Today, many people who want to start their own business are interested in questions about how to open a bed linen store. Is such a product in demand? How to create a steady flow of customers? What does a good bed linen business plan look like? Are there additional sources of income? The answers to these questions will be interesting to many novice businessmen.
Is the sale of bed linen profitable?
In fact, bedding is a thing that is hardly possible without at least in one house. That is why an inexpensive bedding store is a great idea for creating a profitable business.
Naturally, linen is not a basic commodity, and people buy it not so often. Nevertheless, with the right approach and organization of sales, the store can bring good income.
Indeed, in addition to private houses, there are also hotels, hospitals, health centers, recreation centers and many other places where bedding is often needed and in large quantities. In addition, it can be a wonderful gift for almost any occasion.
And if you are planning to create your own business, then for starters you will need a clear business plan for the bedding store. Even before the opening, you must understand all the details and consider all possible options for the development of events.
How to open a bed linen store? We draw up the necessary documents
Of course, in order to get trade permit, First, you must formally register with the tax office. In this case, it is best to open up as an individual entrepreneur. If you open your own business with a partner, you can register a limited liability company.
As in any other store, first you need to check the sanitary and epidemiological station, as well as the fire service. They must provide confirmation that all the necessary standards are observed in the premises you have rented (or purchased).
Where is it better to rent a room?
If you are interested in how to open a bedding store, you should know that the location plays an important role. It is best to rent a room near a large supermarket or in a shopping center - in these places there are always many buyers who can come to you.
In addition, the outlet can be opened in or near the market. The central lively part of the city is also suitable, because there are always a lot of people. This does not mean at all that if you open a store, for example, in a residential area, it will not become profitable - just in such cases it will take a lot more time to create a sufficient influx of customers.
On the other hand, do not forget about competition. If you already have one or several similar stores in your chosen place, then you should think about moving it, as this may affect your profit. But even in such cases, you can win by paying more attention to the range, features of your company and decent service.
How to create a store?
When choosing a suitable room, you should pay attention to its area. Of course, some linen stores are very small.
But remember that customers should be comfortable and comfortable with you. In addition, you will need a small separate room for staff, as well as a place to store goods.
As for the design, here you should not be too zealous.It will be enough light, warm shade of the walls and good lighting.
Of course, you can decorate the store with discreet decorations, for example, artificial flowers, a small number of indoor plants, photographs of the bedroom and / or the products you sell. If you are going to offer your customers pajamas and nightwear, then it is advisable to put several mannequins that would demonstrate the most successful models.
Of course, do not forget about the shelves, shelves, tables and other necessary furniture intended for the exhibition and storage of goods - a competent business plan for a bedding store should include all these items.
How to choose a product range?
Of course, every novice businessman is interested in the question of how to sell bedding. For the success of trading, you must provide the buyer with a wide selection. Remember that, most likely, your customers will be people with different income levels, so the assortment of the store should cover all categories of the population.
Let your store present both cheaper options and expensive, exquisite bedding. Also take care of the variety of materials (for example, offer customers sheets of cotton, silk, etc.) and the color scheme (many customers choose linen by color). Your store should have both full sets of bed linen, and separate elements, say, pillowcases, sheets, etc.
If you are interested in how to open a bedding shop and make it profitable, you should expand the range. You can sell not only linen, but also towels (of different sizes, colors and quality), pajamas, decorative pillowcases, bedspreads, tablecloths, napkins, bathrobes, kitchen towels, etc. In the winter months, it is advisable to fill the shelves with blankets and rugs.
Some businessmen are trying to stand out among competitors by selling off-the-shelf goods. This is a rather risky move, which, however, can bring additional income. If you do not want to take risks, you can purchase several original bedding sets, for example, black silk sheets or sets with a leopard print. In addition, you can offer customers a service to order linen - if you do not have the required color or size, you can provide the customer with a catalog and promise delivery of the selected product in the near future.
Is it possible to independently make bedding?
Of course, many people are interested in information about where to get the goods. Of course, today there are many wholesale suppliers of linen, towels and other products, so there will certainly not be any problems with delivery.
But some entrepreneurs are wondering if bedding is possible. Of course, you can create a separate workshop where you will independently produce much-needed items.
Some craftswomen sew clothes even at home. But in such cases, you will need additional licenses.
On the other hand, independent tailoring will be more profitable, since you will earn more on each product sold. In addition, such a service will be beneficial in cases where the buyer needs a model of a non-standard size or a specific color.
We hire workers
If you are going to open a small shop, then at the initial stages you can work there yourself. But as your business grows, you will need an assistant or even several, so you will have to hire sales consultants.
Remember that your staff should be sociable, helpful and pleasant in communicating with customers. Sellers should be aware of the types of goods, the characteristics of each manufacturer, the real quality of the goods, etc.
Most likely, you will have to use the services of an accountant, although you probably will not need to hire him full time.
Online store as a possible source of additional income
If you are interested in additional sources of profit, then you should think about creating an online bedding store, which will also be a successful marketing move. Creation and development of a web resource, of course, will take a little time, you will need to lay out information about an existing product, follow orders and messages from readers. But you also get the opportunity to sell linen throughout the country, which, you see, is not so bad.
For this, it will only be necessary to create an appropriate automatic system of orders and payments, as well as to arrange for the shipment of goods (you can send the ordered products via mail or with the help of private delivery companies).
Quality advertising is one of the keys to success
Of course, advertising in our time is simply necessary in order to create a flow of customers.
Therefore, first of all, choose a beautiful name for the bedding store and order an equally attractive sign.
Place some banners near the outlet. You can occasionally give out flyers or business cards on the street with an invitation to your store and contact details.
In order to win the loyalty of customers, regularly organize promotions (for example, offer a small towel as a gift for a bathrobe), sales of goods and discounts for regular customers.
