Business plan: nail business from A to Z. The cost of gel nail extension. How to open a nail extension business at home

Services that help maintain or create beauty have always been in demand, especially by the beautiful half of humanity. Nail care should be done no less carefully than facial skin or hair.

You must admit that they pay attention to hands almost everywhere - in a store, office, in the circle of friends, and even more so - friends. It is good if nature has awarded beautiful and strong nails. But even in this case, they need care so that they look neat and attractive.

To do this, at least you need to regularly do manicures and pedicures. For those whom nature has deprived, there is such a service as the extension of artificial nails.

Training

The idea for nail extension or the provision of manicure and pedicure services is always relevant, despite the high competition. But before providing such services, it is necessary to undergo special training. It is enough to enroll in the appropriate courses or order discs with educational materials via the Internet. The basic course includes only nail extension directly. Design and painting will have to be studied additionally.

Market Segment Definition

As mentioned above, the nail business is highly competitive. Therefore, only the master who knows his job perfectly and uses good, high-quality materials in his work will be successful. To date, gel nail extension is gaining more and more popularity. This is due to the fact that in this case it is necessary to use a liquid for polymerization. This substance is quite toxic, and requires a hood in the room where acrylic nails are built up.

Typically, these kinds of services are resorted to for several reasons. This is a lack of time to care, and ugly natural forms, and great opportunities in design. Clients of salons are usually girls over the age of 17 years. The upper limit of the age category is difficult to determine. Basically, masters are contacted by students, office workers and sellers. But ordinary housewives do not drop in so often. To begin with, it is better to offer your services to friends and acquaintances. If everything is done efficiently, advertising is provided.

Necessary materials

Before you start your own business, you need to draw up a business plan. Nail business requires this in the same way as any other. The following amount will be required for training and the provision of nail extension services (calculations are based on the prices of TM Sharlin (Russia), taking into account the need for supplies for work for a month):

1. Brushes for gel No. 4, 6 - 1200 rubles.
2. Brushes for painting (set of 12 pcs.) - 400 rubles.
3. Modeling brushes (set of 5 pcs.) - 600 rubles.
4. Transparent gel, 15 ml - 900 rubles.
5. White gel, 15 ml - 850 rubles.
6. Gel pink camouflage, 15 ml - 900 rubles.
7. Finishing gel, 15 ml - 750 rubles.
8. Degreasing agent, 10 ml - 250 rubles.
9. Disinfectant, 250 ml - 200 rubles.
10. Pusher, 1 pc. - 300 rubles.
11. Nail files, 3 pcs. –90 rubles
12. Buff, 2 pcs. - 60 rub.
13. Cuticle oil, 5 ml - 100 rubles.
14. Means for removing the edge line, 10 ml - 300 rubles.
15. Primer, 10 ml - 420 rubles.
16. Tips (set of 500 pcs.) - 500 rubles.
17. Molds, 500 pcs. - 600 rubles.
18. Tipsorez - 120 rubles.
19. Milling cutter with nozzles - 6000 rubles.
20. Tool for cleaning brushes, 50 ml - 400 rubles.
21. Nail polishes, 10 pcs. - 400 rub.
22. Ultraviolet lamp - 1400 rubles.
23. Nail polish remover, 500 ml - 400 rub.
24. Adhesive remover, 250 ml - 600 rubles.
25. Napkins - 20 rubles.
26. Cotton pads - 100 rubles.
27. Gel or acrylic paints - 1000 rub.
28. Glue for nails and nail tips - 110 rubles.
29. A pad under the elbows - 200 rubles.
30. Gel remover, 250 ml - 600 rubles.

Total cost of materials will be 19,370 rubles.

Service costs

In order to determine pricing policy, it is necessary to find out the cost of gel nail extension. This is quite easy to do, since the approximate consumption of materials and the service life of accessories such as brushes, nail files, etc. are known. So:

1) modeling gel (900 + 900 + 850): 3 = 884: 5 = 177 rubles;

2) finishing gel 750: 10 = 75 rubles;

3) forms 600: 500 * 10 = 12 rubles;

4) brushes 600: 5 = 120 rubles;

5) nail polish = 5 rubles;

6) additional costs (cotton pads, brush cleaning, electricity, auxiliary fluids, etc.) = 100 rubles.

We get that the cost of providing services for the modeling of artificial nails is 480 rubles.

Estimation of building prices

After determining the cost, do not forget to include the relevant information in the business plan. Nail extension is quite a profitable business. There are many who wish to give the handles a well-groomed look. Transparent gel and French manicure are in special demand.

More time consuming is the second option, where camouflage and white gel are used. But in terms of material consumption, these types of building are practically no different, the only difference is the complexity of the work performed and the time taken. Please note: the minimum profitability should be at least 25%, otherwise it makes no sense to start a business. In addition, the business idea for gel nail extensions can be implemented in two ways.

The first is the opening of the salon. But this will require additional costs for office rent and staff remuneration. Let us dwell on such an option as a business on nail extension at home - this is more acceptable and practical for a novice master.

So, back to the cost of services. In addition to the cost of purchasing materials, the price is also affected by the number of inhabitants of the settlement and the prices of competitors. On average, we have this result:

1. Building up with a transparent gel - 480 * 1.25 = 600 rubles.

2. Building a service jacket - 600 * 1.5 = 900 rubles.

3. Correction with a transparent gel - 400 rubles.

4. French correction - 600 rubles.

These are the minimum prices for a novice master who leads a reception at home.

Prices for nail design are slightly different, but they depend on the materials used and the complexity of the work. The average price for painting nails is 120 rubles, and for modeling - 300 rubles.

Advertising costs

The advertising campaign is quite simple. It will require flyers, business cards and the person who will distribute them in the indicated places. The following amount will have to be spent on printing services:

1. Flyers (1000 pcs.) - 5000 rubles.

2. Business cards (100 pcs.) - 600 rubles.

The salary of the promoter is usually 12,000 rubles.

Nail Business - Cost Return

An aspiring master spends 2.5-3 hours on average modeling artificial nails from a gel. Suppose you can receive no more than two clients per day. Working 5 days a week, for a month you serve 110 people. We should not forget that at least 10% of clients will come to correction in three weeks. Calculate the income for the month:

110 * 600 + 11 * 400 = 66 000 + 4400 = 70 400 rubles.

Of course, taxes will be deducted from this amount (when registering an individual business) and expenses for replenishing consumables (somewhere around 20,000 rubles). Taxes on the simplified tax system are 15%. We consider:

1) 70 400 - (19 370 + 20 000 + 6800) = 24 230 rubles (income minus all expenses);

2) 24,230 * 0.15 = 3635 rubles (tax);

3) 24,230 - 3,635 = 20,595 rubles (net profit).

As can be seen from the above calculations, the invested funds will pay off in no more than a month.

Instead of a conclusion

All this, of course, is good, but there are certain nuances in the conduct of such activities. If you neglect these points, you will not save even the best business plan. You should like a nail business, and not just be a way to make money. After graduation, you need to go through a good practice.

For the successful existence and development of the business, you will need to constantly attend master classes, improve your skills and abilities. At first, it will be necessary to adapt to customers, especially with regard to reception hours. As a rule, such a period lasts about a year. Most of the profit you need to spend on business development - the purchase of materials and training.

Now a few words about the room. Equip a room at home that will serve only as an office - this will create a positive opinion and raise a reputation. Get specialized literature: magazines, catalogs, etc.

This will help you to keep abreast of the latest fashion trends, and for customers to choose a design. If you can do the job efficiently and quickly, then soon you won’t need any advertising at all, and the nail business will flourish.