such as drawing programs and 3D sketches.
It is worth noting that good software will cost an average of 30 thousand rubles. In addition, you need to try to use exclusively licensed versions - problems with government agencies are definitely not needed, especially at first.
Advertising activity
To attract a large number of potential customers, you need to create your own portfolio. If the studio is just opening, then you need to include in it individual projects of designers. Potential customers should be aware of what the company is doing. In addition, to increase popularity and reputation, you can create three-dimensional projects that can fully demonstrate the quality of work performed.
The easiest, cheapest and most modern way to promote your company is advertising on the Internet. To create a worthy website and, perhaps, various banners, you need to contact the proven IT specialists.
Project Opportunity
Even a simple apartment design is a set of documents, among which are sketches, photorealistic images, drawings and statements.
They help to produce all the finishing work. In addition, with the help of them, the premises are filled with all the necessary equipment, furniture, decor elements.
It is very important to organize everything so that the customer thanks to the project receives all the necessary layout of the functionality that is provided by your company. Therefore, customers should have a full understanding of what you are capable of doing in his home.
Search and retention of potential customers
An equally important step in organizing your own business is the question of how to find a customer for interior design. But it is worthwhile to understand that attraction is not the most important thing. There are a large number of options for how to reach the target audience. But keeping her is more difficult. An entrepreneur needs to make people use the services and products that he provides.
To achieve what you want, you will need to fully demonstrate all your skills in creating an interior design. It is necessary to develop several fictional works that can be demonstrated to clients. There is nothing reprehensible in this, since even fictional projects can demonstrate all the possibilities of the created studio.
What are the costs awaiting the entrepreneur?
Sample list of mandatory initial costs:
- Rent office space - 30 000 rubles.
- Salaries to employees - 150,000 rubles.
- Repair and redesign of the office premises - 100 000 rubles.
- Equipment and consumables - 400 000 rubles.
- Advertising - 50 000 rubles.
This type of activity pays off fairly quickly, in about six months with normal business conduct. Income can reach 200,000 rubles. per month.
Do not abandon your business
After a few years, you can begin to develop new directions. It should be understood that new ideas in the interior design business play an important role. For example, an entrepreneur can offer his customers home improvement services according to some principles characteristic of feng shui. In addition, you can do the transformation of the existing landscape.
The prospects that open when you have your own design studio are great. Therefore, do not abandon your business. If you want your business to bring maximum profit, you should invest in it and reach new heights.
If you approach the organization of your own business competently, then its success will constantly grow. Interior design as a business has many advantages, among which the most important is income. Therefore, it is worth paying attention to this matter. I wish you success in this rather difficult work!
