Today, various thematic institutions have become a very fashionable trend both abroad and in Russia and the CIS countries. Among them, you can especially highlight the art cafe. Therefore, if you plan to open, in fact, a catering establishment, then this area can be a great idea for your business. We will talk further about what an art cafe is and how to establish this business. So, let's begin.
Highlights
An art cafe is a thematic conceptual catering establishment that offers visitors, in addition to ordinary food, also “spiritual” food. At the same time, despite the standardization of food services, this approach is very popular. As a rule, art cafes have the following focus: theatrical, cinema, musical or literary.
Thus, such an institution is a kind of interest club where you can not only chat with like-minded people in a cozy and comfortable atmosphere, but also eat deliciously. The main visitors are people aged 25 to 40 with middle or high income. By the way, the advantage of such institutions is that more than half of the visitors become regular customers, bringing a stable profit.
Documenting
Since you are planning to open a business, first of all, you should register with the appropriate authorities. It can be both IP and LLC. However, keep in mind that an individual entrepreneur will not be able to obtain a license to sell alcohol, and indeed your menu most likely involves the sale of wine, beer, cocktails, etc. Therefore, LLC will be the best option.
Regardless of what ideas for a cafe you plan to implement, without the availability of the appropriate permissions and approvals to open an institution will fail. For this reason, this item should be one of the fundamental in your business plan.
First of all, approval is required by the design of the premises. If you will carry out a redevelopment, then you will need: a technical report, a technological project, a plan for the reconstruction and reconstruction of the facade, ventilation, heating, air conditioning, as well as water and electricity. As a rule, companies engaged in redevelopment help owners of premises in obtaining relevant documentation.
Not do without permissions from the SES. If you do not fulfill at least one of the requirements for public catering facilities presented by this organization, you will not be able to open a cafe. So, specialists from the SES will check the food storage system, the availability of water supply and sewage systems, carefully study the menu you offer and the recipe for the dishes indicated in it.
The next step will be the notification of Rospotrebnadzor about the start of your cafe. However, care should be taken to obtain a license for the retail sale of alcoholic beverages.
Choice of premises
When drawing up a business plan for an art cafe, first of all, you should think about choosing its location. Ideal if it will be the central or historical district of your city. If you can’t pick up the first floor of the building, then consider the option of placing your conceptual cafe in a basement or basement.
True, in the latter case, a lot of effort will have to be made to bring this place into proper shape. However, there are pluses: for example, you don’t need to erect a fence to reduce the noise of busy streets, and you don’t have to rack your brains on how to hide the construction site that suddenly appeared under the windows.
Also do not forget that the room should be comfortable, spacious and have high ceilings. In addition, consider where the kitchen, warehouse, toilets, freezers, dressing rooms for performing artists, etc. will be located.
Interior decoration
A business plan for an art cafe is unthinkable without a clause about creating a unique design for your establishment. Remember that details play an important role in creating a unique style and giving the room coziness. The design must be reflected cafe concept.
Therefore, it is best at this stage to resort to the help of professionals who can develop an interior that fully meets both the idea of your institution and the characteristics of the room. Be sure to remember that the more original your establishment will look, the less financial resources in the future you will have to spend on its advertising and promotion.
Equipment purchase
This item is identical for opening an art cafe, as well as for an ordinary cafe or a small restaurant. So, you will need to purchase a minimum set of equipment, which will include: refrigerators, electric cooker, refrigerator, ventilation umbrella, electronic scales, work table, sink, microwave, kettle, mixer, deep fryer. In addition, bar equipment will be required in the form of coffee makers, coffee grinders, blenders, toasters, etc.
Staff
Do not forget that the success of your art cafe largely depends on the people working in it. Moreover, with great attention should be approached as hiring a chef and his assistants, and waiters, bartenders and even janitors. The number of staff will depend on the size of your establishment. In addition, pay due attention to the uniform of the waiters and the bartender. It should be in harmony with the overall style of your cafe.
Promotion
Since potential visitors are unlikely to find out about the new establishment without any efforts on your part, the business plan of an art cafe must necessarily include a clause on its promotion on the market. So, first of all, you should resort to direct advertising, which implies the placement of advertising layouts in local print media and on the Internet. In addition, success will be facilitated by the holding of performances by famous authors, exhibitions and installations, as well as concerts by popular groups and artists within the walls of your institution.
Ways to earn extra money
Keep in mind that art cafes are able to bring their owners, in addition to the standard income from the sale of food and drinks, also additional profit. We are talking about the sale of thematic products during various events in your institution.
For example, in an art cafe, you can occasionally hold exhibitions of paintings by one or more authors with their subsequent sale, from which you will receive a certain percentage. In literary cafes, you can offer visitors to purchase a book that interests them.
The business plan of the art cafe: the financial side of the issue
In order to open an institution of this kind, according to experts, about two million rubles should be invested. At the same time, the profitability of the business ranges from 150 to 250%, which is a very high indicator. As for the return on initial investment, this period is at least 1.5-2 years.
