The bookmaker is the most attractive place for those people who want to get easy money.
Opening your own company in this field of activity, you will not need to spend too much time searching for a client base, since there are always a lot of lovers of excitement.
Successful entrepreneurs put the profitability of this business at around 10 percent. However, according to experts, the betting business has a higher profitability, and such an understated figure is provided in order to conceal real profits.
The activities of the bookmaker
You should consider the activities carried out by a standard bookmaker. On a day, a company working in this field of activity is able to put up a line of various quotes for a variety of sporting events. Absolutely every event is assigned certain coefficients, which are used primarily to obtain certain results by customers.
The entrepreneur will need to carefully analyze the basic principles that are dominant in the work of the office. For example, you can hire analyst staff, but the amount of initial capital will increase very much.
But analysts will be able to process sports information and provide ready-made quotes. Accordingly, such a move can very strongly promote the entire business as a whole. But due to the increase in initial capital, many novice entrepreneurs prefer to use ready-made quotes.
When developing a business project of your activity, you will need to decide on potential customers. If entrepreneurship is designed for a mass audience, then the rate will vary from 20 to 6,000 rubles. If the activity is designed for an elite audience, then the cost of bets should start from 500 rubles. Many offices working with the elite prefer very high rates - at least one hundred thousand rubles.
You should really evaluate all your chances and opportunities, since a sufficiently large initial capital is required to enter an elite audience. Financial risks will be quite large, however, the return on business will pass at a faster pace.
What is the main task for the tote?
The main goal of sweepstakes companies is the competent arrangement of the coefficients so that the entrepreneur can remain in profit. Accordingly, you should immediately forget about fraud, as the bookmaker business will lose not only its popularity, but also its reputation.
Clients should always be able to put forward their bets on subsequent events, as well as on those sports events that take place in real time. Moreover, the program for the bookmaker’s office compiled by the analytical department or by the entrepreneur himself should take into account the possibility of changing the coefficients in the process of a certain event. Basically, bookmakers do not set minimum bets on events. Accordingly, they do not limit potential customers to anything.
When can I count on maximum profit?
The betting business will begin to bring maximum profit during such world events as championships in various sports. European cups are also highly rated by bookmakers from a profit standpoint. On the one hand, such a business is largely considered seasonal. But in the event that there is a large customer base, the tote will always bring consistently high profits.
Licensing your business
Despite constant innovations in bills, it is possible to open a bookmaker's office, since this type of business is not prohibited. However, you will need to obtain certain licenses. This can be done at the Federal Agency for Physical Culture, Sports and Tourism.
The complexity of this process is determined by several specific factors. Based on this, we can say that in order to open a company in this field of activity, an entrepreneur must have experience in gambling type entertainment.
Buying a franchise can greatly simplify your business.
In order to get rid of the difficulties of opening your own enterprise, you will need to purchase a franchise from that totalizator office, which already has a fairly high popularity and good reputation.
Thus, you not only protect yourself from various difficulties, but also avoid the financial losses that a bookmaker can bring. Tote always carries certain risks, and this should be remembered
As in most other business areas, before becoming part of a certain market segment, you will need to carefully identify the powerful and weak features that the betting business should cover. When designing his franchise activity, an entrepreneur should not design his own rates and quotes. And this, in turn, allows you to cut costs on the analytical department or to pay for this service.
Registration of a bookmaker
In order to organize your entrepreneurial idea, you need not only a license for a bookmaker. An entrepreneur will need to register with the tax office and register all personnel in a pension fund. Form of incorporation - LLC. She is optimal. Creating a legal entity, you will need to solve all the problems associated with the rental of premises, repair and finishing work, finding employees, purchasing equipment, debugging the work process, obtaining a license and buying a franchise.
A competent approach to organizing a tote
When renting premises, it should be borne in mind that any office with an area starting from 20 square meters is suitable for a tote. Many sweepstakes have televisions with which potential customers will be able to watch an event live. In addition, TVs allow you to bet on a specific outcome in real time.
Given the fact that entrepreneurship is viewed from the perspective of buying a franchise, the design must comply with all the conceptual characteristics of the company itself. Some features of the office should be taken into account: it is best to separate the entrance to the office from the entrances to any other institutions; the area of the premises can reach 300 square meters, but at the same time it should not be less than 20 squares. In addition, the tote is best placed on the main streets.
Search for colleagues
Recruitment is required directly to the entrepreneur. But this business can be entrusted to the company from which the franchise was acquired. Basically, bookmakers do not impose strict requirements on employees, since there is no active advertising activity, as, for example, in other areas of activity. The optimal number of employees at the stage of establishment of the office is 5 people.
Equipment purchase
Equipment will also have to be spent.An entrepreneur will need to purchase a TV (even a few are better), computers and office equipment. For the best functioning of all equipment, you will need to connect the Internet and cable TV. In order to increase the number of sports channels, some broadcasts must be carried out through the Network.
In addition, you will need to purchase equipment such as a photocopy machine, a safe and a cash register. For the bookmaker, the appropriate software for controlling the bets will be useful. In addition, to make a profit, you can create a resource on the Web, with which you could bet without leaving your home. With it, it will be possible to attract attention from a large number of potential customers.
Repair and finishing work
You will need to buy furniture, take care of good lighting, arrange all the necessary elements of decor. All this can play a significant role in entrepreneurship. It should also be noted that when opening their own business with a franchise, entrepreneurs should be prepared for the stringent restrictions that are associated primarily with licensing.
Company opening expenses
How much money do you need to open a bookmaker? The average amount of initial capital is about 300 thousand rubles. The maximum down payment reaches 2 million rubles. The minimum cost will include rental of premises, purchase of equipment, hiring employees and advertising. Costs should be considered in stages.
- Registration and preparation of all necessary documents - 10 thousand rubles.
- Office rental with an approximate area of 25 square meters - 15 thousand rubles.
- Repair and finishing work - 50 thousand rubles.
- Licensing - 180 thousand rubles.
- Advertising activity - 15 thousand rubles.
As a result, about 340 thousand rubles will be required to organize your business. At the same time, the average price indices in this entrepreneurial idea were presented.
Big Cash Company
Tote is a powerful cash flow company. If you decide to engage in such a business, you will need to clearly understand the level of income that you can count on. Composing a business plan for the bookmaker and realizing its entrepreneurial idea, it is required to correctly understand all the nuances. In addition, the company must be constantly developed so that the profit level grows to the maximum mark.
