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Own business: production of knitted products. How to sell products of own production. Knitwear business plan

Knitted garments are still relevant. After all, you can not imagine winter without warm hats and soft sweaters. That is why many aspiring businessmen are interested in questions about how profitable is the production of knitted products. In fact, such an enterprise can really bring a good income, but only with the right approach.

How profitable can knitwear be?

knitwear productionProbably, every person in the wardrobe has at least one knitted thing, not to mention the various decorative elements and interior items. That is why the production of knitwear can be a really profitable business.

But if you are going to open a small store, shop or atelier, it is worthwhile to deal with some nuances on which further work will depend.

Of course, for starters, it’s worth deciding whether you will sell hand-knitted items or purchase special equipment. Both of these options have some advantages and disadvantages.

If you are a skilled handyman and can tie anything you like, you probably thought about how to sell your creations. There are advantages here - you will not need bulky and expensive equipment, as well as a large room, as you can even knit at home. On the other hand, the process will be slow, which will affect income.

Special knitting machines and other equipment, of course, will cost a round sum. But with their help you can make things much faster. Many people started with hand knitting, but as demand for their products increased, they switched to machine-made things. In any case, the correct business plan for knitting depends on how exactly you are going to create the product.

The necessary package of official documents

Fortunately, not many official papers and permits are needed to open your store. First of all, it is worth registering with the tax service - best of all as an individual entrepreneur, as this guarantees easier bookkeeping.

If in the foreseeable future you are going to cooperate with large companies, expand your business by opening new points, or attract partners, then it is better to create a limited liability company - this scheme also has several advantages.

Depending on what equipment and materials will be used and where your studio is located, you may need permission from the fire department and labor protection service. For the production of children's clothing, some additional certificates are needed.

What is profitable to knit for sale?

how to sell products of own productionNaturally, the range of products will largely determine the success of your business. Therefore, to begin with, it is worth deciding which products you decide to produce.

After all, the production of knitwear can only become profitable with the right approach.

You can produce knitted outerwear, such as jackets, coats, etc. Sweaters, pullovers, knitted dresses are very popular among fashionistas.

And, of course, do not forget about the necessary wardrobe items in the winter - there is hardly any one who can do without a hat, scarf, mittens, warm socks, etc. in cold weather.

When compiling an assortment, pay attention to the fact that each product requires a certain decor, since for customers it is important not only the quality of the goods, but also the appearance. Indeed, for example, scarves today are not only a part of clothes, but also a fashion accessory, so stay tuned for new fashion trends, but do not forget about the good old classics.

It is believed that the sale of knitwear is a seasonal business, because in the summer, people do not need warm clothes. In order to protect the company from downtime, think about making clothes from thin yarn and threads. For example, knitted light T-shirts and elegant openwork dresses are sure to enjoy no less success than hats and sweaters.

In addition, you can create unique accessories, for example, knitted handbags, headbands, covers for mobile phones, etc. Interior items, such as curtains, bedspreads, tablecloths, decorative pillowcases, etc. are also popular.

Rental of premises and creation of an atelier

In this case, the choice of premises depends on how large your production will be and how much equipment you intend to purchase. You can rent a room in the city center or in a large residential area - in any case, your good reputation and skillfully conducted advertising campaign will create a stable flow of customers.

You can separately open a store selling goods or trade them right here in your own studio. In this case, it is advisable to set aside a separate room for the store and try-on - here create a cozy and friendly atmosphere for future customers.

For example, decorate the walls of the room with photos of models in knitted clothes, arrange several mannequins with finished products, create a small dressing room with a mirror. If you are going to make goods to order, then, of course, it is here that you will discuss with customers the features of their models, take measurements, and try on.

What equipment will be needed?

knitting business plan

If you are going to knit things by hand, then you do not need special equipment - knitting needles and an overlock will be quite enough. In the event that you are going to open a large production, you will need knitting machines - when buying, remember that each such machine is designed to work with a particular type of yarn.

Some experts also recommend purchasing a buttonhole and straight-line sewing machines, a chain stitch sewing machine - this will greatly facilitate the work. In addition, you will need convenient work surfaces, so buy tables for steaming, cutting, etc. Do not forget about racks, bedside tables, cabinets and other pieces of furniture that are designed to store consumables and finished products.

Primary Supplies

Of course, selling your own goods can be really lucrative. But first of all, you need to find wholesale suppliers of all the necessary raw materials. The main consumable is, of course, yarn and threads. Therefore, decide which product you will need.

Do not forget about the scenery, which is extremely important. According to statistics, beautifully decorated clothes sell faster than the same models, but without decoration. Therefore, buy buttons, decorative threads, ribbons, ribbons, stripes, etc. Well, of course, you are unlikely to be able to do without the necessary sewing accessories, such as pins, needles, centimeter tapes, crayons, etc. A competent business plan production of knitted clothes must include even such trifles.

Working staff

At first, you can work on your own. Many experienced businessmen and seamstresses say that in any case, you will have to learn how to use knitting machines and other equipment - this is the only way you can monitor the work of the rest of the staff.

As for the employees, it all depends on how high the demand for your product is and how much clothes you make. Surely you can not do without seamstresses, cutters and knitters. You can hire some of them full time, some of them to offer part-time jobs, or call them as needed. In any case, your employees should be masters of their craft.

You will also need a fashion designer who will create sketches and develop new models. By the way, you can do this work either yourself or, say, a seamstress. You will also need a technician who will be responsible for servicing your equipment (it does not have to be hired full time). Someone will have to be responsible for accounting.

How to arrange marketing of finished products?

knitwear business plan

Of course, a novice businessman is surely interested in questions about how to sell products of his own production. As already mentioned, you can make sales in the studio, open your own store or rent a place in the market. In addition, you can offer your products for sale in other stores or market stalls.

Do not forget about quality advertising. Order a beautiful signboard, place some banners. Distributing discount flyers will also help create an additional influx of customers. You can develop a system of discounts for regular customers.

As for the extra income, you can also sell yarn, knitting needles, buttons, ribbons and other accessories. If possible, on the basis of your studio you can create paid evening courses for people who want to learn how to knit.


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