Paid playgrounds are a good idea for starting your own business. The adjoining territories of modern megacities are, as a rule, organized chaotically. There is practically no place for games of little tricks here.
That is why the popularity of playgrounds in recent years has been increasing more and more. Especially a lot of entertainment for children is presented in supermarkets and large shopping centers. Parents can easily sit in the cafeteria, go shopping or visit beauty salons if their child is on the playground or in the games room.
Idea for business
The playground brings joy not only to parents, but also to children. The low cost of such entertainment makes them very attractive. The current demand for entertainment venues and rooms for children allows many entrepreneurs to organize their own business in this direction.
Justification of the idea
Every entrepreneur who has successfully organized his work understands that the key to success is a well-designed business plan. Children's playgrounds are no exception. The document, which reflects the preliminary planning, allows you to evaluate all the pros and cons of starting a business, calculate the risks and costs, predict profitability and profit.
It is not enough to make the usual arrangement of a playground. It is important to make it interesting for any child.
Priority tasks
A pre-compiled business plan for children’s playgrounds should be considered in terms of location and equipment. An important task is the selection of personnel. The seasonality of this activity should also take into account the business plan. Children's playgrounds in the open air are most in demand from the end of April until the onset of autumn cold weather. Therefore, to start creating such a business will be required in early spring. When placing the game complex indoors, its opening is best to outline in the fall.
The costs of acquiring the necessary equipment should also be considered by the business plan drawn up. Children's playgrounds will bring more income with maximum investment. However, in this case, the amount of investment will depend on the size of the occupied space and on the purchasing abilities of the parents. Irrational use of start-up capital will increase the payback period of your project.
You should also decide on the places where there will be children's playgrounds. It is advisable to equip them in supermarkets, shopping centers, sleeping urban areas. Business income will be stable provided there are no other entertainment nearby. The following is assumed in the business plan:
- registration as an individual entrepreneur;
- purchase of a cash register;
- Registration in extrabudgetary organizations and in the Pension Fund;
- site equipment in accordance with existing sanitary standards.
Staff recruitment
For people who have to work on the playground, in addition to responsibility and love for the kids, special requirements are not put forward. The staff is enough to have two people. It can be both students and senior citizens. The duties of the employee include caring for the safety of small visitors. The payment system, as a rule, represents a salary plus three to five percent of revenue, which allows staff to become more interested.
Equipment selection
When developing a playground plan, you should seriously consider the location of the gaming equipment. The solution to this problem is not an easy task. The playground, first of all, should attract the attention of not adults, but kids. That is why, equipping the territory with a sandbox and swings, carousels and slides, it will take some time to turn on the imagination and introduce yourself as a child. At the same time, do not forget about the requirements of a calm and safe stay on the attractions of young visitors.
Equipping a playground for children, it will be necessary to take into account their age. A child from three to ten years old will enjoy everything fabulous and bright. Such children will like elements that will cause an association with their favorite fairy tale and magic.
You will like a house, which is sometimes combined with a slide. Nearby, as a rule, a sandbox is located, which has a canopy-fungus from the weather or the scorching sun, as well as a swing on fairly strong pillars. All elements should be considered as a single architectural ensemble, which will be in harmony with the main landscape.
For children from ten to twelve years old, sports complexes should be equipped. Active teenagers are no longer interested in playing in the sandbox or swinging on a swing. Based on the size of the playground, for these children several elements can be combined and an interesting composition of a sports-game orientation can be created. Attention should be paid to such necessary elements as street tables, benches, where children can relax from an active game.
Mini rides
A novice entrepreneur should consider in the business plan being drawn up the possibility of obtaining a larger income from his project. At the same time, impressive profits will be provided if mini-rides for children are installed on the site. With a relatively small initial capital, such a business will pay off quickly enough.
At the same time, playgrounds can be not only entertainment complexes, but also soft games rooms. The second option is a less expensive project. The business plan of your business should contain the list of attractions that will be installed on the site. Equipment for an outdoor children's entertainment center may include the following:
- various mechanized attractions (roller coasters, carousels, etc.);
- very popular trampolines today;
- various modifications of shooting galleries;
- A park of small electric vehicles.
Mini-rides for children indoors can be presented:
- prize and entertainment devices;
- complex inflatable trampolines;
- rocking rides;
- entertaining video cameras.
Such attractions include in their list and many other entertainment systems. The choice of equipment depends on the amount of initial investment.
Required documents
All equipment and machinery must have quality certificates, technical passports, certificates confirming compliance with safety requirements, certificates of compliance with existing standards.
In addition, the equipment of the entertainment center, equipped with mini-rides, must pass an independent examination and direct testing.
Project Feasibility Study
The amount of expenses for the arrangement of a children's playground directly depends on its size. In small areas it will be possible to place a small amount of equipment. Payback of a children's room, provided it is fully loaded, will be achieved approximately six months after the start of activity. These terms do not depend on the size of the room, because over a larger area more attractions will be placed, the purchase of which will require significant costs.
It is important to remember that the opening of a children's entertainment center is only half the battle.It is also necessary to fill it. In order to ensure the influx of visitors, you will need bright signs and an advertising campaign. Before the playground opens, it is advisable to stick flyers in the district, which will talk about the upcoming event. In the process of the playground, it is important to consider additional advertising moves. It is necessary to pursue a flexible pricing policy.
In the business plan, the entire organization of the project should be well thought out. Only in this case, the business will begin to generate income and will solve the problem of expanding the range of services provided. For example, on children's playgrounds, children's birthdays and holidays can be organized, sports sections created, etc.
