No matter who says it, it’s very profitable to have your own business in the field of public catering.
Think for yourself, the human body is designed so that it needs to eat for life, and people spend the main financial means on food.
Therefore, with the right business strategy and quality service provision, the first substantial profit will not be long in coming.
In addition, the state strongly supports small business. A bakery, given these factors, is a good option for creating your own business.
Is there a demand?
Private bakeries are in demand, which is gradually growing. Which, incidentally, cannot be said about the quality of products sold. Most entrepreneurs overstate the price of even ordinary bread just because it is not sold in a store, but in a private bakery.
Moreover, product quality often leaves much to be desired. Therefore, before opening your own bakery, think about whether you can ensure the quality and safety of products and the right price, whether you are ready to invest in this business not only physical strength and finances, but also your soul.
The main document of any business
The first project will be a bakery business plan. This is a very important document that many novice businessmen ignore, but in vain. With it, goals, strengths and weaknesses of the future business, financial costs are identified; analyzes the existing market, competitors, prices for services or products. In the end, conclusions are usually made about the time frame in which the organization must pay off.
It will not be superfluous to bring two options for the development of events at the end of the business plan: positive (when the new organization will occupy its niche and begin to make a profit) and negative (when there will be problems with consumers, finances, etc.) and suggest ways to get out of the latter situation .
Mandatory points of the project
Let's take a closer look at the bakery business plan. It is worth starting with highlighting the goal, that is, what the enterprise is opening for. And here you can specify not only the material component: someone starts his own business because he is tired of encountering a poor-quality product or the provision of services himself, someone does this to help certain segments of the population (for example, pensioners or combatants), then tired of depending on another person. That is, one should think more broadly, not limited to making a profit.
Try to get creative with your business plan. It is necessary to think outside the box, not to focus on the material issue. So then it will be easier to survive the moment when the profit from sales will be very small, or when all the income will be spent on the development of the organization.
Amount calculation
So, the bakery business plan is at work, the goals are defined. We need to move on to another point: calculate the amount that will have to be spent on opening an enterprise. At this point, try to calculate everything as accurately as possible so that there are no unpleasant surprises.
To do this, you will need to study the real estate market, the labor market, prices for the necessary equipment and raw materials, determine the planned production volumes for a specific period of time (day, month, half a year, year). It should be noted that the amount of initial capital required to open your own bakery reaches one million rubles.
Suitable premises for future bakery
It is very important to choose the right room. Remember that several warehouses and a workshop will be located in it. Do not forget about a separate office for yourself, an accountant, and at least one room for other workers, as well as a separate room where bread will be shipped to suppliers and raw materials to the bakery. Another choice depends on what plans you have for the bakery.
If only bread is supposed to be baked, then the place should be convenient both for you and for future workers. Agree that it is important for each person how much to get to work and after it to home. If it is also supposed to sell products, then there should not be competitors nearby. The point should be placed near a place of large crowds (for example, near a business center). After the end of the working day, it will be convenient for office workers to go to the bakery and buy bread at home.
It is important to study the segment where production will be opened: what kind of competitors are there, and at what price they offer customers products, is there any demand for these products at all. That is, you must conduct a marketing research. A little advice: do not blame it on the shoulders of others, albeit professional ones. Everything that is done even before starting a business is a huge experience that will be useful in the process of work.
You must set yourself up for the fact that there are many competitors in any industry, and you cannot do without your own zest. Think about what you can offer consumers, which other companies cannot offer them. Arrange training not only for your staff, but also for yourself, participate in exhibitions, contests. Declare yourself on the market, especially since at all kinds of events you can meet the right people.
Staff
In order for production to begin, it is necessary to select the right personnel. It is better if the specialists are with experience (at least from a year), since baking is a difficult process, and if at some step you add something superfluous to the raw materials or, conversely, put the ingredient in insufficient quantities, the situation will be corrected hard or even impossible.
The number of people in production is completely dependent on volumes. At the initial stage, it is worth hiring an accountant, a cook, several bakers, a technologist, a sales manager, and a room cleaner. Do not try to save on specialists by hiring an inexperienced employee. You will lose more than you gain.
No need to rush in the selection of personnel. You should try to find people who will strive not only to make money, but also learn something new, gain experience. It is also worthwhile to study this question more deeply in order to offer an adequate payment for labor.
A prerequisite for working in such a production is the presence of sanitary book. It is unacceptable to involve sick people in the work. On average, you will have to spend about 150 thousand rubles a month on salaries.
Equipment
The equipment for the bakery is diverse and presented on the market by both domestic and foreign manufacturers.
The specialists of the company in which you are planning to buy it will help you choose the necessary units. By the way, choose an organization that will deliver and install the equipment, as well as train staff to work with it (usually everything described above is done for free).
And, of course, it’s great if this company will provide warranty and post-warranty maintenance of units. So, the necessary equipment for the bakery:
- Kneading machine. Kneading the dough is a long and laborious process, if you do it yourself. For fast and high-quality implementation of this procedure, such machines are used (cost - about 200 thousand rubles).
- Dough sheeter. Need for rolling different types of dough (about 20 thousand rubles).
- Case of the final proofing. It is designed to raise dough before baking.At a certain temperature, bakery products are kept in this cabinet (costs about 50 thousand rubles).
- Bakery oven. It is used for baking all types of bakery products (costs about 600 thousand rubles).
- Cooling system. Allows bread to be stored longer. It is usually cooled before being sliced and sent to stores.
- Packing machine. It saves the time of specialists by automatically packing bread (costs about 100 thousand rubles, depending on the characteristics).
- Flour sifting machine. It also helps to quickly perform the sifting operation of flour (cost - about 10 thousand rubles).
- Additional equipment: racks, tables, forms, hoods, as well as scales, knives, washstands, sinks for tools and much more.
This is the minimum set for a small opening bakery with a small production volume. There is no need to save on equipment. It is better to buy high-quality equipment that will last a long time than to spend twice as much effort and money on repairing or replacing failed units.
SES requirements
A separate paragraph should highlight the requirements for bakeries, which should be implicitly complied with so as not to receive heavy fines and a bad reputation.
The building will need to equip two warehouses. One for storing raw materials - flour, yeast, butter, eggs, etc., the second - for finished products. The bakery should have a separate workshop for the manufacture of products with water supply (hot and cold water), ventilation and sewage. It is strictly forbidden to place a bakery in the basement and semi-basement. The floor should be waterproof, the ceiling and walls should be covered with light paint or tiled. For employees, a dressing room, toilet and shower should be equipped.
In one article, it is simply impossible to deal with this issue, so it is better to seriously study the requirements of the SES (sanitary-epidemiological service) and bring everything in proper order. You need to understand for yourself that a bakery as a business is a serious matter, not only because a lot of money and effort will be invested in it, but also because its owner is responsible to the consumers of the products in terms of quality and safety.
Advertising
And do not forget about advertising: inform everyone who you know about the opening, leave a message on the social network, distribute leaflets, post an advertisement on local channels (a running line with a advertisement for a bakery is suitable for starters) and local newspapers. On the opening day, arrange a free tasting of bakery products, make small gifts for all visitors. There are many ways to advertise your business.
The bakery business is gaining momentum, and stale stale bread is inferior to hot pastries. This is where you just need to make a “tasty” advertisement that can convey to the consumer that there is nothing better than your hot, fresh, delicious bread. A bakery business plan must contain this item. An advertising campaign will require about 50 thousand rubles.
Product Promotion
As mentioned above, for the sale of products will need a sales manager, whose task will include finding new customers and retaining old ones. At first, the director of the bakery can also do this. New organizations and new products are usually mistrustful, so you will need to try to enter the trust of large customers.
Raw material purchase
And, of course, it will be necessary to find suppliers of raw materials. The business is not easy, it will be necessary to agree with them on the price, delivery time, quantity of products, conclude a supply contract, etc. It will be necessary to buy raw materials immediately before starting production, so that some products do not deteriorate.
Most likely, it will be more convenient to work with companies that will become intermediaries between a mini-bakery and a flour mill.This is explained by the fact that it will simply be unprofitable for the latter to supply small volumes of flour.
In addition, it will be necessary to find suppliers of other raw materials: yeast, eggs, vegetable oil, salt, sugar, food additives. Purchase of products will cost about 50 thousand rubles.
Costly but worthwhile business
A bakery as a business is more costly to open when it will be necessary to buy or rent a room, bring it back to normal in accordance with the requirements, hire staff and purchase expensive equipment, etc. It would be wrong to quote any specific numbers. Therefore, it is rather difficult to answer the question of how much it costs to open a bakery.
No, of course, you can allocate approximate costs, but you must remember that renting the same size premises in different regions costs differently, and the purchase of equipment will depend on the financial capabilities of the businessman. Therefore, you can calculate the opening cost only after analyzing existing prices and your requests. However, as already noted, the organization of such a business will result in about a million rubles, or even a large amount.
Summary
This article talks about how a turnkey mini-bakery is organized, that is, a bakery that is opened from scratch. It is worth noting that such enterprises abroad are suppliers of about 70% of all bakery products. In Russia, large buyers prefer to work with factories.
Private bakery is very expensive, but worth it. Payback period such a business is from six months to a year and a half, the main thing is to have your head on your shoulders, not to become discouraged and not to focus only on profits.
And maybe in the future your small bakery will turn into a huge bakery that will supply the whole city with bakery products. By the way, when you decide to expand your organization, do not forget to draw up a business plan for the bakery.
