Opening a business is not so difficult: the main thing is to have initial capital, but staying afloat and making your business profitable - this task will be more difficult. You can make money on beauty endlessly, the main thing is to know the specifics of this business and be able to sell “goods”. Most often, businessmen know the basics of business and can develop almost any industry, but if you are new to this business or a beauty professional who has decided to open his own business, then you need to know all the nuances when opening a beauty salon.
From scratch or not from scratch?
To begin with, we’ll figure out why starting a business from scratch is easier than buying a ready-made beauty salon. Of course, buying an already built and equipped salon is simple and easy: you can immediately start making money, but not everything is so smooth. Firstly, if the salon is used, then you need to ask the owner the reason for the sale, because no one will sell a profitable business. Secondly, evaluate 
the quality of the interior, so that later you do not have to redo anything, but this is possible in rare cases. Even if you redeem money from the purchase of a ready-made salon, the amount several times higher than the benefit can go for refurbishment and repair. Thirdly, customers who did not like this beauty salon in the past are unlikely to ever come to you, and there may be many of them.
Building a beauty salon from scratch will cost more, but then you will do everything to your liking, and it will be something new, both for you and for your future customers. In the article, we will talk about how to open a beauty salon from scratch, and not to remake purchased.
Seat selection
First you need to decide on the place and level of your cabin. It is best to open a beauty salon in a business district, where many women live who use the services of such salons, then you will already have a business class salon. In a residential area, a beauty salon will be more social and not so expensive, because the main contingent will be housewives and senior citizens. In rich areas, you can organize a luxury beauty salon, which will go to the wife of wealthy businessmen, then you can make the prices higher. Be sure to pay attention to the area in which you will organize your business. You can evaluate the area by cars standing near the entrances of houses, by the prices of apartments in the area, by the appearance of passers-by, by the quality and prices of nearby stores. In addition, analyze the market of competitors and evaluate all nearby complexes providing such services. Choose a place that is not covered by this range of services or is least covered, or among weak competitors (but never underestimate competitors).
Mono or poly?
It is also worth noting that it is better to open a beauty salon that provides a large number of services, because if you have everything, then people will go to you for everything. A person by nature is a lazy creature and he is always looking for ways to make everything easier, and getting services in one salon is much more convenient, and sometimes even cheaper. By providing a mono service, you lose many customers in other areas and become uncompetitive if a giant appears nearby. Therefore, it would be nice to have in your salon, in addition to a wide range of hairdressing services, manicure and pedicure services, as well as a cosmetologist, massage therapist and solarium.
Making the face of the company
Be sure to choose the style in which your company will be created. You will need to repair the acquired area and give it your own unique style, which will show customers your personality, and thereby entice.You also need to spend money on equipment and furniture for your salon. The larger the range of services you cover, the more you will have to purchase both equipment and premises. You can make a beauty salon on a specific topic or just give it a modern style that will be decorated with taste. In any case, you need to consult with a designer who will tell you how to open your own beauty salon and together with you will create a paradise for all women and even men, because, as you know, a strong half of humanity often uses the services of beauty salons.
Staff recruitment
But no jewelry and no advertising will lure into your salon as many new customers as good reviews have already been. But in order to achieve this, you need to provide services of appropriate quality, and for this you need to have highly qualified staff who will be polite to customers and will know how to please them. It is impossible to say exactly who should be hired: a person with a higher education or a person with vast experience in this field. In any case, you have to form your staff for years. Also remember that the better the specialist, the higher his salary.
Documentation
To open any enterprise, you need to draw up the relevant documents. Firstly, to become a private entrepreneur, secondly, to register a name, thirdly to conclude an agreement with the sanitary-epidemiological station and fire department, arrange with city planners so that your salon does not violate the beauty and harmony of the city. This also has to be spent.
Beauty in numbers
If we single out the main industries and calculate all the costs of opening a salon, then we get the following:
- Equipment - 95-160 thousand dollars
- Furniture - 50-100 thousand dollars
- Buying a room - 40-80 thousand dollars
- Paperwork - $ 1,000
- Room repair - 50-150 thousand dollars
On average, you need 236 - 491 thousand dollars to organize a beauty salon. The payback period is approximately 2-4 years with successful work. The cost of a cabin of any class fluctuates in approximately the same figures, except that a luxury is slightly more expensive than the others, because it requires more beauty and sophistication, as well as the latest and highest quality technologies.
Before you open a beauty salon, carefully calculate all the costs and estimated income, and only then proceed with the construction. Do not make unweighted decisions because a properly organized company will never fail.
