A study of the Russian market by experts showed that there are not so many entrepreneurs who produce stickers for the interior. Consequently, competition is at an entry level. Nevertheless, in Europe it is one of the most popular activities for people who want to start a small business.
We buy the necessary equipment
To start your own small business, and further expand production, you need relatively little start-up capital. All he will go on the purchase of equipment, the wholesale purchase of vinyl film and small expenses.
A high-quality plotter will cost you about 400,000 rubles, however, its acquisition is simply necessary. You can buy used equipment for the first few months, and when things go up, get a new one. In addition, we need a computer, and since almost everyone has this equipment today, you can not spend money on its purchase.
Since selling stickers for the interior is most profitable on the Internet, you need to create a good website, as well as promote it. This may take about 5000-7000 rubles. The machine that cuts the blanks will not be superfluous, although if the funds are insufficient, then at first you can do it yourself.
Stickers for the interior and their types
As noted above, we will buy the film ourselves. It is advisable to do this directly from the manufacturer (printing houses, etc.). In this way, you can save money, because the services of an intermediary will not be needed. As for the varieties of stickers for the interior, there are only a few of them, we will talk about this now.
There are full-color and silhouette varieties of stickers. The former are more complicated to manufacture, therefore, their price is higher. As for the use of one-color vinyl for silhouette stickers, this is one of the most preferred options.
Since we get a product of one color, it is much cheaper, because the cost of paint, etc., is less. Nevertheless, it also makes sense to produce full-color stickers, as the demand for them is increasing every year. Which of the presented methods you choose is exclusively the higher thing. But it is best to engage in the production of both multi-colored and one-color stickers, this will bring much more profit.
Business organization
For everything to work as it should, a lot of effort will be required. For example, the equipment purchased is not enough, since you need to find a designer (artist).
This person will be developing layouts. The success of your business depends on his professionalism or, perhaps, even his talent.
It is desirable that the designer create several dozen different layouts, among which there will be both one-color and multi-colored sticker options.
As for creating a finished picture from the existing layout, the average cost per piece will be on average 350 rubles. Separately, a few words must be said that the original drawings of the author are much more expensive.
The next step in the organization will be to create your own portfolio. In this case, interior stickers will sell well. You can make a portfolio yourself or pay a designer about 500 rubles for its creation. It will include your best work.
Format and size of stickers
You, as a novice entrepreneur, should understand that the wider your assortment, the more satisfied the client will be. Therefore, it is better to produce stickers of various sizes. For example, small stickers sell out quickly, but designers prefer large designs that mimic wall paintings. Such goods are sold much more expensive.
It is advisable that you make stickers for the interior to order. That is, your client will have the opportunity to buy a unique layout for a few thousand rubles, for example, 1x1 meter. As noted above, it is difficult to say anything specific about the cost of one sticker, as several factors influence this indicator. For example, the complexity of the picture, the number of colors, the density of the material, quality and much more. It is advisable to provide instructions in the kit.
Stickers on the phone and car
Of course, producing several types of stickers is good, but the more choices you have, the better.
If you offer your customers additional services, then this will only be at your fingertips. For example, it can be car stickers.
A business of this kind will develop quite rapidly, especially considering the number of cars. The service will be especially relevant for advertising companies.
As for the stickers on the phone, this is also a great idea. The equipment you need is exactly the same as for the production of interior stickers. The only difference is that the material must be more dense.
As for the drawings, a lot depends on your imagination. A wide variety of stickers are in demand. The sizes here can be the most non-standard, since each phone model differs in its dimensions. It is recommended to produce several dozen stickers on the most popular models, and then see which ones are in great demand.
Conclusion
So, we need equipment, by the way, it can be rented. This is true for the first few months. Next we need to purchase a vinyl film and other consumables. After that, it is advisable to organize your own website (online store), promote it.
Then calmly do the sales. The margin should be around 100-150%, in the future you can raise the bar to 200%. However, you need to be careful, because if competitors are cheaper and the quality is the same, then you risk losing customers.
Creativity plays an important role. People do not want to see standard gray products. The brighter your interior stickers will be, the more likely they are to sell them. Although everywhere there is a measure, therefore, for the bedroom it is more muted colors, for the bathroom - something in a marine style, etc. Of course, all these proposals for starting a business make sense only if enough effort is made to its development.
