A business related to beauty is considered one of the most profitable and quickly paid back. Even in times of crisis, beauty salons rarely suffer significant losses. On the contrary, women begin to invest heavily in their appearance.
Therefore, cosmetology rooms and beauty studios open so often. But success is achieved only by those entrepreneurs who consider it necessary to find out the answer to the question of what the target audience of the beauty salon expects from them, which services will be in demand by it and which are not.
We study our future visitors
So, before you open your salon, carefully examine your chosen area. Find out which organizations are nearby, who works in them, income level, age. It is one thing if there is a business center or a large shopping and entertainment complex nearby. And a completely different situation if production facilities are located in the neighborhood.
When opening an office or studio in a residential area, evaluate the age composition of the people living there. New homes usually populate young families. But in the old building there are many pensioners. This means that services will also need a different plan, and the price should not be too high.
The target audience of the beauty salon is mostly women, although men are now trying to take care of themselves. Walk around the existing studios in the area as a visitor. Learn prices, a list of services, take a look at the craftsmen and equipment. At the same time, find out who is empty even at rush hour, and who doesn’t get crowded on Sunday morning, and the queue for procedures is scheduled a month in advance.
At the same time, you do not just study the situation, but draw conclusions along the way. Outline, based on your research, a plan to promote your business.
Good place
Evaluate a place for a future beauty salon in terms of its convenience. How easy is it to find it, are there good access roads, a parking place?
Typically, entrepreneurs will convert apartments on the ground floor to their needs. Although now very often you can find stylishly equipped halls in large shopping centers. Here, patency is higher, and women often spontaneously run along the way from one boutique to another, and then become regular customers.
List of Services
Think in advance of the list of services provided. You need to do this at the stage when you draw up a business plan. A beauty salon can provide:
- hair cutting, styling and hair care services;
- facial skin care procedures (cleansing, peeling, rejuvenation, massage);
- a complex of body care procedures (massage, lymphatic drainage, solarium and more);
- manicure, pedicure, nail extension and design;
- medical and cosmetic procedures;
- visage and biotatu.
This is just the most general, minimal list of what salons offer their visitors. It is in your interests to expand this list, to bring to the market a novelty that no one else knows.
Thinking about the range of services, focus on what the target audience of the beauty salon will be for you the main.
And, already on the basis of the compiled list, plan the purchase of equipment and the search for the right specialists.
Sometimes focusing on a narrow category of visitors gives a high result.So, the opening of a children's hairdresser in the area, where many young families with children live, becomes a profitable project.
Or a launch near a large business center of a studio focused exclusively on men.
We are looking for masters
It’s not enough to choose the perfect room, invest in advertising and purchase modern equipment. Profitability is largely determined by how experienced, polite and friendly craftsmen you invite to work in your beauty salon. A business plan must necessarily contain a clause on personnel, criteria for its selection and remuneration.
Typically, the salary of specialists consists of a small salary part and a percentage of revenue. Such a payment scheme is considered stimulating.
And do not delegate the selection of masters only to a recruiter. Personally talk with everyone, evaluate how pleasant the person is in communication, whether he is disposed to himself. Ask for recommendations from your previous job.
Promoting ourselves
It is important not only to come to the market, but also to gain a foothold in it. Work out a promotion strategy. Order a bright sign, do not skimp on the original interior, find a certain “trick” by which you will be remembered.
It is important for you that your target audience of the beauty salon that you are focused on is dedicated to you. So that clients do not visit your studio once, but come again and again.
To do this, it is not enough to give visitors flyers, discount coupons, booklets at the opening stage. Develop a bonus system for your regular customers. Give them nice gifts, show signs of attention. Inform them in time about the beauty news appearing in your salon, notify about the actions, congratulate you on the holidays. People are pleased when they are remembered and taken care of, so they will buy your services more than once or twice.
