Probably, every person in his life thought about such an opportunity as opening his own business. Only someone turned this, even fleeting, dream into a goal, later trying to achieve it, while someone left it unfulfilled. In fact, everything can be achieved, if you really want to and make every effort.
Suppose you nevertheless decided to start a business, are ready to invest finances in it. But what is the main thing? You need to choose the direction of your future activities. Hotels, restaurants, cafes, bars, shops, salons - the choice is incredibly wide! Why not combine several types of business and open a karaoke bar?
Karaoke bar: a bit of theory
To begin with, a karaoke bar is an institution related to such an industry as catering and hotel industry. HoReCa (Hotel, Restaurant, Cafe / Catering) - this is the term that explains the direction of activity of this type of business (hotel, restaurant, cafe / catering).
It should also be noted that although the entertainment services market is rapidly and rapidly gaining momentum, expanding and expanding every year, the business idea, which implies the opening of a karaoke bar, is not very popular with novice entrepreneurs.
Therefore, there are real chances to develop this business at the maximum level, receiving considerable income from it. The average payback period for such establishments is approximately three years. At the same time, the brand new restaurant will come to the same indicator for a longer period - five or more years. And, in the end, choosing between an ordinary cafe and a karaoke bar with the intention of spending leisure time as fun and unforgettable as possible, what will visitors prefer? Most likely, of course, it is a karaoke bar.
How to open a karaoke bar
So, the choice of the direction of future activity is made. Now on the agenda is an incredibly important and difficult question: "Actually, how to open a karaoke bar: where to start?" Conditionally, the process of opening a karaoke bar can be divided into the following stages:
- Registration of all necessary papers, certificates, receipt of IP (individual entrepreneur).
- Choosing and buying, or, most likely, renting a room.
- The choice of interior.
- Purchase of all necessary equipment.
- Creation of a work team.
- Creation of an advertising campaign of an institution.
Karaoke bar business plan
What is a business plan? This is a means of creating a successful and profitable institution by building its financial model. How to open a karaoke bar? In the implementation of this question, the presence of a business plan is a prerequisite.
The business plan of a karaoke bar is a clearly thought-out and planned strategy, which describes: the size and structure of nominal investments, revenues and expenses; average check for karaoke, bar, as well as the kitchen; area of the institution; attendance dynamics, etc.
The main thing that he should provide is the presence of a good room. And it, in turn, must carry out two of its tasks: to comply with the marketing plan for daily patency and all technical and sanitary-epidemiological requirements.
Karaoke room
No one will be able to develop in the HoReCa industry if he does not have the appropriate premises. The choice of premises is very important, one of the initial stages of opening a karaoke bar. As a rule, such establishments are organized in areas that are densely populated, or in the center.
And this is really correct, because then the probability of a high level of attendance will increase significantly. Although a lot depends on a rather banal factor: how customers can easily and quickly get to your karaoke bar. That is, you need to think carefully and, if possible, choose a location that would meet these two conditions.
But all of the above applies to large cities. How to open a karaoke bar in a small town? Now the area for choosing the future location of the institution is significantly narrowing. But you will greatly benefit if you can rent a room located in the center, which in small towns is the very place where people usually gather for leisure and recreation.
It would also be nice to organize a parking near the karaoke bar: motorists will definitely appreciate such a manifestation of attention and care for themselves and their vehicles.
Karaoke bar interior
As they say, they are greeted by clothes ... Indeed, what does the visitor look at first, when he first gets into some institution? Of course, on its interior. It all depends on the flight of your imagination, but at the same time it is undesirable to overdo it so as not to frighten future customers. The design should be original, something different, attract. It can be something themed (for example, the legendary music of the 80-90s), or just a combination of bright harmonizing colors and shades.
You should also be aware that there are two types of decoration for a karaoke room: the Japanese style (“nare-ban”) and the American one. When choosing the first, Japanese style, you will have to make separate booths, each of which will be equipped with karaoke equipment.
And the American style implies the presence of a common scene for all visitors. Of course, the second option is less expensive. You can also combine these two types, which will undoubtedly contribute to a significant increase in clientele.
Karaoke bar equipment
What do you need to open a karaoke bar? What is indispensable, in fact, which, in fact, makes it karaoke? Of course, this equipment.
The list of karaoke equipment for the bar is rather big. This is a variety of acoustic, lighting and laser installations, mirror balls that will turn the process of singing into a bright, starry, unforgettable show.
Remember, karaoke equipment for a bar is definitely not worth saving on. After all, it is precisely this that determines the purpose of this institution. If you want positive rumors about your karaoke bar, you should definitely buy: a karaoke system, sound amplifiers, subwoofers, a mixing console, microphones, cables, a plasma panel or a projector. You choose the amount of equipment yourself, but it also depends on what type of design you have chosen: Japanese or American.
Library of karaoke bar
Why would customers attend a karaoke bar? To practice your vocal abilities. And for this it is necessary that visitors have something to use to achieve this goal. A good karaoke bar has a music library of at least 5 thousand songs.
You need to buy only negative tracks from specially-designed suppliers of such discs. An undesirable decision would be to purchase pirated discs - this could entail a fine, or even the closure of a karaoke bar.
Franchise karaoke bar
A franchise is an object of franchising, which is defined as the ability to use already created, developed and tested technologies, a well-known brand, brand, etc. This organizational form is ideal for those who are afraid for their money and want to be sure that their business is not burn out.
It is then that the idea of franchising is applied. With a karaoke bar, this can also be used.If you carefully plan the franchising program, then in the future it will allow you to significantly expand the boundaries of your own capabilities, choose priority areas of activity, make forecasts of possible incomes, become known in certain circles, etc.
In the end, having gained experience in conducting business using franchising, you can now really open your own karaoke bar, and perhaps it will become the most fashionable and visited.
To the question of price
The most interesting question: how much does it cost to open a karaoke bar? Indeed, given the fulfillment of all points of the business plan, with the purchase of the necessary equipment, it is important to know how much this pleasure will cost. The amount of payment for rent may vary depending on the location of both the city and the premises, its area, etc.
It also affects the cost of whether to make repairs in the room, and if so, how serious. There is no clear answer to the question of how much you will have to pay to open a karaoke bar. A bit more accurately we can talk about equipment. For example, a good speaker system costs at least 15 thousand dollars.
The price of a mixing console is on average 3 thousand, and a subwoofer - from a thousand and above. But professional karaoke systems are striking in their value: such a new generation system - AST-100 - is estimated at 52 thousand. e. Yes, it will have to invest a lot in the development of this business - both strength and money.
Customer acquisition
To the question: "How to open a karaoke bar?" the answer was given. Equally important is the aspect of customer acquisition. Here, too, a lot depends on your degree of creativity, ingenuity, innovativeness. Alternatively, you can arrange contests, competitions for the best singer / singer / duet.
The prize can be a free table in your institution. If you want to kill two birds with one stone (to attract customers and get additional profit), you can record songs that were performed by visitors on discs, and then sell them. Of course, the “singers” themselves will buy them, but how much enthusiasm will be!
Conclusion
So, in this article, the question of how to open a karaoke bar was considered: what is needed for this, how much does it cost, is it realistic at all, etc. Indeed, HoReCa is a direction of such a sphere of industry as catering and hotel management - Now it is developing rapidly, and demand is becoming more popular every day.
Karaoke bar is a very promising choice of business direction. But, as in everything else, it has its own nuances, details, requirements that need to be studied as accurately as possible in order to successfully conduct activities in the chosen direction.
