Own business is a profitable occupation. Each novice entrepreneur is faced with the issue of choosing an industry for his activity. Sale and production of underwear is a profitable business. This product is required constantly and at any time of the year. How to open a lingerie store will be described in detail in this article. 
general information
Opening a store is easy. This type of activity is a good investment. Underwear is the main product that will be sold in the store. An additional assortment may include underwear for children and men, as well as other related products.
One of the advantages of trading this type of clothing is that outwardly the product is small, which means that it does not take up much space and you do not need large areas for rent. This directly reduces the cost of rented premises and utility bills. Accordingly, there is an increase in the share of profit. 
Product selection
Faced with the question of how to open a lingerie store, one should not forget that this product has a great variety not only in assortment, but also in price. It should be decided what kind of linen will be presented for sale. Will it be a cheap product, an average price, or will you focus on elite and expensive models. Keep in mind that products with a higher price are in the middle category. She quickly bought up and, accordingly, faster profit. And this is the essence of your business.
Lingerie store business plan
We offer to consider a business plan designed to open a store, which will be focused on buyers with average income.
What type of enterprise to choose? Trade carried out on behalf of an individual entrepreneur will become the most profitable form of activity for the sale of underwear. In this case, it is best to use a single tax on imputed income when choosing the type of taxation. And use the rented premises as a trading floor.
What services will be provided? The business plan of the lingerie store can also include the sale of male and children's models. In addition, you should diversify the product line with additional accessories, for example, hosiery or swimwear.
Production plan. A place
Think about how to open a lingerie store, is in advance. Look for a small room, which will be located in a crowded place. It can be any shopping or entertainment center with a lot of people. Its area can be about 20 square meters. m. This is enough to conveniently place the goods.
Make sure there are no other lingerie stores in the mall. If there are any, then try not to borrow retail space next to them. This can lead to a decrease in the number of buyers and, consequently, potential profit. You can find a room on the street. But a lingerie store requires a small area, and individual buildings most often have a large territory, so this option may cause difficulties.
To ensure that income is not only stable, but also increases over time, consider opening several retail outlets in different areas of the city at once.Even with small sales, you will still make a profit.
Equipment
The business plan of the underwear store necessarily contains the item “Equipment”. It includes racks, display cases, mannequins, hangers and dressing rooms. The product should be laid out conveniently and beautifully, so that the entire range is available for review to the buyer.
Pay attention to the lighting. In addition to the main light, there should be a backlight that will be directed to the goods. The showcase should be well designed. One way to lure a customer into your store is to display a product (new collections) on mannequins. To reduce costs, one and a half torso (i.e. the upper or lower part of the mannequin) can be purchased. They cost an order of magnitude cheaper.
Range
For your store, you can choose products manufactured by factories that for many years have been considered leaders in the market for women's underwear. In addition, you can start selling products of an unknown company. Typically, the price of a product of such a manufacturer is much lower. Thus, you will not only help its development, but also be able to earn extra money.
But at the beginning of your business, it is still best to engage in the sale of products of famous brands. Over time, when your experience will increase, you can safely help the development of new firms. Pay special attention to brands such as Incanto, Milavitsa, Rosme, Lormar. Their products are very diverse: they differ from each other in the composition of the fabric and style. Initially, you can purchase goods from several companies, for example 4, 5, and then supplement the range with models from other manufacturers.
There are underwear factories in Russia that produce products of rather high quality. Maybe they are not as popular and famous as the Latvian and Belarusian, but in their assortment you can choose the right products for your store. After a few months, you will be able to determine which product is in high demand.
What you need to know when compiling an assortment of goods?
Since the product is the basis of your business, its choice should be treated with particular care. Any business plan of a lingerie store has a large number of recommendations on how to properly compose an assortment of products. The main thing is to remember that it must be diverse.
When choosing a model, pay attention to the color scheme, material composition, size range. In the warm season, swimwear should be preferred. All kinds of accessories for the beach will become a good addition to them: hats, scarves, pareos, etc.
Do not ignore expensive models of underwear. Your store should have several (approximately 15% of the total) items whose cost and quality differ markedly from the main assortment. Do not forget about sets of linen. Demand for them is quite high. Filling your store with various models, make sure that their size range is as wide as possible. Be sure to have non-standard size items available. This will increase the number of regular customers, and therefore make profit stable.
Staff
One of the points that no business plan of the underwear department can do without is personnel selection. Employees who will work in the store should be well aware of the entire assortment of goods sold, know all available sizes. There are certain sales technologies that a qualified seller should own. A small store will need 1-2 employees who can serve the customer.
Financial plan
It would seem that opening a lingerie store from scratch is not difficult. But, as in any other business, this business requires preliminary financial investments. Before you open a lingerie store, you should calculate the costs necessary to start a trading activity.
Renting an area will cost about 25-30 thousand rubles.Purchase of necessary equipment - another 60-70. Payment of utility bills will result in 10 thousand. In addition, you need to purchase goods. It will take about 300 thousand. If you do not plan to trade in the store yourself, you will need to hire staff. To pay for his work will require 30-35 thousand rubles.
As many people as possible should learn about creating a new outlet. To do this, you need to carry out promotions. You will spend on them from 15 thousand rubles. Set aside about 50 thousand for additional expenses. Of course, all figures are pretty rough. Having calculated, it can be determined that at least half a million rubles will be required to open a point of sale.
What income to count on?
When compiling a business plan for a lingerie store, one cannot ignore such an important detail as profit. Opening the actual business, each of us counts on the maximum return. What can you earn when organizing such a business? If the average markup on the product will be about 100-150%, then the monthly revenue from the store will bring you from 200 to 250 thousand rubles. Subtracting from this the cost of rent, utilities, salaries, etc., it can be calculated that the net profit will be about 40-60 thousand rubles.
What documents are needed to open a store?
The list of documentation that will be required to open a retail outlet is small.
- Firstly, you should register LLC (Limited Liability Company) or IE (individual entrepreneur).
- Secondly, a lease is required.
- Thirdly, having on hand a certificate of registration of IP and a lease, you should buy a cash register and register it with the tax service. This is done within 5-7 days.
How can I buy goods?
As in any other business, there are several options for purchasing goods:
- purchase from a wholesaler;
- cooperation with the manufacturer of the goods directly;
- franchise work.
For a novice entrepreneur, the most convenient option is to cooperate with wholesalers. It is best if the supplier is located in the same city as you. In this case, you can quickly replenish the assortment and order the necessary sizes and models.
Follow the documentation for the goods: there must be the necessary quality certificates and invoices. Since the margin on the goods is at least 100%, cooperation with wholesalers brings a good profit. When selling expensive linen, the markup for a product can reach up to 250-300%.
Working directly with the manufacturer is not convenient for everyone: there is no way to quickly change the range and replenish the size series. Due to the long delivery times, you can lose regular customers and reduce your profit.
The franchise involves a lot of strict restrictions that must be strictly observed. For small retail outlets, they are in most cases impossible.
How to increase sales and customer demand?
The business plan of a women's underwear store should include certain methods to stimulate customers. Immediately after opening the outlet, you can use gift certificates. You can set any amount - from 500 rubles to 15 thousand. This can be a good gift, especially for the holiday. Discount cards or a discount system will also attract additional customers to your store. From time to time, carry out various promotions, sales of old collections.
Using the recommendations given in this article, you can easily organize your business for the sale of women's underwear.
