Tired of working for someone else’s uncle? Want a stable income, flexible work schedule and activities that you like? There is a way out. Which, you ask? Open a baby food store. It only at first glance seems that the task is impossible. Where to get the initial capital, how will the business go and is the baby food store profitable? Can you overcome all the difficulties that will arise on the way? Surely everything will work out. Just for starters you need to develop an action plan - and go!
We make a business plan
How to open a baby food store from scratch? The task is not easy. However, to cope with it is quite capable. Let's draw up a business plan and calculate how much and what is needed to realize your dream. We will record what actions should be taken and when. After the business plan is ready, you can proceed to the most important part - the search for material resources.
The simplest thing is to get a loan. If possible, contact good friends who can provide you an amount for 3-4 years. According to estimates, about 500 thousand rubles will be enough to open a business. Perhaps the costs will be a little more or less, it depends on what will be the production and supply of baby food.
Choose a room
The orientation of the store was determined, the question remains, which location to choose. After all, you need good store traffic and a specific target audience. These are children and their parents. Where are the most children in the city? Near the relevant institutions: kindergartens, schools, hospitals, entertainment centers. The location of the premises was determined. Now the most important thing is to remember that the first impression on the buyer is made precisely by the interior and furnishings of the store and its representatives (sellers, consultants).
Also, the last role is played by how comfortable it is and whether you want to stay here and consider all the products offered. Remember your behavior in such a situation. Come to the store. On the ceiling there are dark streaks of water, the smell of sour cabbage and stale air, old, worn-out counters that, moreover, have not been cleaned for a long time, are untidy sellers. Do you want to stay in such a store, see everything, and even more so buy it? Hardly. Therefore, think through everything to the smallest detail.
The room can be found ready. However, the best option is to purchase or, at first, take a long-term lease with a further purchase, which requires repair. Such buildings are usually cheaper than those where everything is in order. In addition, when doing repairs, you yourself will arrange everything to your taste and put your soul into the business. Only then will it begin to generate income.
The interior as a way to interest the buyer
Having made repairs, proceed to the interior decoration. Many do not take this issue seriously. And they are wrong. Children’s stores often come with toddlers, who, as you know, do not sit still and drag their relatives more likely to the street to meet their adventures. Small buyers need to be interested.
Then they will be busy with their work and give parents enough time to buy everything they need in your store. Put a sofa in the room, make a small children's corner, hang around the perimeter paintings with the appropriate themes, set the TV to show interesting cartoons. Coming to your store, visitors can safely choose products for their favorite children.They will be sure that their children are safe and will not go anywhere.
Red hut pies, not corners
So, the room is ready. Everything around is pleasing to the eye. You can import goods. What to choose? After all, the range of goods offered is huge. Carefully study the manufacturers market. What raw materials for baby food does each of them use? Does the claimed composition match the actual?
You can take at least one unit of goods from all manufacturers available in your city and take the products to the laboratory for violations and compliance with the composition indicated on the label. Of course, this is not necessary in order to make a complaint to the manufacturer. You decide for yourself whose food you choose for your store, because you need the best, because for children, parents choose only the safe.
It is best to order goods for the store from the manufacturer. Fortunately, now there are a lot of opportunities for this. There are many ways to contact representatives and deliver goods. This is the main answer to the question of how to open a baby food store from scratch. This, as you see, can be done even if initially you did not know anything about baby food, what it is, what it consists of and where it is produced.
The face of the store, or you are greeted by a smile
The store is equipped, products are purchased and are already waiting for their customers on the shelves. And who will help young parents in choosing the best for their baby? Of course, a sales assistant. The staff of your store must be carefully selected.
After all, it depends on him whether people will come to you next time or whether they will choose another place where they paid more attention and gave them a radiant smile. All employees must have a pleasant appearance, a beautiful smile. It’s good when the consultants know what to advise a particular baby, they are able to give practical advice, show possible options and offer the most suitable for each family. If the buyer feels the care and attention shown, he will definitely come next time, and will also advise the store to his acquaintances and friends.
The advertisement is engine of the trade
From the above, you already understood how to open a baby food store from scratch. And then the dream came true. But buyers are not yet visible. What to do? Close the store? Buy other goods? The answer is simple. You need to think about how to promote a children's store. The most common and effective way is advertising. Everything in your store is perfect. And the situation is at its disposal, and the goods are of high quality, and the staff are on the selection.
Rumors spread about good things, that is, word of mouth works. However, this is after the buyers have come to you. And at the first stage they still need to be attracted. Make advertising brochures, distribute them to hospitals, entertainment centers, that is, wherever potential customers may be. Advertise in a running line, in a newspaper, post information on the Internet, and best of all, create your own website.
New features with online resources
You have created your site, and there are still few visitors to it. No wonder, after all, efforts must be made here. It’s not enough to create a website; they need to deal with it. Resource promotion can be entrusted to a specialist. A professional will do this in such a way that there will be no end to buyers. When they find out about you, and the store gains a solid reputation, you can think about how to open an online store of children's goods.
This will bring you additional profit, and considerable. Are you in doubt Think about the profitability of an online store. Payback is higher than that of a regular store. Goods can be delivered to your home, which means that the buyer does not see where they are stored. No need to spend money on a large room and equip it so that everything is well and beautifully arranged.It is enough to remove a clean and dry warehouse in which you can store all the goods that you intend to place in the online store. The product range is already easy to expand. It will be not only baby food, but also toys, clothes, and much more. In a word, everything that cannot be accommodated in your cozy, but small-sized shop.
Minimum cost, maximum profit
The advantages of creating an online store are not only that there is no need to spend money on renting and refurbishing a large room. Such a business can even be created independently. Many sites now provide template online stores for free. Take a template, upload photos and descriptions of goods - and you can get to work.
Online store allows you to earn more on delivery. The cost of such a service is much more expensive than the cost of the journey to the buyer. In addition, in the online store you do not need to pay a salary to the seller and other maintenance personnel (technical, cashier, security guard). You can do everything yourself. Having compared all the advantages, we can conclude that the profitability of the online store is quite high. Hassle less and more profit.
Choose a supplier
If in a small store you can watch for replenishment of goods yourself, since there are not so many manufacturers of baby food, then when you open an Internet resource you will need to find a reliable supplier. After all, there are a lot of categories of goods: clothes, shoes, toys, books, furniture, strollers ... You can list for quite some time. You can’t keep track of everything. It is impossible to know the market well enough for all these items.
You need to find several reliable suppliers, contact dealers of various companies, see reviews about them. For starters, you can order a small batch to minimize risks. When you are convinced that the goods that were ordered are delivered to you exactly on time and at the cost agreed upon, then you can continue cooperation and stop at a couple of reliable suppliers.
And finally ...
I would like to hope that the information was useful to you, and now it will not be difficult to start your own business. And the question of how to open a baby food store from scratch will no longer worry you. He will be replaced by the question of where to spend profits from your store. And undoubtedly, you won’t have to think about this for a long time.
